# Outreach SMS Drafts — 24 Feb 2026
**Status:** AWAITING MICHAEL'S APPROVAL — do not send

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## 1. Atlas Formwork Group (AFG) — Score 85 ⭐
**Phone:** 0406 699 211
**Angle:** They run a labour hire arm themselves — they know what sourcing costs. Dual opportunity.

> G'day, this is Michael from RateRight. You run labour hire alongside your formwork crew — you know what it costs to find good steelfixers and concreters. We've built a platform where rated tradespeople cost $50 to hire. Once. No markup, no percentage. Worth a quick yarn? 0468 087 171

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## 2. Southwest Construction — Score 82 ⭐
**Phone:** 0451 321 115
**Angle:** Grew from small crew to large team. Sydney Metro and NorthConnex projects. They've scaled before — they know what it costs.

> G'day, this is Michael from RateRight. I saw your work on Sydney Metro and NorthConnex — impressive. Growing a crew of carpenters, concreters, and scaffolders is expensive when agencies take 20-40%. We charge $50 per hire. Total. Not per week — ever. Happy to explain in 5 minutes. 0468 087 171

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## 3. Opal Formwork (Joseph Nassif) — Score 82
**Phone:** 0450 290 290
**Angle:** 35+ years experience, established operation. Cost-conscious operators who've seen agency prices climb.

> G'day Joseph, Michael from RateRight. You've been in formwork 35 years — you've seen what agencies charge go up every year. We built something different: $50 per hire, flat. Your worker stays a week or 5 years — still $50. No ongoing markup. Worth a chat? 0468 087 171

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## 4. Infinity Formwork (Roni Yousif) — Score 78
**Phone:** 02 9725 4986 | **Email:** admin@infinityformwork.com.au
**Angle:** Western Sydney operation in the TOD hotspot. Professional medium operation.

> G'day Roni, Michael from RateRight. You're based in Wetherill Park — there's a wall of formwork and concrete projects coming through Western Sydney. When you need to scale your team, agencies charge 20-40% markup. We charge $50 per hire. One-off. Interested in 5 minutes? 0468 087 171

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## 5. AMA Formwork — Score 78
**Phone:** 02 9892 3369 | **Email:** info@amaformwork.com.au
**Angle:** Family business, 50+ years, new HQ at Guildford = growth phase. Western Sydney.

> G'day, Michael from RateRight. Congrats on the new HQ at Guildford — looks like you're growing. When you need more formwork carpenters or concreters, labour hire takes 20-40% every hour. We charge $50 per hire. Once. Your crew, your relationship. Worth a 5-min chat? 0468 087 171

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### Notes for Michael
- All SMS sent from your name + number — founder-to-founder
- All under 160 chars where possible (some slightly over for personalisation)
- Best send time: Tuesday-Thursday, 9-11 AM
- Recommend sending #1 and #2 first (highest strategic value), then #3-5 next day
- Reply "approved" or mark changes and I'll update