# Outreach Drafts — 2026-03-06

## Lead: Komplete Construction Pty Ltd
**Score:** 85 (HIGH)  
**Contact:** Kanaan Kanaan, Director  
**Phone:** 0410 555 646  
**Email:** admin@kompleteconstruction.com.au  
**Company:** Luxury residential builder, Master Builder Award winner, specialises in off-form concrete/steelfixing/formwork

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### SMS Draft (Option 1 — Direct Value)

> G'day Kanaan, saw your award-winning concrete work. Quick question — would you rather pay $50 or $4,000+ to hire a quality steelfixer? RateRight is $50 flat per hire, unlimited duration. Workers have ratings from real jobs. Check us out: rateright.com.au — Susan

**Why this works:**
- References their awards (shows research)
- Direct cost comparison ($50 vs agency markup)
- "Unlimited duration" = key differentiator
- Ratings system appeals to quality-focused builder

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### SMS Draft (Option 2 — Relationship Focus)

> Hi Kanaan, Komplete's concrete work looks top tier. RateRight connects you with rated steelfixers/formworkers for $50 flat — not 20% markup every week. Keep them a month or five years, still $50. Worth a look? rateright.com.au — Susan

**Why this works:**
- Compliments their work quality
- Emphasizes the lifetime value proposition
- Less aggressive, more consultative

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### Recommended: Option 1

Shorter, punchier, clear value prop. Kanaan's a decision maker who understands construction economics.

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## Next Lead: Formtec Group
**Score:** Pending (enriched, needs scoring)  
**Contact:** Victor P (Construction Director)  
**Phone:** (02) 9784 3900  
**Company:** 22 employees, major projects (Infinity, Westmead Hospital, Poly Centre), works with Besix Watpac, Hansen Yuncken

**Note:** This is a BIGGER target — 22 employees, multiple simultaneous projects. Better to call than SMS. Recommend phone outreach first.

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## Awaiting Approval

**Michael — approve SMS to Kanaan (Komplete)?** Reply "send" or suggest edits.