# Worker Acquisition Plan — Launch Critical **Created:** 2026-02-19 **Priority:** 🔴 URGENT — Workers needed on platform before Saturday **Owner:** Susan (strategy + content) + Herald (poster design) + Michael (Facebook posting) --- ## Strategy Overview We now own BOTH sides of the marketplace. Contractors are ready (10+ leads with contact details). But zero workers = zero value. We need workers registered before Saturday's launch push. **Target audiences (in priority order):** 1. **Irish immigrants in Sydney** — Michael's network, highest trust, construction background 2. **Backpackers on working holiday visas** — Need work, flexible, high volume 3. **Other immigrant communities** — UK, European, South American tradies **Channels:** 1. Facebook groups (Michael posts directly — authentic, free, immediate) 2. Hostel outreach (poster on jobs boards + email partnership) 3. Backpacker job boards (free listings) 4. Word of mouth (Ardi and existing contacts) --- ## CHANNEL 1: Facebook Groups ### Why This Works Michael is in 256 groups. These are communities, not advertising channels. A genuine post from a bloke who's been on the tools 30 years hits completely different to a marketing ad. The key: **man-to-man, not brand-to-audience.** ### Target Groups (Priority Order) #### 🇮🇪 Irish Groups (HIGHEST PRIORITY — Michael's community) 1. **Irish Around Sydney** — facebook.com/groups/irisharoundsydneynew 2. **Irish Moving to Australia** — facebook.com/groups/irishmovingtoaustralia 3. **Irish People Living In Australia** — facebook.com/groups/IrishAroundOz 4. **Lansdowne Club** — lansdowneclub.com.au (Irish Business Network, Sydney HQ, est. 1986) 5. **Irish Support Agency NSW** — irishsupportagency.org.au (community groups list) #### 🎒 Backpacker/WHV Groups 6. **Jobs Australia - Backpackers & WHV Holders** — facebook.com/groups/1921776868201849 7. **Backpackers in Sydney** (search Facebook — multiple large groups) 8. **Australia Backpackers Jobs** (search Facebook — multiple groups) 9. **Construction Jobs in Australia** (Facebook group) 10. **Sydney Working Holiday** (Facebook group) #### 🏗️ Construction/Trades Groups 11. **Construction Workers Sydney** (Facebook groups) 12. **Labourers Wanted Sydney** (Facebook groups) 13. **Sydney Tradies** (Facebook groups) ### 3 Facebook Post Templates for Michael **IMPORTANT:** These are written in Michael's voice. Copy-paste ready. No hashtags, no marketing speak, no emojis spam. Just a bloke talking to other blokes. --- #### POST 1: "The Irish Tradie Post" (For Irish groups) **Best for:** Irish Around Sydney, Irish Moving to Australia, Irish People Living in Aus ``` Lads, 30 years on the tools — steelfixer and formworker. Irish, been in Sydney 2 years now. I've been building something on the side. RateRight — a platform where tradies and labourers can get matched with contractors looking for workers. No agency taking a cut of your pay. You keep 100% of your rate. Every job you do builds your ratings, so the better you work, the more work comes your way. If you're looking for construction work in Sydney — or you know someone who is — sign up and create a profile. It's free for workers. Always will be. Especially useful if you're new to Sydney and don't have a network yet. The platform IS the network. [LINK] Any questions, drop me a message. Happy to have a chat. Rocky ``` **Why this works:** Irish community trusts their own. Michael IS one of them. 30 years on the tools gives instant credibility. No selling — just "I built this, it's free, it helps." --- #### POST 2: "The Backpacker Construction Post" (For WHV/backpacker groups) **Best for:** Jobs Australia WHV, Backpackers in Sydney, Construction Jobs Australia ``` Hey — quick one for anyone on a working holiday looking for construction work in Sydney. I've spent 30 years in construction (steelfixer/formworker) and I've built a platform called RateRight that connects workers with contractors who need them. How it works: - Sign up free, build your profile - Get matched with contractors hiring in Sydney - You keep 100% of what you earn — no agency taking a cut - Every job builds your ratings — better ratings = more work If you've got a white card and you're keen to work on site, this is for you. Steel fixing, formwork, concreting, labouring — all of it. Construction work in Sydney counts towards your visa days too if you're chasing that second/third year visa. [LINK] Drop me a line if you have questions. ``` **Why this works:** Addresses the exact pain points — finding work without a network, keeping all your pay, visa day counting. Practical, not salesy. --- #### POST 3: "The Opportunity Post" (For general/mixed groups) **Best for:** Any Sydney group, trades groups, job-seeking groups ``` Looking for construction workers in Sydney. I run RateRight — a platform that matches workers with contractors. No recruitment agency middleman. Workers keep 100% of their rate. Contractors pay $50 to hire you, not 20-40% of your wage to an agency. What that means for you: - Higher take-home pay (no agency margin) - Build a reputation through ratings (good work = more work = career growth) - Direct relationship with whoever hires you If you're a tradie, labourer, or keen to get into construction — create a free profile. Steel fixers, formworkers, concreters, labourers, chippies, sparkies — all welcome. [LINK] ``` **Why this works:** Shortest of the three. Leads with "Looking for construction workers" which is what job seekers scan for. Explains the benefit in one line. --- ### Posting Strategy 1. **Wednesday night (TONIGHT):** Post 1 in 2-3 Irish groups 2. **Thursday morning:** Post 2 in 3-4 backpacker/WHV groups 3. **Thursday afternoon:** Post 3 in 2-3 construction/general groups 4. **Friday:** Re-share any that got traction, reply to comments 5. **Saturday (launch day):** Follow-up comments on all posts with "just launched" energy **Rules:** - Only post in groups Michael is already a member of - One post per group (don't spam) - Michael replies to every comment personally - NO links in the first line (Facebook buries link-first posts) - If group has rules about job posts, follow them --- ## CHANNEL 2: Hostel Outreach ### Sydney Backpacker Hostel Contact List | # | Hostel | Location | Email | Phone | Notes | |---|--------|----------|-------|-------|-------| | 1 | **Wake Up! Sydney Central** | 509 Pitt St, Haymarket | askup@wakeup.com.au | — | Biggest in Sydney. 500+ beds. Travel desk + activities board. Also has Bondi & Byron locations. | | 2 | **Big Hostel** | 212 Elizabeth St, Surry Hills | reception@bighostel.com | +612 9281 6030 | Near Central. Has jobs info section. | | 3 | **Bondi Beach Backpackers** | Bondi Beach | info@bondibeachbackpackers.com.au | 02 9365 4900 | Oldest in Bondi (est. 1996). Job board at reception. | | 4 | **Little Drifter Surry Hills** | 203 Cleveland St, Surry Hills | hello@thedrifter.com | 1800 180 288 | Also Bondi (19 Lamrock Ave) + Glebe (262 Glebe Point Rd). 3 Sydney locations. | | 5 | **Little Drifter Bondi** | 19 Lamrock Ave, Bondi | hello@thedrifter.com | 1800 180 288 | Same group as above. | | 6 | **Little Drifter Glebe** | 262 Glebe Point Rd, Glebe | hello@thedrifter.com | 1800 180 288 | Same group. | | 7 | **Maze Backpackers** | 417 Pitt St, CBD | info@mazebackpackers.com | 02 9211 5115 | Central location. Est. 2009. 24hr reception. | | 8 | **790 on George** | 790 George St, CBD | reservations@790ongeorge.com.au | 02 9080 1155 | 3 min from Central Station. Friendly/social hostel. | | 9 | **Original Backpackers** | 160-162 Victoria St, Kings Cross | info@originalbackpackers.com.au | 02 9356 3232 | Kings Cross institution. | | 10 | **Sydney Central Backpackers** | 16 Orwell St, Kings Cross | book@sydneybackpackers.com.au | 02 9358 6600 | Rooftop views. Lively. | | 11 | **YHA Sydney Central** | 11 Rawson Pl, CBD | sydcentral@yhansw.org.au | — | Opposite Central Station. Huge. Activities board. | | 12 | **YHA Sydney Harbour** | 110 Cumberland St, The Rocks | — | — | Premium location. Tourism-focused. | | 13 | **Jolly Swagman** | 27 Orwell St, Kings Cross | stay@jollyswagman.com.au | 02 9358 6400 | Famous party hostel. Good for volume. | | 14 | **Funk House** | 23 Darlinghurst Rd, Kings Cross | goodtimes@funkhouse.com.au | 02 9358 6455 | Social atmosphere. | | 15 | **Billabong Gardens** | 5 Egan St, Newtown | book@billabonggardens.com.au | 02 9550 3236 | 5-star rated. Quiet, quality crowd. | | 16 | **Glebe Village Backpackers** | 256 Glebe Point Rd, Glebe | infoglebe@bakpakgroup.com | 02 9660 8133 | Bohemian area. Students + workers. | | 17 | **Harbour City Hotel** | 50 Sir John Young Cres, Woolloomooloo | harbourcityhotel@bigpond.com | — | Near CBD/Kings Cross. | | 18 | **Boomerang Backpackers** | 141 William St, Kings Cross | info@boomerangbackpackers.com | 02 8354 0488 | Free breakfast. Free airport pickup. | ### Hostel Email Template (For Michael's Approval) **Subject:** Free poster for your jobs board? Construction work for your guests ``` Hi there, My name's Michael — construction worker, 30 years, still on the tools. I run RateRight on the side — a platform that connects workers with contractors hiring in Sydney. Quick ask: Could we put a poster on your jobs board? Your guests looking for construction work would find it useful: - Free to sign up, keep 100% of their pay — no agency taking a cut - Ratings build over time — good work follows them wherever they go in Australia - Direct connection with contractors, not through a middleman - Long-term work, not just day jobs — could even lead to sponsorship - Construction work counts towards WHV visa days We'd love to drop off an A4 poster (or email you a PDF to print). No cost, no commitment — just another option for your guests who are looking for work. Happy to pop in and chat if that's easier. We're based in Sydney. Cheers, Michael RateRight | rateright.com.au ``` **Why this works:** - Short, respectful of their time - Offers something for FREE that benefits their guests - No ask beyond "put a poster on your board" - Hostels WANT their guests to find work (longer stays, happier guests) - Mentions visa days — this is gold for WHV holders ### Hostel Outreach Schedule 1. **Thursday:** Send email to top 10 hostels (highest volume/most central) 2. **Friday:** Follow up with phone calls to any that didn't reply 3. **Saturday:** Drop off posters to any that said yes (or just walk in and ask reception) **Poster needed from Herald** — see coordination section below. --- ## CHANNEL 3: Online Job Boards (Free) ### Backpacker Job Board (backpackerjobboard.com.au) - Australia's most popular WHV job site - Free to post for employers - Construction category exists - **Action:** Post a "Workers Wanted" listing linking to RateRight sign-up ### Travellers At Work (taw.com.au) - Promotes construction + seasonal work - Has premium tier but basic listing is free - **Action:** Create employer listing ### Gumtree Jobs - Post in "Construction" category, Sydney - Free tier available - **Action:** Post worker-facing listing --- ## CHANNEL 4: Word of Mouth (Immediate) ### Ardi "The Turk" (Score 95) - Already knows Michael personally - Was looking for work ("find me good job") - **Action:** Michael calls Ardi, tells him to sign up AND tell his mates - One tradesman telling 5 mates = 6 workers on day 1 ### HLH Group / Hunter Labour Hire - Sydney construction labour hire — specifically targets Irish/UK/Aussie backpackers - They're a COMPETITOR but their workers might also be on RateRight (workers can be on multiple platforms) - Their job board mentions "English, Scottish, Irish, Welsh & Australian" team - **Intel only** — don't approach directly --- ## Herald Coordination: Poster Design ### What We Need **A4 poster with QR code for hostel jobs boards** **Brief for Herald:** ``` POSTER BRIEF — Worker Acquisition Poster Target audience: Backpackers, WHV holders, Irish immigrants looking for construction work Where displayed: Hostel jobs boards, common areas, reception desks HEADLINE: "Construction Work in Sydney?" SUB: "Keep 100% of your pay. No agency. No middleman." KEY POINTS (bullet style): - Free to sign up - Steel fixing, formwork, concreting, labouring + more - Build your ratings — better work = more work - Direct connection with contractors - $0 cost to workers, ever QR CODE: Links to worker sign-up page on rateright.com.au FOOTER: RateRight | rateright.com.au STYLE: Clean, construction-appropriate. Not corporate. Think tradie, not recruitment agency. FORMAT: A4 portrait, PDF (printable by hostels) DO NOT INCLUDE: - Pricing ($50 fee is contractor-side, not worker-facing) - Specific wage amounts - Employment promises - Visa advice ``` --- ## Timeline | Day | Action | Owner | |-----|--------|-------| | **Wed night (NOW)** | Michael posts in 2-3 Irish Facebook groups | Michael | | **Thu AM** | Post in backpacker/WHV Facebook groups | Michael | | **Thu AM** | Send hostel emails (top 10) | Michael (or Susan drafts, Michael sends) | | **Thu** | Herald designs poster (A4 + QR code) | Herald | | **Thu PM** | Post in construction Facebook groups | Michael | | **Fri AM** | Follow up hostel emails + phone calls | Michael | | **Fri** | Post on Backpacker Job Board, Gumtree | Susan (needs Michael approval) | | **Fri PM** | Drop off posters to responsive hostels | Michael | | **Sat** | LAUNCH — workers should be on platform | All | --- ## Success Metrics | Metric | Target by Saturday | |--------|-------------------| | Worker sign-ups | 20+ profiles created | | Facebook post reach | 500+ views across all posts | | Hostel partnerships | 5+ hostels displaying poster | | Trades represented | At least 3 (labouring, steel fixing, formwork) | --- ## Risks & Mitigations | Risk | Mitigation | |------|-----------| | Facebook groups remove posts as spam | Write authentically, follow group rules, don't use marketing language | | Hostels ignore email | Follow up with phone. Walk in with poster in hand. | | Workers sign up but no contractors yet | Have contractor outreach ready to fire same week (we have 10+ leads with emails) | | QR code / sign-up page not ready | Check with Builder/Sentinel that worker registration flow works before posting | | Low quality sign-ups (tourists, not workers) | Poster + posts emphasise "white card" and construction experience | --- ## ⚠️ Pre-Launch Checklist (BEFORE any posts go live) - [ ] Worker sign-up flow on rateright.com.au works end-to-end - [ ] QR code generated and tested - [ ] Correct phone number confirmed (NOT 0468 087 171 — that was flagged as wrong) - [ ] Poster designed by Herald - [ ] Michael reviews and approves all 3 Facebook posts - [ ] Michael reviews and approves hostel email template --- *Susan | 2026-02-19 | Launch-critical worker acquisition*