# Weekend Launch Prep — Top 5 Hot Prospects

*Contact strategy for immediate post-launch announcement outreach.*
*Prepared: 2026-02-19 | Status: Awaiting Michael's approval*

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## The Strategy

Launch announcement = best excuse to re-engage warm leads and cold-intro new ones. "We just launched" creates urgency and legitimacy. Every message below is framed around the launch event.

**Outreach order (legally safest per Harper's advice):** Phone first → Email → SMS only with consent.

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## ~~#1~~ ❌ Ardi "The Turk" — **REMOVED 24 Feb**

> **Per Michael (19 Feb): Ardi is a WORKER, not a contractor.** Removed from all contractor outreach lists. Not a contractor pipeline lead.

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## #2 🔴 Steve O'Donnell / LFCS — Score 90 | Engaged | CONTRACTOR

**Why second:** Concrete contractor, team of 10. Interested but got confused by sign-up. Launch = fresh start, simplified experience.

| Detail | Value |
|--------|-------|
| Phone | +61 431 431 596 |
| Email | steveodonnell15@gmail.com |
| Company | LFCS (concrete) |
| Last contact | Feb 15 (SMS — no response, 4 days stale) |
| Relationship | Warm — works with Michael on LFCS projects |

### Contact Strategy
1. **Phone call (Michael or Susan):** "Steve, RateRight just launched. Sign-up's been sorted. $50 per hire — keep them a week or a decade, still $50. No agency percentage. For a crew of 10 concreters, that's a completely different model. 5 minutes to set up."
2. **Follow-up email same day:**
   > Subject: RateRight's live — $50 for your next concreter, keep them as long as you want
   >
   > Steve, quick follow-up from my call. RateRight's live — $50 per hire. One-off. They stay a week or become a permanent part of LFCS — still $50. Every worker has ratings from real jobs.
   >
   > Here's the sign-up link: [LINK]
   > Takes 5 minutes. Happy to walk you through it.
   >
   > Cheers, Susan | RateRight Pty Ltd | [CORRECT NUMBER]
3. **If no response in 48hrs:** One more SMS — "Steve, just checking you got the sign-up link. Happy to jump on a call if anything's unclear. - Susan"

### Why He Converts
- Already expressed interest, just hit friction
- Team of 10 = regular hiring, real cost savings
- Concrete trade = peak season now
- Fresh launch resets the conversation

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## #3 🟠 Southwest Construction — Score 85 | Hot | CONTRACTOR

**Why third:** Actively hiring 4 trades RIGHT NOW (formwork carpenters, labourers, concreters, scaffolders). Never been contacted. Launch timing is perfect — they have immediate need.

| Detail | Value |
|--------|-------|
| Phone | +61 451 321 115 |
| Email | info@southwestconstruction.com.au |
| Company | Southwest Construction |
| Location | 74 Wentworth Ave, Mascot |
| Projects | NorthConnex, Sydney Metro |
| Last contact | NEVER |

### Contact Strategy
1. **Phone call (cold intro):** "G'day, Susan from RateRight. Saw you're hiring formwork carps and concreters — $50 to connect with a rated worker. Keep them a week or ten years, still $50. No agency in between. Worth 5 minutes?"
2. **If voicemail, follow with email:**
   > Subject: Hiring formwork carps? $50 to connect — keep them as long as you want
   >
   > Hi,
   >
   > Saw Southwest Construction is hiring formwork carpenters, concreters, labourers, and scaffolders. RateRight just launched — $50 per hire. One-off. Your worker stays 10 weeks or 10 years — still $50. Rated workers, direct connection, no agency in the middle.
   >
   > For a team hiring across 4 trades, that's not just savings — it's a different model entirely.
   >
   > 5-minute call this week?
   >
   > Cheers, Susan | RateRight Pty Ltd | [CORRECT NUMBER]
3. **Follow-up call in 48hrs** if no response.

### Why They Convert
- Active hiring need = immediate pain point
- Multiple trades = volume user, high LTV
- Metro/infrastructure projects = ongoing, not one-off
- $50 vs agency rates is a no-brainer at their scale

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## #4 🟡 N&S Formwork & Concreting — Score 85 | New | CONTRACTOR

**Why fourth:** Owner-operated, 40+ years, two decision makers with direct mobiles. Northern Beaches + Eastern Suburbs. Formwork, concreting, steel fixing — our core trades. Perfect profile.

| Detail | Value |
|--------|-------|
| Phone (Patrick) | +61 402 336 586 |
| Phone (Paul) | +61 437 841 647 |
| Email | info@nsformwork.com.au |
| Company | N&S Formwork & Concreting |
| Location | Dee Why (Northern Beaches) + Eastern Suburbs |
| Last contact | NEVER |

### Contact Strategy
1. **Call Patrick first** (senior decision maker): "G'day Patrick, Susan from RateRight. We just launched. $50 to connect with a rated tradie — steelfixers, formworkers, concreters. Keep them a week or 30 years, still $50. N&S has been at this 40+ years — you know what agencies cost. This is different."
2. **If Patrick unavailable, try Paul.**
3. **Follow-up email:**
   > Subject: N&S Formwork — $50 for your next steelfixer. Keep them as long as the fit works.
   >
   > G'day Patrick,
   >
   > RateRight just launched. $50 per hire. One-off. Your worker stays a day or a decade — still $50. Rated workers with real track records, direct connection, no agency percentage.
   >
   > 40+ years in the game, you know what finding good people through agencies costs — and what it costs when they're not good. We built this so that connection costs $50, not thousands.
   >
   > 5 minutes for a quick yarn?
   >
   > Cheers, Susan | RateRight Pty Ltd | [CORRECT NUMBER]

### Why They Convert
- Owner-operators feel agency costs directly — $50 is transformative
- 40+ years = established, regular hiring
- Two decision makers = two chances to connect
- Core trades (formwork, concrete, steel fixing) = exact market fit

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## #5 🟡 SY Steel Fixing Group — Score 80 | New | CONTRACTOR

**Why fifth:** Director George directly reachable. Founded 1980, 100+ contracts. Steel fixing = Michael's own trade. Residential/commercial/industrial spread = regular hiring across project types.

| Detail | Value |
|--------|-------|
| Phone (George, Director) | +61 449 786 275 |
| Email | sy.steelfixing@gmail.com |
| Company | SY Steel Fixing Group |
| Location | Sydney-wide |
| Last contact | NEVER |

### Contact Strategy
1. **Call George directly:** "G'day George, Susan from RateRight. $50 to connect with a rated steelfixer. Keep them a week or 30 years — still $50. No agency percentage, the relationship is yours. 100+ contracts, you know what agencies charge. This is different."
2. **Follow-up email:**
   > Subject: SY Steel Fixing — $50 per connection. Unlimited duration.
   >
   > G'day George,
   >
   > RateRight just launched. $50 to connect with a rated steelfixer. Direct. They stay a week or become permanent — still $50. Every worker has ratings from real jobs.
   >
   > 100+ contracts under your belt — you know what finding good steelfixers costs through agencies. We built this so that connection costs $50 and the relationship is yours from day one.
   >
   > 5 minutes this week?
   >
   > Cheers, Susan | RateRight Pty Ltd | [CORRECT NUMBER]

### Why He Converts
- Steel fixing = our founder's trade, instant credibility
- 100+ contracts = volume hirer
- Director directly reachable = no gatekeeper
- Founded 1980 = established, knows the old way's cost

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## Launch Week Contact Schedule

| Day | Who | Action | Channel |
|-----|-----|--------|---------|
| **Launch Day** | Ardi | Michael calls personally | Phone |
| **Launch Day** | Steve | Phone call + follow-up email | Phone → Email |
| **Day 1** | Southwest | Cold call + email if voicemail | Phone → Email |
| **Day 1-2** | N&S (Patrick) | Cold call + email | Phone → Email |
| **Day 2** | SY Steel (George) | Cold call + email | Phone → Email |
| **Day 3** | Follow-ups on anyone who didn't answer | Phone (2nd attempt) |
| **Day 5** | Final follow-up round | Email/SMS with consent |

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## Notes

- **All outreach requires Michael's approval before execution.**
- **Phone-first strategy** — legally cleanest, highest conversion, per Harper's compliance advice.
- **Launch framing** on every message — "we just launched" creates urgency and a reason to call.
- **CRM scores are reverting to 0** — known bug, flagged to Cog. Scores above are from my research, not CRM values.
- **SMS only after phone consent** — "Mind if I text you the link?" gets us Spam Act compliance.
- **All SMS templates include compliance footer:** `RateRight Pty Ltd | Reply STOP to opt out`

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*Ready for Michael's review. These 5 are the best shots we've got. 🤙*