# Formwork Batch Outreach Drafts — Feb 24, 2026
*Drafted during quiet hours. Ready for Michael's approval.*

---

## 1. Opal Formwork — Joseph Nassif (Score: 80)
**Phone:** +61450290290
**Angle:** Multi-trade operator, 35+ years, works with major builders

### SMS Draft
```
G'day Joseph, saw Opal Formwork does the lot — formwork, steel fixing, concrete. When you're crewing up for a big job, what's that costing through agencies? RateRight charges $50 flat per hire. One-off. Keep them a week or 5 years — still $50. Now live at rateright.com.au. Worth a look? - Susan from RateRight
```

**Why this works:** Multi-trade angle shows we know his business. Doesn't assume he uses agencies — asks the question. $50 vs ongoing cost is the hook.

---

## 2. Atlas Formwork Group — AFG (Score: 75)
**Phone:** +61406699211
**Angle:** They also do labour hire — they know hiring costs firsthand

### SMS Draft
```
G'day, noticed Atlas Formwork does labour hire as well as contracting — so you know what it costs to place a worker. RateRight does it for $50 flat. One connection fee, keep them forever. No percentage, no markup. Live now at rateright.com.au — keen for a quick chat? - Susan from RateRight
```

**Why this works:** Acknowledges their dual business. They understand hiring overhead better than anyone. The insider angle builds credibility.

---

## 3. Creative Concrete & Formwork — Marcus Perdiz (Score: 75)
**Phone:** +61404084799
**Angle:** Growing across 4 cities, needs reliable crew in multiple locations

### SMS Draft
```
G'day Marcus, saw Creative Concrete is running jobs in Sydney, Gold Coast and Brisbane — expanding crew across cities is never easy. RateRight matches you with rated tradies in each location for $50 flat per hire. No agency markup, no ongoing fees. Check it out: rateright.com.au - Susan from RateRight
```

**Why this works:** Multi-city expansion is his pain point. Finding reliable people in new markets is hard. We solve it cheaply.

---

## 4. Tekton Formwork — James (Score: 75)
**Phone:** +61479130855
**Angle:** Full form/reo/pour package, already paying for leads on ServiceSeeking + Oneflare

### SMS Draft
```
G'day James, saw Tekton does the full structural package — formwork, reo and pour. Nice one. Quick question: what are you paying for leads on ServiceSeeking and Oneflare? RateRight charges $50 flat per hire — not per lead, per actual hire. Keep them forever. Now live at rateright.com.au. 5 min chat? - Susan from RateRight
```

**Why this works:** Shows we've researched his business (full package, not just formwork). Directly references the platforms he's already paying — he knows those costs. The "per hire, not per lead" distinction is key because ServiceSeeking/Oneflare charge per lead regardless of outcome.

---

## Send Priority
1. **Opal (Joseph)** — Highest score, direct DM, multi-trade
2. **Tekton (James)** — Strong score, direct contact, already paying for leads elsewhere
3. **Creative (Marcus)** — Owner-operator, growth stage, will answer the phone
4. **Atlas (AFG)** — Labour hire angle is compelling but no named DM contact

## Timing
Best send: **Tuesday-Thursday, 9:00-11:00 AM** (coffee break)
Avoid: Monday morning (site setup day)

## Notes for Michael
- All four are formwork/concrete companies — our core demographic
- All Sydney-based with mobile numbers confirmed
- Scored: Opal 80, Tekton 75, Creative 75, Atlas 75
- Tekton is already paying for leads on ServiceSeeking + Oneflare — primed for the $50 pitch
- Suggest sending Opal + Tekton first (owner-operators with direct numbers), Creative second, Atlas third