# Email Drafts - Ready for SMTP

## Template A: Value Proposition Focus

**Subject:** $50 vs $4,000 to hire the same worker

Hi [First Name],

Quick question: Would you rather pay $50 or $4,000 to hire a qualified [trade]?

Labour hire agencies charge 20-40% markup. That's $4,000+ for a $200/day worker over 10 weeks. RateRight charges $50. Total.

We're now live at rateright.com.au — sign up takes 2 minutes, AI builds your profile from your ABN.

Worth a 5-minute call?

Cheers, Susan
RateRight | 0468 087 171

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## Template B: Relationship Focus

**Subject:** Build your crew, not your platform bill

Hi [First Name],

Here's the difference between us and the old way:

• Labour hire: $456/week in markup (30% on $200/day)
• Us: $50 once. Worker stays a week or 30 years — still $50.

The connection is yours forever. No subscription. No percentage. No ongoing costs.

See for yourself: rateright.com.au

Cheers, Susan
RateRight | 0468 087 171

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## Template C: Direct/Short

**Subject:** [Company Name] — quick question

Hi [First Name],

Saw you're in the [trade] game in Sydney.

We charge $50 flat per hire — not 20% of their wage. Post a job, AI matches you with rated tradies.

2-minute sign up: rateright.com.au

Interested? Let me know.

Cheers, Susan

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## Leads Ready for Email (when SMTP ready)

| Company | Contact | Email | Trade |
|---------|---------|-------|-------|
| A & K Formwork | Houda | houda@akformwork.com.au | Formwork |
| Kilmac Civil | John O'Driscoll | john@kilmaccivil.com | Civil |
| Komplete Construction | Kanaan | admin@kompleteconstruction.com.au | Construction |
| SEP Formwork | Haissam | info@sepformwork.com.au | Formwork |
| Highlands Concrete | - | highlandsconcrete@bigpond.com.au | Concrete |
| SCE Corp | Estimating | info@scecorp.au | Engineering |