# LinkedIn Draft #1 - Competitive Value Prop

**Date:** 2026-02-17 07:45 AM  
**Platform:** LinkedIn  
**Target:** Construction contractors, site managers, project managers  
**Message Type:** Educational + Value Proposition  

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## DRAFT POST:

**The real cost of hiring tradies in Australia 🔧**

Contractors are paying crazy amounts just to find workers:

🔸 **hipages:** $129-429/month + lead credits (no hire guarantee)  
🔸 **Sidekicker:** 20%+ ongoing markup on every hour worked  
🔸 **Traditional agencies:** 40% markup ($4,000+ for a $200/day worker over 10 weeks)

**RateRight:** $50 flat fee per hire. That's it.

Same quality tradies. No percentage cuts. Workers keep 100% of their rate.

It's like finding a $20 note in your work shirt pocket every single hire.

What are you paying to fill positions right now? 

#Construction #Tradies #Labour #Australia #RateRight

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**Content Strategy:**
- ✅ Educational hook (real cost breakdown)
- ✅ Competitor comparison (factual, not attacking)
- ✅ Clear value proposition ($50 vs thousands)
- ✅ Relatable analogy ("$20 note in work shirt")
- ✅ Engagement question (what are you paying?)
- ✅ Industry-relevant hashtags
- ✅ Professional tone with personality

**Status:** DRAFT - Awaiting approval before posting