# LinkedIn Post Draft — 2026-02-19
**Status:** Awaiting Michael's approval
**Target audience:** Sydney construction contractors, 5-50 employees
**Platform:** LinkedIn (Michael's personal profile or RateRight page)

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## Option A: The Numbers Post (Data-led)

**Post:**

66% of small builders can't find skilled trades.

That's not a recruitment problem. That's a survival problem.

Here's what's happening in construction right now:
→ 61% shortage rate — highest of any industry in Australia
→ Real wages falling (WPI 3.4% vs CPI 3.8%)
→ Western Sydney: 22,000 apartments approved, only 11,000 started
→ 59% of builders don't expect profitability to improve this year

And yet agencies are still charging 20-40% markup on every worker.

A $200/day steelfixer costs you $4,000+ in agency fees over 10 weeks.

What if it cost $50? Total.

That's what we built RateRight for. One flat fee. Workers keep 100% of their rate. Contractors save thousands.

No middleman margin. No ongoing percentage. Just a direct connection to verified construction workers in Sydney.

If you're a contractor hiring trades and sick of the agency markup, I'd love a 5-minute chat.

🔗 rateright.com.au

#construction #sydney #hiring #labourdirect #formwork #steelfixing #concreting

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## Option B: The Story Post (Relatable)

**Post:**

I've been in construction 30 years. Steelfixer. Formworker. Now running sites.

You know what's always driven me mad? Paying an agency $4,000 to find a bloke who lives 20 minutes away.

$200/day worker × 10 weeks × 20-40% markup = you're paying more for the introduction than you're paying for the work.

So I built something different.

RateRight. $50 flat. Per hire. That's it.

The worker keeps 100% of their rate. You get connected directly. No middleman clipping the ticket every hour.

It's like finding workers through word of mouth — except the word of mouth is an app that actually works.

We're starting in Sydney. Steelfixers, formworkers, concreters, chippies, sparkies.

If you're a contractor who hires regularly, give us a look. Or just message me — happy to walk you through it.

🔗 rateright.com.au

#construction #tradies #sydney #rateright #hiring

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## Option C: The Quick Hit (Short + punchy)

**Post:**

Quick maths for Sydney contractors:

Agency: $200/day worker → $4,000+ in fees over 10 weeks
RateRight: $200/day worker → $50 fee. Total.

Same worker. Same quality. 98% less cost.

Workers keep 100% of their rate.
You keep more of your margins.

$50 flat. That's the whole pitch.

🔗 rateright.com.au

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## Recommendation
Option B feels most authentic — it's Michael's voice, his story, his frustration. Construction people trust other construction people. Option A is strongest for reach (data gets shares). Option C for if he's time-poor and just wants something quick.

Suggest posting B first, then A a week later. C works as a carousel or comment follow-up.