# LinkedIn Post Drafts — v2 (Lifetime Value Reframe)
**Updated:** 2026-02-19
**Status:** Awaiting Michael's approval
**Key change:** Reframed from "cheap vs expensive" to "lifetime connections for $50"

---

## Option A: The Lifetime Connection Post (Data + Story)

```
66% of small builders can't find skilled trades. And agencies are charging 20-40% for every hour that worker shows up.

Think about that. A $200/day steelfixer through an agency costs you $4,000+ in 10 weeks. And if they leave? You pay again.

I've been in construction 30 years, still on the tools. I built RateRight because I wanted a different model:

$50. Once. Your worker stays a week or 30 years — still $50.

The connection is yours. No agency sitting between you and the person doing the work. No ongoing fees eating your margins.

Every worker on the platform has ratings from real jobs. Constructive feedback — not a recruiter's spin. Workers get better over time because the system gives them useful feedback. Your next hire is better than the last.

Our success is when matches last.

Starting in Sydney. Steel fixers, formworkers, concreters, labourers.

rateright.com.au
```

---

## Option B: The Short Punchy Post

```
What if the last person you hired through an agency stayed 5 years?

That agency took a cut every single week. For 5 years.

RateRight: $50. Once. They stay a week or a decade — still $50.

The relationship is yours from day one. No middleman. No ongoing percentage.

We built this for contractors who want to find good people and keep them.

rateright.com.au
```

---

## Option C: The Worker Growth Story Post

```
A worker signs up on RateRight. Gets hired. Does good work. Gets rated.

Next job? The contractor sees his ratings before they call. He gets picked because he earned it.

Six months in, he's got a track record that follows him across Sydney. A year in, he gets sponsored by the contractor who found him for $50.

That's the model. $50 per connection. Unlimited duration. Workers keep 100% of their rate. Ratings build careers, not just profiles.

Our success is when matches last.

rateright.com.au
```

---

## Recommendation
**Post C first** — it tells the story of what RateRight IS through a worker's journey. Most shareable. Most human.
**Post A second** — data + personal credibility. Good for reach.
**Post B for follow-up** — short, punchy, works as a comment or re-share.

*All reframed: not selling cheap labour, selling lifetime connections.*