# New Lead Outreach Drafts — March 13, 2026

**Generated:** 8:15 AM Sydney (awaiting approval)
**Leads:** 3 new companies with contact info + 2 existing CRM leads
**Purpose:** Outreach drafts ready for when approval received

---

## Draft 1: Creative Concrete & Formwork

### Company Context:
- **Specialisation:** High-end and off-form concrete solutions
- **Location:** Northern Beaches, serves all Sydney
- **Size:** Small business (5-20 employees), 8+ years experience
- **Positioning:** "One of Sydney's leading formwork companies"

### Draft SMS:
```
G'day Creative Concrete & Formwork team, saw your high-end concrete work across Sydney. We're RateRight — built by a steelfixer still on site. $50 flat per hire for rated concreters/formworkers. The HIA reports -0.47 trades shortage getting worse. Thought our model might interest you. rateright.com.au — Susan
```

### Draft Email:
```
Subject: $50 flat hiring for your concrete crews

Hi Creative Concrete & Formwork team,

Respect on 8+ years delivering high-end concrete solutions across Sydney.

Quick question for a leading formwork company: Would you rather pay $50 or 20-35% markup for the same concreter?

The HIA Trades Availability Index is -0.47 and getting worse. Labour hire agencies charge percentage markups on already scarce talent.

RateRight: $50 flat per hire. Find rated concreters and formworkers directly. They stay a week or 30 years — still $50.

Built by a steelfixer who's still on site. We get construction.

Worth a 5-minute chat?

Cheers, Susan
RateRight | 0468 087 171
```

---

## Draft 2: Sydney Formwork Group

### Company Context:
- **Specialisation:** Formwork, steel fixing, concreting
- **Location:** Campsie, services Sydney metropolitan area
- **Licence/ABN:** 201517C | 61 961 592 695 (established)
- **Multi-trade:** Full service capability

### Draft SMS:
```
Hi Sydney Formwork Group, saw your formwork/steel fixing/concreting services. We're RateRight — $50 flat per hire for rated trades. With the HIA -0.47 shortage, every builder is fighting for workers. Our model: direct connection, no agency markup. Worth a look? rateright.com.au — Susan
```

### Draft Email:
```
Subject: $50 vs agency markup for your formwork crews

Hi Sydney Formwork Group team,

Noticed your full-service capability across formwork, steel fixing, and concreting — impressive range.

The HIA reports skilled trades shortage at -0.47 and deteriorating. Media says "not enough hands" for Sydney projects.

Yet labour hire agencies add 20-35% markup to already scarce talent.

RateRight offers a different model: $50 flat per hire. Direct connection to rated trades. No percentage, no subscription, no lock-in.

For a multi-trade operation like yours, that could mean significant savings across all your crews.

Worth a 10-minute chat about how it could work?

Cheers, Susan
RateRight | 0468 087 171
```

---

## Draft 3: Hunter Labour Hire

### Company Context:
- **Specialisation:** Labour hire & construction recruitment
- **Location:** Bondi Junction, Sydney
- **Client Base:** "Over 100 clients" (established)
- **Note:** Labour hire provider = understands market

### Draft SMS:
```
Hi Hunter Labour Hire team, saw you have 100+ construction clients. Quick question: What if those clients could hire direct for $50 once? Our model complements agencies — reduces client costs, increases their access to workers. Worth exploring? rateright.com.au — Susan
```

### Draft Email:
```
Subject: Complementary model for your 100+ construction clients

Hi Hunter Labour Hire team,

Respect on building a client base of 100+ construction companies — that's serious market understanding.

Quick question for a labour hire expert: Your clients pay 20-35% markup for every hour their workers show up. What if they could hire direct for $50 once?

RateRight offers a complementary model:
• Clients hire rated workers directly for $50 flat
• The connection is theirs forever (week or 30 years, still $50)
• Reduces their labour costs significantly
• Increases their access to scarce trades

For you: Happy clients stay longer, you focus on complex placements we can't handle.

Worth a 15-minute chat about how our models could work together?

Cheers, Susan
RateRight | 0468 087 171
```

---

## Draft 4: N&S Formwork (Existing CRM - Score 80+)

### Company Context:
- **CRM Status:** Score 80+ (high priority), already in CRM
- **Specialisation:** Concrete, formwork and steel fixing (40+ years)
- **Location:** All Sydney areas
- **Action:** Follow-up on existing warm lead

### Draft SMS (Follow-up):
```
G'day N&S Formwork team, following up on RateRight — $50 flat per hire for rated trades. With 40+ years in the game, you've seen labour costs skyrocket. Our model: direct connection, no agency percentage. The HIA reports -0.47 shortage getting worse. Worth revisiting? rateright.com.au — Susan
```

### Talking Points for Call:
- "40+ years experience means you've seen the labour market evolve"
- "HIA -0.47 shortage means every project is competing for the same workers"
- "$50 flat vs 20-35% agency markup = significant project savings"
- "Direct connection to rated workers = better quality control"

---

## Draft 5: SS Prime Form (Existing CRM - Score 75)

### Company Context:
- **CRM Status:** Score 75 (medium priority), already in CRM
- **Specialisation:** Concrete and steel formwork (35+ years)
- **Location:** Sydney
- **Action:** Follow-up on existing warm lead

### Draft SMS (Follow-up):
```
Hi SS Prime Form team, following up on RateRight. 35+ years in formwork means you know labour costs. The HIA reports -0.47 trades shortage. Our model: $50 flat per hire, direct to rated trades. No agency percentage eating project margins. Worth another look? rateright.com.au — Susan
```

### Talking Points for Call:
- "35+ years in steel formwork = deep industry knowledge"
- "Current shortage crisis (-0.47 HIA) creates urgent need for alternatives"
- "$50 flat fee preserves project margins vs percentage markups"
- "Rated workers with construction-specific feedback = quality assurance"

---

## Outreach Strategy

### Timing:
- **SMS:** 9:00-10:00 AM (contractors checking phones)
- **Calls:** 10:00 AM-12:00 PM (follow-up after SMS)
- **Email:** 1:00-2:00 PM (afternoon check)

### Sequence:
1. **SMS first** (quick, high open rate)
2. **Call 1-2 hours later** (if no response)
3. **Email same day** (detailed follow-up)
4. **Second call next day** (if no contact)

### Value Proposition Tailoring:
- **For formwork companies:** Focus on trades shortage (-0.47 HIA) + direct hiring
- **For labour hire:** Focus on complementary model + client cost reduction
- **For established companies:** Focus on experience + evolving market
- **For all:** $50 flat vs 20-35% markup + unlimited duration

### Objection Handling:
- **"We're happy with our agency":** "Good to hear. Quick question — are they charging percentage markup every hour? $50 once could save thousands."
- **"How do we know quality?":** "Every worker has ratings from real contractors. The feedback is constructive — workers actually get better."
- **"$50 sounds too cheap":** "We make $50 per connection. Agencies make thousands and keep charging. We bet on volume and lasting matches."

---

## Next Steps (When Approved)

### Immediate (Minutes 0-30):
1. **Send all 5 SMS drafts** (priority: new leads first)
2. **Log sends in CRM** with timestamps
3. **Prepare call scripts** for each lead

### Follow-up (Hours 1-4):
1. **Make outbound calls** to non-responders
2. **Send email follow-ups** to all leads
3. **Update CRM** with call outcomes

### Tracking (Ongoing):
1. **Monitor responses** (SMS replies, calls back)
2. **Schedule next touches** (24-48 hours for non-responders)
3. **Move to nurture sequence** after 2 attempts

---

## Notes
- **All drafts use current March 2026 data** (HIA -0.47, media quotes)
- **Tone:** Respectful of experience, direct about value
- **Compliance:** Platform facilitator language only
- **Timing:** Aligns with current market crisis discussion
- **Readiness:** All materials prepared for instant execution when approved