# Re-engagement SMS Drafts — Overdue Callbacks

## Context
5 callbacks are 600-780 hours overdue (25-32 days). These were interested leads now gone cold. Need "sorry we missed you" re-engagement approach.

---

## Pawel Wolonciej (AWX Labour Hire)
**Status:** Was interested in call  
**Overdue:** 780 hours (32 days)

**Draft SMS:**
```
Hi Pawel, Susan from RateRight here — sorry we missed your callback. Still interested in $50 flat-fee hiring vs agency markup? Quick 5-min chat this week? 0468 087 171
```

---

## Ardi The Turk
**Status:** Was interested in call  
**Overdue:** 716 hours (30 days)

**Draft SMS:**
```
G'day Ardi, Susan from RateRight — apologies for missing your callback. Still keen to chat about $50 flat fee hiring? 5 minutes this week? 0468 087 171
```

---

## Paddy Fleming Ivers
**Status:** Unknown (no notes)  
**Overdue:** 694 hours (29 days)

**Draft SMS:**
```
Hi Paddy, Susan from RateRight — sorry we missed connecting. Are you still looking for steelfixers/formworkers? $50 flat per hire. Quick chat? 0468 087 171
```

---

## Liam DTMT
**Status:** Unknown (no notes)  
**Overdue:** 694 hours (29 days)

**Draft SMS:**
```
G'day Liam, Susan from RateRight — missed your callback, my apologies. Still need reliable trades? $50 flat fee per hire vs 20% agency markup. Call me? 0468 087 171
```

---

## Kevin G DTMT Roscommon
**Status:** Unknown (no notes)  
**Overdue:** 622 hours (26 days)

**Draft SMS:**
```
Hi Kevin, Susan from RateRight — sorry for the delay in getting back to you. Still interested in direct hiring at $50 flat fee? 5 minutes this week? 0468 087 171
```

---

## Notes for Michael
- All drafts acknowledge the delay (takes ownership)
- Reminds them of our value prop ($50 flat vs agency)
- Soft CTA — "quick chat" / "5 minutes" — low friction
- Includes my direct number for callback
- Ready to send via Growth Engine SMS once approved

**Next steps:**
1. Michael approves/modifies drafts
2. I queue them for SMS send (spaced 1 per day to not overwhelm)
3. Log all activity in CRM
4. If no response after re-engagement → move to monthly nurture sequence

---
*Drafted: 2026-03-04*
*Awaiting approval*