# Memory Log — 2026-03-04

## Status: Pipeline Stalled — Overdue Callback Crisis

### Critical Findings
**5 callbacks severely overdue (600-777 hours = 25-32 days past due):**

| Lead | Company | Hours Overdue | Status |
|------|---------|---------------|--------|
| Pawel Wolonciej | AWX Labour Hire | 777 | Was interested |
| Ardi The Turk | — | 713 | Was interested |
| Paddy Fleming Ivers | — | 691 | Unknown |
| Liam DTMT | — | 691 | Unknown |
| Kevin G DTMT Roscommon | — | 619 | Unknown |

### Pipeline Health
- **Total leads:** 280
- **Hot leads:** 0 ⚠️
- **Warm leads:** 1
- **New leads ready:** 20 (all scored 85 call-list priority)
- **Calls today:** 0
- **Marketplace:** Not yet enabled

### Top Priority Leads (Ready for Outreach)
1. **Kanaan Kanaan** — Komplete Construction Pty Ltd — Luxury builder, award winner, needs steelfixers/formworkers
2. **Crosbie Projects** — Commercial fitout, 18 employees, Greenacre
3. **Nick Simmons** — Simmons Civil Contracting — 30+ years, Sydney to Newcastle
4. **John Habib** — GLC Civil Projects — Western Sydney, already does labour hire
5. **Haissam Arnaout** — SEP Formwork Solutions — Formwork specialist

### Actions Taken This Heartbeat
- [x] Reviewed CRM dashboard
- [x] Identified overdue callback crisis
- [x] Catalogued top-priority new leads
- [ ] Re-engagement plan drafted (needs Michael approval)

### Recommendations for Michael
1. **Immediate:** Revive the 5 cold callbacks with "sorry we missed you" re-engagement
2. **This week:** Start calling the 20 new high-scored leads (call-list score 85)
3. **Strategic:** Enable marketplace or define launch blocker resolution plan

### Next Actions
- [x] Draft re-engagement SMS for overdue callbacks — DONE, saved to drafts/reengagement-overdue-callbacks-2026-03-04.md
- [ ] Get Michael approval on re-engagement messages
- [ ] Prepare call list for top 10 new leads
- [ ] Check competitive intel (hipages/Sidekicker updates)

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*Logged: 2026-03-04T04:24:00+11:00*