# Call Brief: Creative Concrete & Formwork
**Prepared:** 22 Feb 2026 | **Call Window:** Mon-Fri 7:30-9:00 AM or 12:00-1:00 PM

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## Lead Snapshot
| Field | Detail |
|-------|--------|
| **Company** | Creative Concrete & Formwork Pty Ltd |
| **Decision Maker** | Marcus Perdiz (Owner/Director) |
| **Phone** | +61 404 084 799 (mobile — call this) |
| **Email** | sales@creativeconcrete.au / marcus@creativeconcrete.au |
| **Website** | creativeconcreteformwork.com |
| **Facebook** | facebook.com/creativeconcreteformwork |
| **Status** | Warm |
| **Lead ID** | 414e9b63-9bab-409d-afa2-42b5c87a2f89 |

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## Company Profile
- **What they do:** Formwork, concreting, steel fixing, wall systems — commercial, residential, industrial
- **Size:** Small business, Northern Beaches based, 8+ years in the industry
- **Service areas:** All Sydney suburbs, Central Coast, Gold Coast, Brisbane
- **Reputation:** Great client reviews (Susan Whittaker testimonial — praised reliability, communication, pricing). Marcus personally returns calls and keeps to schedule.
- **Key services:** Wall systems, formwork, steel fixing, concreting
- **Supplier relationships:** Listed on Rombus Industries (formwork supplier) — they're a proper operation
- **Previously hiring:** Had Seek ads for experienced formwork carpenters (Northern Beaches)

## Why They're a GREAT Fit
- ✅ Right trades: formwork, concreting, steel fixing — our bread and butter
- ✅ Small business (5-50 employees sweet spot) — our ideal target
- ✅ Owner-operated — Marcus IS the decision maker, no gatekeepers
- ✅ Northern Beaches + multi-city expansion = growing, needs workers
- ✅ Previously posted on Seek = pays for job ads = our value prop hits hard
- ✅ Known for reliability — they'll appreciate rated workers
- 🎯 **This is our ideal customer profile.** Owner-operator, right trades, right size, Sydney, hiring.

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## What to Say

### Opening (30 seconds)
> "G'day Marcus, Susan here from RateRight. Saw you're running Creative Concrete across Sydney and the Coast — nice work, your reputation speaks for itself. Quick question — when you need to bring on a formwork carpenter or a steel fixer, what's that process look like for you at the moment?"

### Key Talking Points
1. **The cost comparison:** "If you're posting on Seek, that's $300-$500 per ad with no guarantee. Labour hire agencies take 20-40% markup. We charge $50. One-off. You hire them, you pay $50, done."
2. **The owner-operator angle:** "I know you're running the business AND the jobs. You don't have time to chase agencies and sift through Seek responses. Post a job on RateRight, get matched with rated tradies. Simple."
3. **The growth angle:** "You're expanding — Sydney, Central Coast, Gold Coast, Brisbane. That means you need workers in new areas. Our platform gives you access to verified tradies wherever you're working."
4. **The quality angle:** "Every tradie on our platform has ratings. You can see who turns up on time, who does quality work. No more agency roulette."

### Discovery Questions (Pick 2-3)
1. "When you've got a big pour or a formwork package coming up and you're short-handed, how do you usually find extra blokes?"
2. "How much of your time goes into finding and vetting workers? I know as an owner that eats into your day."
3. "Have you used labour hire before? What was that experience like?"
4. "With the expansion to the Coast and Queensland, is finding reliable local workers harder?"

### Likely Objections & Responses
| Objection | Response |
|-----------|----------|
| "I just use word of mouth / my network" | "That's always the best way — and it works until it doesn't. What happens when you've got three jobs on and your regulars are all booked? RateRight's your backup plan, and it costs $50 to use." |
| "I'm too small, I don't hire that often" | "That's exactly why it works for you — you're not paying a retainer or a percentage. $50 when you need someone. Use it once a year or once a week, same price." |
| "$50 sounds too good to be true" | "Fair question. Workers keep 100% of their pay — no middleman taking a cut. We just charge a flat connection fee. That's how we keep it at $50." |
| "I've never heard of RateRight" | "We're new — purpose-built for the construction industry. Founded by a bloke who's done 30 years on the tools, steelfixing and formwork. He built it because he was sick of the agency model." |

### What We Need From Them
- [ ] How often they hire (monthly? seasonally? project-based?)
- [ ] Current hiring costs (even a rough sense)
- [ ] Whether they'd try posting one job as a test
- [ ] Best way to follow up (Marcus is clearly hands-on — mobile is probably best)
- [ ] Any upcoming projects where they'll need extra hands

### Close
> **Primary:** "Look Marcus, I reckon this is right up your alley. Let me get you set up — takes 2 minutes. Next time you need a formwork carpenter, you post it, $50 when you find your bloke. No lock-in, no subscription."
> **Fallback:** "Tell you what — I'll send you a quick text with the link. Have a look when you've got a minute. No pressure, but I reckon you'll like what you see."

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## Tone Notes
- Marcus is an owner-operator. He's on site. He's hands-on. Talk like a tradie, not a salesperson.
- He's got a great reputation for reliability — acknowledge that. He'll appreciate someone who's done their homework.
- Small business owner = time-poor and suspicious of anything that sounds like a sales pitch. Be genuine.
- He's the decision maker AND the contact. No gatekeepers. This could close fast.
- **Best time to call:** Early morning before he's on site (7:00-7:30 AM) or lunch break (12:00-12:30 PM). Don't call mid-pour.