# Priority Leads for Outreach - March 14, 2026

## Top Leads (Phone + Email Available)

| # | Company | Contact | Phone | Email | Notes |
|---|---------|---------|-------|-------|-------|
| 1 | A & K Formwork PTY LTD | Houda | +61287041772 | houda@akformwork.com.au | Formwork specialist |
| 2 | Leda Form Group | Leda | +61450080808 | info@ledaform.com.au | Large formwork company |
| 3 | SEP Formwork Solutions | Haissam | +61452482992 | info@sepformwork.com.au | Active, NSW-based |
| 4 | Kilmac Civil Pty Ltd | John O'Driscoll | +61499970083 | john@kilmaccivil.com | Civil contracting |
| 5 | Komplete Construction | Kanaan | +61410555646 | admin@kompleteconstruction.com.au | Sydney-based |
| 6 | Highlands Concrete | Admin | +61405412847 | highlandsconcrete@bigpond.com.au | Concrete specialist |
| 7 | Simmons Civil Contracting | Nick Simmons | +61296206100 | - | Sydney Hills area |
| 8 | SCE Corp | Estimating | +61290519590 | info@scecorp.au | Sydney Contracting Engineers |

## Phone Only (Need Email Enrichment)

| # | Company | Contact | Phone |
|---|---------|---------|-------|
| 1 | Terracon Civil | Terracon | +61424237150 |
| 2 | Royal Formwork Solutions | - | +61296422200 |
| 3 | Civilcraft Pty Ltd | Admin | +61282094884 |
| 4 | Westform | - | +61416122337 |
| 5 | The Steelfixing Group NSW | - | +61297180306 |

## Draft SMS Messages (NEED APPROVAL)

### Option A - Direct
"G'day [Name], saw you're in the formwork game. RateRight - $50 flat per hire, not 20% of their wage. Post a job, AI matches you with rated [trade]s. Check us out: rateright.com.au - Susan"

### Option B - Value Focus
"Hi [Name], tired of paying $4000+ to hire a $200/day worker? RateRight charges $50 total. Now live: rateright.com.au - worth a look? - Susan from RateRight"

### Option C - Relationship Focus
"G'day [Name], we charge $50 once. Worker stays a week or 30 years - still $50. No ongoing percentage, no subscription. The connection is yours forever. rateright.com.au - Susan"

## Draft Email (NEED APPROVAL)

**Subject:** $50 vs $4000 to hire the same worker

Hi [Name],

Quick question: Would you rather pay $50 or $4000 to hire a qualified [trade]?

Labour hire agencies charge 20-40% markup. That's $4000+ for a $200/day worker over 10 weeks. RateRight charges $50. Total.

We're now live at rateright.com.au — sign up takes 2 minutes, AI builds your profile from your ABN.

Worth a 5-minute call?

Cheers, Susan
RateRight | 0468 087 171

---

## Actions Needed from Michael

1. **APPROVE** one SMS template for batch send
2. **APPROVE** email template for follow-up
3. **SELECT** which leads to contact first
4. **DECIDE** on calling vs SMS first approach

## Notes
- Pipeline: 310 leads, 1 warm, 0 hot
- Overdue callbacks: 5 leads (40+ days stale)
- 0 calls made today (Saturday)
- Quiet hours over at 7 AM - can now do external outreach