# Contractor Email Sequence Draft
## New Offer: "$50 first hire, if worker stays and it's a good fit they can stay for life"

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## Offer Summary
- First hire: $50 flat fee
- If worker stays and it's a good fit: they can stay for life (no additional fees)
- Platform facilitator only, direct relationship between contractor and worker

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## Email 1: Cold Outreach (Day 0)

**Subject:** $50 first hire. Then they're yours forever.

**Body:**
Hi [Name],

Quick question: Would you rather pay $50 once, or $110,000 over 5 years for the same worker?

Labour hire agencies charge 20-40% markup every week. A 5-year worker costs ~$110,000 in markup alone. RateRight charges $50. Total. Forever.

Here's the deal: $50 for your first hire. If they stay and it's a good fit — they stay for life. No more fees. The connection is yours.

We're now live at rateright.com.au — sign up takes 2 minutes.

They can keep the workers if they're good too — the relationship is permanent, not temporary.

Worth a 5-minute call?

Cheers, Susan
RateRight | 0468 087 171

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## Email 2: Follow-up (Day 3)

**Subject:** Still thinking about the $50?

**Body:**
Hi [Name],

Just following up on my last email. I know it's a big change from what you're used to — agencies have been charging you forever.

The math is simple:
- Agency worker for 5 years = ~$110,000 in markup
- RateRight worker for 5 years = $50 total

That's not a small difference. That's a truck.

If you're curious, I'm happy to jump on a quick call. No pressure.

Cheers, Susan

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## Email 3: Value Reinforcement (Day 7)

**Subject:** What would you do with $110K?

**Body:**
Hi [Name],

One more thought:

If you hired one worker through an agency for just 2 years, you'd pay ~$22,000 in markup. With RateRight, you'd pay $50.

Over a 30-year career of hiring? The difference is massive.

We're built for contractors who want direct relationships with workers — not forking over ongoing fees to an intermediary.

Check us out: rateright.com.au

Cheers, Susan

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## Email 4: Final/Nurture (Day 14)

**Subject:** Quick question about your hiring

**Body:**
Hi [Name],

I'll leave you alone after this one — but I wanted to ask:

When you find a good worker, do you want to keep them forever, or pay someone forever to keep supplying them?

RateRight is option one. $50 once. They're yours.

If that's not for you, no worries. But if you're curious, I'm here.

Cheers, Susan

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## Notes for Michael
- Offer framing: "$50 first hire, if worker stays and it's a good fit they can stay for life" — emphasises that first hire is $50, but the lifetime connection is contingent on good fit (mutual success)
- Key differentiator: agencies charge ongoing, we charge once
- Sequence cadence: Day 0, 3, 7, 14
- All emails draft only — need Michael approval before any send

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*Drafted: 2026-03-26*
*Status: Pending Michael approval*