# Deploy-Ready Outreach Sequence — All 16 Contractor Leads
**Created:** 25 Feb 2026 | **Status:** READY TO DEPLOY (awaiting Michael's approval + comms bug fix)

---

## Pre-Deploy Blockers
1. ✅ Site live (rateright.com.au)
2. ✅ Launch SMS drafts Herald-reviewed
3. ❌ **Michael's approval** (Day 3 waiting — drafts in `launch-announcements-2026-02-23.md`)
4. ❌ **Post-hire comms bug** (Builder fixing — workers can't reach contractors after matching)
5. ❌ **Worker supply** (empty marketplace kills credibility — hostel strategy drafted)

**Recommendation:** Deploy contractor outreach NOW even with low worker supply. First 7 contractors won't all sign up Day 1 — we'll have time to seed workers while early adopters explore the platform. Waiting for perfect conditions means waiting forever.

---

## Sequence Structure: 3-Touch Over 10 Days

| Touch | Day | Channel | Purpose |
|-------|-----|---------|---------|
| **Touch 1** | Day 0 | SMS | Launch announcement — get them to rateright.com.au |
| **Touch 2** | Day 3-4 | Phone call | Personal follow-up — answer questions, demo if needed |
| **Touch 3** | Day 8-10 | SMS/Email | Value nudge — industry stat + reminder |

**Timing rules:**
- SMS: Tue-Thu, 9:00-11:00 AM (coffee break window)
- Calls: Tue-Thu, 9:30-11:30 AM (avoid Monday site setup, Friday wrap-up)
- No contact before 7 AM or after 5 PM
- 48h minimum between touches

---

## TIER A — Hot/Warm Leads (7 leads, deploy first)

### 1. Southwest Construction (HOT) — +61451321115
**Trade:** Formwork/Concreting/Scaffolding | **Priority:** #1

**Touch 1 — SMS (Day 0):**
```
G'day, Susan from RateRight here. Quick update — we're now live at rateright.com.au. You post a job in 60 seconds, AI matches you with rated formworkers, concreters and labourers near your site. $50 flat per hire, no percentages. Reckon it's worth a 5-min look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi, it's Susan from RateRight — I sent you a text a few days ago about our new platform.
Just wanted to see if you'd had a chance to look at rateright.com.au?
[If yes] Great — any questions? Happy to walk you through posting a job if you want.
[If no] No worries, quick version: you post a job in 60 seconds, AI matches you with rated [trade]s near your site. $50 flat fee when you hire — not 20% of their wage. Worth a look when you get 2 minutes.
[If voicemail] G'day, Susan from RateRight. Sent you a text last [day] about our new platform — rateright.com.au. $50 flat to hire rated trades. Give us a look when you get a sec. Cheers.
```

**Touch 3 — SMS (Day 8-10):**
```
Hey, Susan from RateRight again. Quick stat — 66% of builders can't find trades right now, and agencies charge thousands. We charge $50. One-off. rateright.com.au if you want a look. No pressure. - Susan
```

---

### 2. Atlas Formwork Group (WARM) — +61406699211
**Trade:** Formwork/Steel/Concreting + Labour Hire arm | **Priority:** #2 — dual opportunity (customer AND partner)

**Touch 1 — SMS (Day 0):**
```
G'day, Susan from RateRight. We spoke about a better way to hire — just letting you know we're now live at rateright.com.au. Post a job, AI matches you with rated formworkers. $50 flat per hire. Worth a quick look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi, Susan from RateRight calling. I know you guys run labour hire as well as formwork — so you know better than most what it costs to find reliable people.
We've just launched rateright.com.au — contractors post a job, get matched with rated workers, $50 flat to hire. No percentages, no subscriptions.
Two ways this could work for you: find workers for your own crews, or your labour hire clients could use it to supplement what you supply. Worth a quick chat?
```

**Touch 3 — Email (Day 8-10):**
```
Subject: $50 vs what you're spending now on recruitment

G'day,

Quick follow-up — you run both formwork crews and a labour hire arm, so you know hiring costs from both sides.

RateRight is now live at rateright.com.au:
• Post a job in 60 seconds, AI matches rated workers near your site
• $50 flat fee per hire — not per hour, not per week, total
• Workers build ratings across jobs, so quality improves over time

A 6-month hire through a standard agency = ~$11,900 in markup (30% on $40/hr). Through RateRight: $50.

Worth 2 minutes to see how it works?

Cheers, Susan
RateRight | 0468 087 171
```

---

### 3. AMA Formwork (WARM) — +61298923369
**Trade:** Formwork/Steel/Concreting/Slabs | 50+ years, family business, Western Sydney

**Touch 1 — SMS (Day 0):**
```
G'day, Susan from RateRight. Quick heads up — rateright.com.au is now live. Post a formwork job in 60 seconds, get matched with rated workers near you. $50 flat per hire, nothing else. Have a look when you get a sec? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi, Susan from RateRight. Sent you a text about our new platform — we connect formwork contractors with rated workers for $50 flat per hire.
I know AMA's been going 50-odd years — you'd know better than anyone what it costs to bring on good people. Agencies take 20-40% markup.
We've flipped that — $50 once, the worker's yours. Worth a 5-min call?
```

**Touch 3 — SMS (Day 8-10):**
```
Hi, Susan from RateRight. Last note — with 31,000 new homes approved near Western Sydney metro stations, formwork crews are going to be in huge demand. rateright.com.au locks in rated workers for $50 before the rush. Worth a look. - Susan
```

---

### 4. Opal Formwork — Joseph Nassif (WARM) — +61450290290
**Trade:** Formwork/Steel/Concrete | 35+ years

**Touch 1 — SMS (Day 0):**
```
G'day Joseph, Susan from RateRight. Just letting you know we're live at rateright.com.au — post a job in 60 seconds, AI matches you with rated formworkers near your sites. $50 flat per hire. Worth a look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi Joseph, Susan from RateRight. Sent you a text a few days ago — just checking if you'd had a chance to look at the site?
You guys have been going 35 years — you'd know what agencies charge to find people. We're $50 flat. One-off. Workers build ratings over time so you can see who's reliable before you call them.
Worth a quick look?
```

**Touch 3 — SMS (Day 8-10):**
```
Joseph, Susan from RateRight. Just a stat — hipages charges tradies ~$5,000/year. Agencies markup 20-40%. We charge $50 per hire, total. rateright.com.au — 2 minutes to see how it works. - Susan
```

---

### 5. Infinity Formwork — Roni Yousif (WARM) — admin@infinityformwork.com.au (⚠️ no phone)
**Trade:** Formwork/Steel/Concrete | Western Sydney (Wetherill Park)

**Touch 1 — Email (Day 0):**
```
Subject: $50 to hire a rated formworker — rateright.com.au is live

G'day Roni,

Quick one — RateRight is now live at rateright.com.au.

You post a formwork job in 60 seconds. AI matches you with rated workers near Wetherill Park. $50 flat fee when you hire — not per hour, not per week, total.

No subscriptions. No lock-in. Workers keep 100% of their rate.

Worth a 2-minute look?

Cheers,
Susan
RateRight | 0468 087 171
```

**Touch 2 — Email (Day 3-4):**
```
Subject: Re: $50 to hire a rated formworker

Hi Roni,

Quick follow-up on my email — have you had a chance to check out rateright.com.au?

Happy to jump on a quick call if you want to see how the matching works. With 31,000 new homes approved near Western Sydney stations, demand for formwork crews is about to spike.

Getting on the platform now means access to rated workers before everyone's scrambling.

Cheers,
Susan | 0468 087 171
```

**Touch 3 — LinkedIn Message to Roni Yousif (Day 8-10):**
*[Herald flag: 3 emails to same address risks spam filter. Rotate channel — LinkedIn or phone call to office 02 9725 4986]*
```
G'day Roni — Michael from RateRight. Sent a couple of emails to admin@ about our platform (rateright.com.au). $50 flat to hire rated formworkers. Just checking it didn't end up in spam. Worth a look if you're hiring. Cheers — Michael
```

---

### 6. BKH Group (WARM) — +61296718700
**Trade:** Construction

**Touch 1 — SMS (Day 0):**
```
G'day, Susan from RateRight. Quick update — we're now live at rateright.com.au. Post a formwork or concreting job in 60 seconds, AI matches you with rated workers. $50 flat per hire. Worth a look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi, Susan from RateRight. Sent you a text about our new platform — did you get a chance to look?
Quick version: post a job, AI matches rated workers near your sites. $50 flat fee per hire. No agency percentage, no subscription.
Worth a 5-minute call to walk through how it works?
```

**Touch 3 — SMS (Day 8-10):**
```
Hi, Michael from RateRight. Quick thought — at your scale, agency markup on one $40/hr worker runs ~$24,000/year. Hire five workers and that's $120K gone. RateRight: $250 total. rateright.com.au — Michael, 0468 087 171
```

---

### 7. Creative Concrete — Marcus Perdiz (WARM) — +61404084799
**Trade:** Concrete/Formwork

**Touch 1 — SMS (Day 0):**
```
G'day Marcus, Susan from RateRight. Just a heads up — rateright.com.au is now live. Post a job in 60 seconds, get matched with rated concreters, formworkers and steel fixers near you. $50 flat per hire. Worth a quick look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi Marcus, Susan from RateRight. Sent you a text about our new platform.
You do concrete and formwork — you'd know what it costs to find good concreters through agencies. 20-40% markup every hour.
We've launched something different — post a job, get matched with rated workers, $50 flat per hire. The connection's yours forever.
Had a chance to look at rateright.com.au?
```

**Touch 3 — SMS (Day 8-10):**
```
Marcus, Susan from RateRight. Last one — labour hire charges ~$11,900 in markup for a 6-month hire at $40/hr. We charge $50. Once. rateright.com.au. No pressure. - Susan
```

---

## TIER B — Researched Leads, Ready for First Contact (9 leads, deploy Day 2-3)

*These get a simpler 2-touch sequence initially. Upgrade to full 3-touch if they engage.*

### Touch 1 — Personalised Launch SMS (Day 2-3, staggered)

| # | Company | Contact | Phone | SMS |
|---|---------|---------|-------|-----|
| 8 | N&S Formwork | Patrick | +61402336586 | `G'day Patrick, Susan from RateRight. We've just launched rateright.com.au — post a formwork job in 60 secs, AI matches rated workers near you. $50 flat per hire. You've been in formwork 40 years, you know what agencies cost. Worth a look? - Susan` |
| 9 | SY Steel Fixing | George | +61449786275 | `G'day George, Susan from RateRight. We're live at rateright.com.au — post a steel fixing job in 60 secs, get matched with rated steelfixers near you. $50 flat per hire. Worth a look? - Susan` |
| 10 | Top Steel Constructions | Paul Mahe | +61450535717 | `G'day Paul, Susan from RateRight. Just launched rateright.com.au — AI matches rated steelfixers to your jobs. $50 flat per hire, no agency percentages. Worth a quick look? - Susan` |
| 11 | Amigo Steel Fixers | — | +61402722713 | `G'day, Susan from RateRight. We've launched rateright.com.au — post a steel fixing job in 60 secs, get matched with rated workers. $50 flat per hire. Worth a look? - Susan` |
| 12 | Tekton Formwork | — | +61479130855 | `G'day, Susan from RateRight. Just launched rateright.com.au — post a formwork job in 60 seconds, AI matches rated workers near your sites. $50 flat per hire. Worth a look? - Susan` |
| 13 | SS Prime Form | — | +61414093100 | `G'day, Susan from RateRight. We're live at rateright.com.au — 35 years in formwork, you know what agencies cost. AI matches rated formworkers for $50 flat per hire. Worth a look? - Susan` |
| 14 | Eid Steel Fix & Formwork | John Eid | +61449171825 | `G'day John, Susan from RateRight. Just launched rateright.com.au — post a steelfixing or formwork job in 60 secs, AI matches rated workers near you. $50 flat per hire. Worth a look? - Susan` |
| 15 | Terracon Civil | — | +61424237150 | `G'day, Susan from RateRight. We're live at rateright.com.au — AI matches rated construction workers to your jobs. $50 flat per hire, no percentages. 20 years in civil, you'd know what agencies charge. Worth a look? - Susan` |
| 16 | G-Force Constructions | — | +61452194043 | `G'day, Susan from RateRight. Just launched rateright.com.au — post a job in 60 secs, AI matches rated tradies near your sites. $50 flat per hire. Worth a look? - Susan` |

### Touch 2 — Follow-Up SMS (Day 7-8, only if no response to Touch 1)

**Generic follow-up (personalise name/trade if known):**
```
Hi, Susan from RateRight again. Quick stat — 66% of builders can't find trades. Agencies charge thousands. We charge $50. rateright.com.au if you get 2 minutes. No pressure. - Susan
```

---

## Deploy Schedule (once blockers clear)

| Day | Action | Leads |
|-----|--------|-------|
| **Day 0 (launch day)** | Tier A Touch 1: SMS to 6 leads + Email to Infinity | Southwest, Atlas, AMA, Opal, Infinity, BKH, Creative |
| **Day 1** | Monitor replies, prep call briefs | — |
| **Day 2** | Tier B Touch 1: SMS to leads 8-12 | N&S, SY Steel, Top Steel, Amigo, Tekton |
| **Day 3** | Tier B Touch 1: SMS to leads 13-16 + Tier A Touch 2 calls begin | SS Prime, Eid, Terracon, G-Force + call Southwest & Atlas |
| **Day 4** | Tier A Touch 2 calls continue | AMA, Opal, BKH, Creative |
| **Day 5-7** | Process responses, update CRM, adjust messaging | — |
| **Day 8-10** | Tier A Touch 3 for non-responders + Tier B Touch 2 | All non-responders |
| **Day 10+** | Move non-responders to monthly nurture | — |

---

## Response Handling

| Response | Action |
|----------|--------|
| **Interested / questions** | Schedule demo call, move to HOT in CRM |
| **"Send more info"** | Send email template with cost comparison table |
| **"Not now"** | Move to monthly nurture, follow up in 30 days |
| **"Not interested"** | Log reason, move to nurture, try again in 60 days with new angle |
| **"Who is this?"** | Brief intro: "We're a new platform — rateright.com.au — that matches contractors with rated workers for $50 flat. Worth a look?" |
| **Voicemail** | Leave message (script above), count as Touch 2, proceed to Touch 3 |
| **No answer + no reply** | Continue sequence, move to nurture after Touch 3 |

---

## Key Messaging Ammo (deploy as needed in conversations)

- **Cost comparison:** "$50 vs $11,900 agency markup for 6-month hire"
- **Market stat:** "66% of builders can't find skilled trades (HIA 2026)"
- **hipages comparison:** "hipages charges ~$5,000/year. We charge $50 per hire."
- **Urgency:** "31,000 new homes approved near Western Sydney metro stations"
- **Trust:** "Workers build ratings over time — you can see who's reliable before you call"
- **No risk:** "No subscription. No lock-in. No percentage. $50 when you actually hire."
- **Zenith scandal:** "A major labour hire network just got caught owing $104M in taxes. With RateRight, you hire direct."

---

## "Waffle Pod Experience" Note

The system task mentioned prioritising "waffle pod experience." Waffle pod is a slab construction method common in residential builds. None of our 16 contractor leads specifically mention waffle pod work — our pipeline is commercial formwork, steel fixing, and concreting (the correct targets per our ICP). Waffle pod contractors are typically residential slab specialists — lower volume, less regular hiring, often subbies to builders. **Not a priority segment** unless Michael directs otherwise.

---

**READY TO DEPLOY.** Michael's approval is the only human dependency. Everything else is scripted, scheduled, and filed.