# ACCC 2026-27 Enforcement Priorities — Sales Intel

**Date:** 2026-02-20
**Source:** Radar intel + ACCC official announcement (Feb 19, 2026)

## Key Priority (Relevant to RateRight)

> "Unfair contract terms in consumer and small business contracts, with a focus on harmful cancellation terms, including those associated with automatic renewals, early termination fee clauses and non-cancellation clauses."

— ACCC 2026-27 Compliance & Enforcement Priorities

## Why This Is Sales Gold

1. **HiPages admitted May 2023** they likely trapped customers in auto-renewing 12-month contracts without knowledge + charged termination fees
2. **ACCC has now made this exact practice** a 2026-27 federal enforcement priority
3. **HiPages earnings Feb 24** — regulatory spotlight intensifies at worst possible time
4. **RateRight is structurally immune** — no contracts, no auto-renewal, no cancellation, no lock-in

## Sales Scripts Using This Intel

### Cold Email/SMS Hook:
"The ACCC just announced they're cracking down on platforms with unfair contracts and hidden auto-renewals. We built RateRight differently: $50, no contract, no lock-in. Simple."

### Objection Handler ("We already use HiPages"):
"Fair enough — but are you aware the ACCC just made unfair contract terms a 2026-27 enforcement priority? Auto-renewals, termination fees — exactly what HiPages was caught doing. With us it's $50. No contract at all."

### Positioning Statement:
"While other platforms are being scrutinised for unfair terms, we don't have terms to be unfair about. $50. One off. No strings."

## Sources
- ACCC speech: https://www.accc.gov.au/about-us/news/speeches/acccs-compliance-and-enforcement-priorities-update-2026-27-address
- ACCC priorities: https://www.accc.gov.au/about-us/accc-strategy-and-priorities/compliance-and-enforcement-priorities
- HiPages admission: Motley Fool May 2023 reporting