# Evening Brief - 24 March 2026

## Status
- **Pipeline:** 0 calls made today (target 15)
- **Hot leads waiting:** 0
- **Overdue callbacks:** 5 (old - Jan/Feb)

## Ready for Your Approval (Evening Window)

### Priority Outreach (SMS drafts ready)

**1. SSR (Sydney Steel Reinforcement) - Moji**
- Phone: 0464 200 000
- Last: Replied "We don't use the agency" on 21 March
- Draft: Clarifies we're NOT an agency, $50 flat fee forever
- Score: 85 (HOT)

**2. N&S Formwork & Concreting**
- Phone: 0402 336 586
- Last: "Send an email, we can speak best some point on Monday" (23 March passed)
- Draft: Follow-up on promised call
- Score: 80+

**3. Formtec Group - Victor P**
- Phone: 02 9784 3900
- 22 employees, 25+ years, tier 1 builders
- Draft: Intro to $50 flat fee model

**4. Southwest Construction**
- Phone: 0451 321 115
- 20-50 employees, Sydney Metro/NorthConnex projects
- Draft: Project-specific intro

## CRM Status
- 285 leads in system (15 pages)
- 22 warm leads with phone numbers
- Pipeline needs attention

## Decision Needed
Which leads should I contact this evening? Recommend starting with SSR (already replied) and N&S Formwork (promised call Monday).

## Fleet
- Harper: blocked on grant (awaiting LOIs + bank info from you)
- 24 fleet alerts