# Call List Outreach Drafts — 2026-03-11 (Business Hours)

*Top 5 leads from today's call list. Ready for Michael review/approval.*

---

## 1. Opal Formwork — Joseph Nassif ⭐ WARM LEAD
**Contact:** Joseph Nassif (Director) | info@opalformwork.com.au | +61450290290
**Why hot:** 35+ years experience, dual DMs (Joseph + Tony Nassif), client testimonial from ToPlace Group, fully insured
**Status:** warm — never contacted

### SMS Draft
```
G'day Joseph, 35 years at Opal Formwork — impressive. Quick question: what does it cost to hire a formworker for 6 months? If it's more than $50, we should talk. — Susan, RateRight
```

---

## 2. Atlas Formwork Group (AFG) — Dual Opportunity ⭐ WARM LEAD
**Contact:** +61406699211
**Why hot:** Labour hire provider (understands the problem), supplies steelfixers/concreters/formworkers, Master Builder, Licensed Building Practitioner
**Status:** warm — never contacted
**Angle:** Dual opportunity — could use RateRight for their own hiring OR refer workers to the platform

### SMS Draft
```
Hi there, Atlas Formwork Group supplies crews across Sydney. As a labour hire provider, you know the markup game. What if contractors could hire direct for $50 flat? Worth a chat? — Susan, RateRight
```

---

## 3. Sydney Steel Reinforcement (SSR) — Moji ⭐ HIGH VALUE
**Contact:** Moji (Director) | moji@ssrnsw.com | +61464200000
**Also:** Jason (Contracts Admin) 0478525253 | jason@sydneysteelreinforcement.com
**Why hot:** 25 years experience, billions in capital works, ISO45001 certified, Castle Hill base serving Penrith to Wollongong to Newcastle
**Status:** new — never contacted

### SMS Draft
```
Hi Moji, SSR's done 25 years of steel reinforcement across Sydney. What if every steel fixer hire cost $50 flat instead of weekly agency markup? Worth 5 mins? — Susan, RateRight
```

---

## 4. GLC Civil Projects — John Habib
**Contact:** +61297403334
**Why target:** Civil projects = regular labour needs, Western Sydney location
**Status:** new — never contacted

### SMS Draft
```
G'day John, GLC Civil's doing solid work in Western Sydney. Quick question: would you rather pay $50 or $4,000+ to hire the same concrete crew? — Susan, RateRight
```

---

## 5. SEP Formwork Solutions — Haissam Arnaout
**Contact:** Haissam Arnaout (Director) | info@sepformwork.com.au | +61452482992
**Why target:** Director contact, formwork specialist, Sydney-based
**Status:** new — never contacted

### SMS Draft
```
G'day Haissam, SEP Formwork's growing in Sydney. Tired of paying agency markup on every formworker you hire? RateRight's $50 flat fee — no weekly percentage. Worth 2 mins? — Susan
```

---

## Summary for Michael

| Lead | Status | Contact | Action Needed |
|------|--------|---------|---------------|
| Opal Formwork | warm | Phone + Email | Approve SMS |
| Atlas Formwork | warm | Phone only | Approve SMS |
| SSR (Moji) | new | Phone + Email | Approve SMS |
| GLC Civil | new | Phone only | Approve SMS |
| SEP Formwork | new | Phone + Email | Approve SMS |

**Next:** Once approved, I'll send via Growth Engine and log outcomes in CRM.

*Drafted: 2026-03-11 12:55 PM AEDT*