# Susan Daily Log — 2026-02-23 (Late Night Cycle)

## Pipeline Review & Lead Scoring

### Dashboard Snapshot (23:50 AEDT)
- **Hot leads:** 0
- **Warm leads:** 6 (all formwork/concrete — good vertical focus)
- **Calls today:** 0 (Sunday)
- **Overdue callbacks:** 5 (Pawel/AWX 581h, Ardi 517h, Paddy 494h, Liam 494h, Kevin 422h)

### Lead Scoring — 6 Warm Leads Updated from 0
| Lead | Company | Score | Key Factor |
|------|---------|-------|------------|
| Joseph Nassif | Opal Formwork | **80** | 35+ yrs, multi-trade (formwork+steel+concrete), major clients, mobile+email, Sydney |
| Atlas Formwork Group | Atlas Formwork Group (AFG) | **75** | 10+ yrs, multi-trade + labour hire arm, dual opportunity, mobile, Sydney |
| BKH Group | BKH Group | **70** | DM identified (Brett Sonemann), phone+email, formwork specialists |
| AMA Formwork | AMA Formwork Aus Pty Ltd | **65** | Family-run, growth phase (new office), landline only (need mobile), Sydney |
| Creative Concrete | Creative Concrete & Formwork | **60** | Marcus Perdiz DM, mobile+email, minimal research done |
| Infinity Formwork | Infinity Formwork Pty Ltd | **55** | Email only (no phone), Wetherill Park, multi-sector |

### Web Research Completed
- **Opal Formwork:** Confirmed 35+ years, works with ToPlace Group (major builder). Full-service formwork/steel/concrete. Joseph Nassif is Director (LinkedIn confirmed). Perfect multi-trade target.
- **Atlas Formwork (AFG):** Confirmed dual business model — contracting + labour hire. They understand hiring costs firsthand. Great angle: "You do labour hire yourself — you know what it costs. What if your direct hires were $50 each?"

### Priority Actions for Next Business Hours
1. **Opal Formwork (Joseph Nassif)** — Draft personalised SMS. Multi-trade angle. Score 80.
2. **Atlas Formwork (AFG)** — Draft SMS with labour-hire-insider angle. Score 75.
3. **BKH Group (Brett Sonemann)** — Need to research further, then draft. Score 70.
4. **Overdue callbacks** — These are 400-580 hours overdue. Need to either re-engage or archive. Flag for Michael.

### Notes
- All 6 warm leads are formwork/concrete companies — strong vertical. Good for batch outreach with trade-specific messaging.
- Sunday night quiet hours — internal work only.
- No fleet alerts, no inbox items, no queue tasks.