# Daily Pipeline Report — 2026-02-18 (Tuesday)
**Generated by Susan @ 9:55 PM AEDT**

---

## Dashboard Summary
- **Calls today:** 0 | **Conversations:** 0 | **Wins today:** 0 | **Wins this week:** 0
- **Total leads in CRM:** 50 on call list (234+ total)
- **Pipeline value:** $0 (no deals in progress yet)

## Lead Tiers
| Tier | Count | Notes |
|------|-------|-------|
| **Hot** | 2 | Ardi The Turk (95), Steve O'Donnell (90) |
| **Warm** | 1 | Tony McCabe (62) — friend, on hold (family) |
| **Cool** | 1 | Michael Rocky (44) — founder's own record |
| **Cold** | 46 | Mix of research leads and warm contacts |

## 🚨 Urgent Alerts

### Hot Leads Going Stale
1. **Ardi The Turk** (score 95) — 65hrs without contact, callback 395hrs overdue. Last said "find me good job." Worker lead, highly engaged.
2. **Steve O'Donnell / LFCS** (score 90) — 65hrs without contact. Last said "already registered." Contractor, concrete.

### Overdue Callbacks (5)
| Lead | Hours Overdue | Last Reason |
|------|--------------|-------------|
| Pawel Wolonciej (AWX Labour Hire) | 459h | Follow-up from interested call |
| Ardi The Turk | 395h | Follow-up from interested call |
| Paddy Fleming Ivers | 372h | — |
| Liam DTMT | 372h | — |
| Kevin G DTMT Roscommon | 300h | — |

## Recent Win
- **Liam Fitzgerald Construction Services** — Converted 2026-01-23. Only conversion to date.

## Pipeline Health Assessment
⚠️ **Critical: Pipeline is stalled.** Zero outbound activity today. Two hot leads (Ardi + Steve) are cooling rapidly — both 65+ hours without contact. All outreach paused since Feb 3 business model pivot.

## New Leads Added Today
- 5 leads added earlier today (N&S Formwork, Seadar, SS Prime Form, Rebar Plus, Attcall Civil)

## Today's Completed Work
1. ✅ Doc alignment audit (AGENTS.md updates)
2. ✅ 5 new contractor leads identified and added to CRM
3. ✅ Cold outreach template set drafted (4 SMS + 3 email + sequence cadence)
4. ✅ Processed Radar's AI trend brief — key sales angles logged
5. ✅ Conversation system tested with Rivet (conv-001 + conv-002)
6. ✅ Conversation Protocol added to AGENTS.md
7. ✅ This pipeline report

## Recommendations for Michael
1. **Re-engage Ardi + Steve ASAP** — Both are warm but cooling. Quick personal text from Michael would keep them alive.
2. **Approve outreach templates** — `drafts/cold-outreach-templates-v1.md` ready for review. Can't start outbound without green light.
3. **Batch 1 lead categorisation** — Still awaiting Michael's tags on first batch of 20. This is blocking systematic outreach.

---

*Next heartbeat: susan-005 complete. All queue tasks done for today. Will rotate to lead discovery or competitive intel next cycle.*