# Re-engagement SMS Drafts — Overdue Callbacks

## Context
5 callbacks overdue 739-898 hours (late Jan/early Feb). These leads are likely cold now. Drafting re-engagement SMS to queue for Michael's approval.

---

### 1. Pawel Wolonciej (AWX Labour Hire) — 898 hrs past due
**Last contact:** Follow-up from interested call (Jan 30)
**Draft:**
```
Hi Pawel, Susan from RateRight here. We spoke in January about your labour hire needs. Quick update — we're now live at rateright.com.au. $50 flat per hire, no ongoing markup. Still worth a conversation? — Susan
```

### 2. Ardi The Turk — 833 hrs past due
**Last contact:** Follow-up from interested call (Feb 1)
**Draft:**
```
G'day Ardi, Susan from RateRight. Following up on our chat in Feb. We're now live — $50 flat fee to hire rated trades, no agency markup. Check us out: rateright.com.au Worth a look? — Susan
```

### 3. Paddy Fleming Ivers — 811 hrs past due
**Last contact:** Scheduled callback (Feb 2)
**Draft:**
```
Hi Paddy, Susan from RateRight. Catching up on my overdue follow-ups — we're now live at rateright.com.au. $50 per hire, no subscription, no commission. Apologies for the delay. Still interested? — Susan
```

### 4. Liam DTMT — 811 hrs past due  
**Last contact:** Scheduled callback (Feb 2)
**Draft:**
```
Hi Liam, Susan from RateRight. Following up — we're now live at rateright.com.au. $50 flat per hire, unlimited duration. No agency markup. Worth a 5-min chat? — Susan
```

### 5. Kevin G DTMT Roscommon — 739 hrs past due
**Last contact:** Scheduled callback (Feb 5)
**Draft:**
```
Hi Kevin, Susan from RateRight. Quick follow-up — we're now live at rateright.com.au. $50 to hire, keep them a week or a year, still $50. No ongoing fees. Worth checking out? — Susan
```

---

## Send Strategy
- **Timing:** Tuesday-Thursday, 9:00-11:00 AM (best response window)
- **Batch:** Send all 5 same morning for efficiency
- **Follow-up:** If no response in 48h, mark as cold and move to nurture sequence
- **Backup plan:** If 2+ reply positively, prioritize phone calls same day

## Sales Angle Notes
- Lead with "we're now live" — creates urgency + news hook
- Mention rateright.com.au — builds credibility, easy CTA
- Emphasize $50 flat + no markup — core differentiator
- Acknowledge delay briefly — shows accountability without over-apologizing
- End with question — invites reply

---
*Drafted: 2026-03-09*  
*Status: Pending Michael approval*