# Warm Lead Outreach Drafts — March 14, 2026

**Generated:** 7:15 AM Sydney (outside quiet hours - ready to send)
**Purpose:** SMS/Email drafts for warm leads - awaiting Michael approval

---

## Lead 1: Opal Formwork

### Contact: Joseph Nassif (+61 450 290 290)
### Company: Opal Formwork

**Why they're warm:** Formwork company, Sydney-based, has email and phone

**Draft SMS:**
```
G'day Joseph, saw Opal Formwork's work around Sydney. We're RateRight — $50 flat per hire, not 20% markup. Built by a steelfixer who gets it. See for yourself: rateright.com.au — Susan
```

---

## Lead 2: AMA Formwork Aus Pty Ltd

### Contact: Management (+61 2 9892 3369 / info@amaformwork.com.au)
### Company: AMA Formwork Aus Pty Ltd

**Why they're warm:** Formwork specialist, phone + email available

**Draft SMS:**
```
G'day AMA Formwork team, quick question — would you rather pay $50 or $4000 to hire a rated formworker? We charge $50 flat, not percentage. Check us out: rateright.com.au — Susan from RateRight
```

**Draft Email:**
```
Subject: $50 vs $4000 to hire the same formworker

Hi AMA Formwork team,

Quick question: Labour hire agencies charge 20-35% markup. That's $4,000+ over 6 months for a $200/day formworker.

RateRight charges $50 total. Find rated formworkers directly. They stay a week or 30 years — still $50.

Built by a steelfixer who's still on site. We get construction.

rateright.com.au

Cheers, Susan
RateRight | 0468 087 171
```

---

## Lead 3: Allform Constructions

### Contact: Alan (Founder) (+61 403 581 286 / admin@allformconstructions.com.au)
### Company: Allform Constructions - Central Coast/Newcastle

**Why they're warm:** Founder direct, Newcastle market (untapped), phone + email

**Draft SMS:**
```
G'day Alan, noticed Allform's work on the Central Coast. We're RateRight — $50 flat per hire for rated trades. No subscription, no percentage. Built for builders who want direct relationships. Check it: rateright.com.au — Susan
```

---

## Lead 4: Atlas Formwork Group

### Contact: Atlas Formwork Group (+61 406 699 211)
### Company: Atlas Formwork Group (AFG)

**Why they're warm:** Formwork company, has phone

**Draft SMS:**
```
G'day Atlas Formwork team, RateRight here — $50 flat per hire for rated formworkers/steelfixers. No ongoing fees, direct relationships. See for yourself: rateright.com.au — Susan
```

---

## Lead 5: Link Contractors (Newcastle)

### Contact: Mario Pranic (Director) (+61 407 668 743 / administration@linkcontractors.com.au)
### Company: Link Contractors - Newcastle

**Why they're warm:** Director-level contact, Newcastle market, phone + email

**Draft SMS:**
```
G'day Mario, saw Link Contractors' work in Newcastle. We're RateRight — $50 flat per hire for rated trades. No percentage, no subscription. Direct connections that last. Check us: rateright.com.au — Susan
```

---

## Notes
- All drafts follow the "help, don't sell" approach
- Focus on $50 vs percentage markup
- Lead with value, not features
- Include call to action (visit website)
- Ready for Michael approval before sending