# Outreach Draft - AMA Formwork Aus Pty Ltd

**Lead:** AMA Formwork Aus Pty Ltd (ID: 6d186eb2-8300-4579-b785-498047131450)
**Score:** 75 (updated today after research)
**Contact:** Info via +61298923369 / info@amaformwork.com.au
**Source:** Warm lead in CRM

---

## Research Notes
- Family-run formwork business, Sydney western suburbs
- Recently moved to new corporate head office at 1/358 Guildford Road, Guildford NSW (growth indicator)
- Specialises in concrete formwork
- Perfect fit for RateRight - formwork companies regularly hire skilled trades

---

## SMS Draft (preferred - direct to mobile)

```
G'day,

Saw your ad (or: came across your details). We're RateRight — $50 flat per hire for formwork/construction trades. Not a percentage — $50 total, keeps them a week or 5 years, still $50.

Worth a 5-minute chat? We're helping contractors build their crews without the agency markup.

Cheers, Susan
0422 222 222
```

---

## Email Draft (alternative)

**Subject:** $50 vs $4000 to hire the same formworker

Hi there,

Quick question: Would you rather pay $50 or $4000 to hire a qualified formworker?

Labour hire agencies charge 20-40% markup. That's $4000+ for a $200/day worker over 10 weeks. RateRight charges $50. Total.

We're now live at rateright.com.au — sign up takes 2 minutes, AI builds your profile from your ABN.

Given you've just moved into new premises — sounds like you're growing. Might be a good time to build your crew without the overhead.

Worth a 5-minute call?

Cheers, Susan
0422 222 222

---

## Status
- [ ] Drafted
- [ ] Awaiting Michael approval
- [ ] Sent
- [ ] Response received

---

**Action needed from Michael:** Review and approve SMS or email draft for sending.