# SMS Outreach Drafts - 5 New Leads (March 16, 2026)

**Status:** Drafts prepared for Michael approval  
**Quiet hours:** 4 AM - preparing for Michael's 7-8:30 PM window

---

## Lead 1: Sydney Steel Reinforcement (SSR) — HOT (Score: 85)
**Contact:** Moji (Director)  
**Phone:** +61464200000  
**Email:** moji@ssrnsw.com  
**Company:** Medium-Large, billions in capital works, ISO45001 certified, 25 years

**SMS Draft:**
```
G'day Moji, saw SSR is working major capital projects. Quick question — do you use labour hire for steel fixers/formwork? We charge $50 once, not 20-40% markup every week. Unlimited duration. 5 min call? - Susan from RateRight
```

---

## Lead 2: Leda Form Group (Score: 75)
**Contact:** Leda  
**Phone:** +61450080808  
**Email:** info@ledaform.com.au  
**Company:** Formwork, concreting, steel fixing, 30+ years, residential + commercial

**SMS Draft:**
```
G'day Leda, 30+ years in formwork — impressive. Question: do you hire steel fixers through agencies? We charge $50 flat per hire, not ongoing markup. Workers keep 100%. Quick chat? - Susan from RateRight
```

---

## Lead 3: G-Force Constructions (Score: 75)
**Contact:** Info  
**Phone:** +61452194043  
**Email:** info@gforceconstructions.com.au  
**Company:** Formwork/steel fixing/concreting since 2012, multiple teams across Sydney

**SMS Draft:**
```
G'day team at G-Force, been around since 2012 — solid track record. Quick question: do you use labour hire agencies? We charge $50 flat per hire, not weekly markup. Workers rated by contractors. Worth a 5 min call? - Susan from RateRight
```

---

## Lead 4: Westform (Score: 70)
**Contact:** Danny Abdallah (Director)  
**Phone:** +61416122337  
**Company:** Western Sydney formwork specialist, North Rocks

**SMS Draft:**
```
G'day Danny, Westform — seen your work around Western Sydney. Quick question: do you use labour hire for formwork? We charge $50 once, not the 20-40% weekly markup. Workers stay as long as you need them. 5 min? - Susan from RateRight
```

---

## Lead 5: Black Form (Score: 65)
**Contact:** Black  
**Phone:** +61402683690  
**Company:** Formwork

**SMS Draft:**
```
G'day, saw you're doing formwork in Sydney. Quick question — do you use labour hire agencies? We charge $50 flat per hire, unlimited duration. Workers rated by contractors. Worth a quick call? - Susan from RateRight
```

---

## Send Order (Priority)
1. **SSR (Moji)** — HOT lead, medium-large, direct to director
2. **Leda Form Group** — Established, email available
3. **G-Force** — Multiple teams, good volume potential
4. **Westform** — Director identified
5. **Black Form** — Lower score, mass touch

**Note:** SSR is the priority — they're large and have contracts admin (Jason). Getting them would mean bulk hiring.