# 📱 Launch Day SMS Drafts — Batch 1 *Drafted by Susan | 2026-02-21 | AWAITING MICHAEL'S APPROVAL* **Status:** ⏳ DRAFT — Do NOT send until Michael approves **Target:** Top Tier 1 leads — steel fixing + formwork contractors, Sydney --- ## Warm Pipeline Re-engagement ### 1. Southwest Construction (HOT — call list score 85) **To:** +61451321115 **Message:** > G'day, it's Susan from RateRight. Quick one — we're live now. $50 flat to hire a tradie through us. No percentage, no markup. If you need a steelfixer or formworker this week, we've got blokes ready. Worth a 2-min chat? 🤙 **Why this works:** They're already warm. Direct, no fluff. Urgency through "we're live now" + "this week." --- ## New Tier 1 Leads — Steel Fixing ### 2. Moji — Sydney Steel Reinforcement (SSR) **To:** +61464200000 **Message:** > G'day Moji, Susan here from RateRight. Saw SSR does steel reinforcement across Sydney — impressive operation. Quick question: what are you paying per hire through agencies right now? We charge $50 total. Not per hour, not 20% — fifty bucks, done. Happy to explain how it works if you've got 2 mins. **Why this works:** Name-dropped his company, showed we know what they do. The $50 vs agency comparison is our sharpest hook for steel fixing businesses. ### 3. The Steel Fixing Group — TSG NSW **To:** (need to pull phone from CRM) **Message:** > G'day, Susan from RateRight here. We help steel fixing crews find qualified blokes without the agency markup. $50 flat per hire — that's it. No contracts, no percentages. If you're ever short-handed on a pour, we're worth knowing about. Can I send through the details? **Why this works:** Speaks their language ("short-handed on a pour"). Low pressure — "worth knowing about" rather than hard sell. ### 4. George — SY Steel Fixing Group **To:** (need to pull phone from CRM) **Message:** > G'day George, Susan from RateRight. We connect steel fixing contractors with qualified workers for $50 per hire. No agency margins, no hidden fees. Your blokes keep 100% of their pay. If you need to scale up for a project, give us a look — rateright.com.au. Happy to chat anytime. **Why this works:** Two value props — cheap for him AND fair for workers. Links to site for self-service exploration. ### 5. John Eid — Eid Steel Fix & Formwork **To:** +61449171825 **Message:** > G'day John, Susan from RateRight. Saw Eid Steel does both steel fixing and formwork — that's our bread and butter. We charge $50 flat per hire. Compare that to what agencies charge (usually 20-40% of the worker's rate). Worth a quick yarn? I can explain how it works in under 2 mins. **Why this works:** Acknowledged his dual-trade speciality. "Quick yarn" is Australian, casual. Time-bounded ask. --- ## New Tier 1 Leads — Formwork ### 6. N&S Formwork & Concreting (Patrick + Paul, 40+ yrs experience) **To:** +61402336586 **Message:** > G'day, Susan from RateRight. Came across N&S Formwork — 40-odd years in the game, that's serious pedigree. If you ever need to bring on extra hands without going through an agency, we charge $50 per hire. Flat. No percentage of the worker's wage, no hidden costs. Happy to have a chat if you're interested. **Why this works:** Respected their experience ("serious pedigree"). Tradies with 40 years in the game respond to respect, not hard sells. ### 7. Tekton Formwork **To:** +61479130855 **Message:** > G'day, Susan here from RateRight. We help formwork contractors find qualified blokes at a fraction of what agencies charge. $50 per hire — not per day, not per week. Total. If you've got a project ramping up and need extra hands, we should chat. Takes 2 minutes. **Why this works:** Clear, punchy. "Not per day, not per week" pre-empts the obvious objection. ### 8. SS Prime Form **To:** (need to pull from CRM) **Message:** > G'day, Susan from RateRight here. Quick question for you: what's it costing you to bring on a new worker through an agency? If it's more than $50, we should talk. RateRight — $50 flat per hire, workers keep 100% of their pay. No BS. Happy to explain how it works. **Why this works:** Opens with a question that makes them think about their current cost. Contrast sells itself. --- ## New Tier 1 Leads — Concrete ### 9. DC Concrete — Domenic Calabro (25+ yrs, actively hiring) **To:** +61411544225 **Message:** > G'day Domenic, Susan from RateRight. Noticed DC Concrete has a careers page up — always a sign of a busy operation. If you're hiring regularly, we can save you a fortune compared to agencies. $50 per hire, flat. No contracts, cancel anytime. Worth a quick chat when you've got a sec? **Why this works:** Showed we did research (careers page = hiring). Positioned as cost savings for someone already spending on recruitment. ### 10. SM Concrete Constructions **To:** (need to pull from CRM) **Message:** > G'day, Susan from RateRight. We connect concrete contractors with qualified workers — $50 per hire, total. No agency percentages, no ongoing fees. If you're ever looking for concreters, steel fixers, or formworkers, we've got a pool of blokes ready to go. rateright.com.au — or just reply to this and I'll give you a ring. **Why this works:** Multiple trades mentioned = shows breadth. Easy next step — reply or visit site. --- ## Messaging Notes **Consistent angles across all drafts:** 1. $50 flat vs agency 20-40% — the maths does the selling 2. Workers keep 100% — shows we're fair to both sides 3. No contracts, no ongoing fees — removes risk 4. Australian tone — "g'day," "blokes," "yarn," "no BS" 5. Time-bounded asks — "2 minutes," "quick chat" **What I deliberately avoided:** - ❌ "Platform facilitator" language (save for formal contexts) - ❌ Guarantees about worker quality - ❌ Any claim about insurance, visas, or payroll - ❌ Multiple messages — one shot, make it count --- *Michael: These are ready whenever you want to pull the trigger. I'd recommend sending #1 (Southwest) immediately on launch day since they're already warm, then the steel fixing batch (#2-5) first thing Monday morning, formwork (#6-8) Monday arvo, concrete (#9-10) Tuesday. Stagger = manageable response volume. 🤙*