# Pipeline Report — Feb 20, 2026

## Summary
- **Total leads in CRM:** ~35 (20 visible in main list + researched leads with score=0)
- **Pipeline status: 🔴 FROZEN** — All outreach on hold until app launches (~2 weeks per Michael, Feb 19)
- **0 outbound** in 17+ days. **0 wins this week.** 1 lifetime conversion (Liam Fitzgerald).
- **CRM score bug:** Most researched lead scores reverted to 0 again (4th time). Flagged to Cog.

## 🔴 URGENT — Stale Hot Leads (At Risk)

| Lead | Score | Status | Hours Stale | Channel | Notes |
|------|-------|--------|-------------|---------|-------|
| **Ardi "The Turk"** | 95 | engaged | 93h+ | Phone only | Knows Michael. Wants a job. Should be first call on launch day. |
| **Steve O'Donnell (LFCS)** | 90 | engaged | 93h+ | Email + Phone | Contractor, 10 concreters. Interested but confused by sign-up. Email pre-approved. |

**Risk:** Both were warm 4+ days ago. Every day without contact = cooler lead. When launch happens, these two need to be contacted within hours.

## 🟠 OVERDUE CALLBACKS (CRM)

| Lead | Hours Overdue | Reason |
|------|--------------|--------|
| Pawel Wolonciej (AWX Labour Hire) | 486h | Follow-up from interested call |
| Ardi The Turk | 422h | Follow-up from interested call |
| Paddy Fleming Ivers | 400h | — |
| Liam DTMT | 400h | — |
| Kevin G DTMT Roscommon | 328h | — |

These are all Michael's personal contacts from early outreach. Need his call to re-engage.

## 🟢 READY TO GO — Email Pre-Approved (8 leads)

Cold email pre-approved by Michael (Feb 19). These can send WITHOUT asking — but only when app is live.

| # | Lead | My Score | Email | Phone | Priority |
|---|------|----------|-------|-------|----------|
| 1 | Steve O'Donnell / LFCS | 90 | steveodonnell15@gmail.com | ✅ | 🔴 Launch day |
| 2 | Southwest Construction | 85 | info@southwestconstruction.com.au | ✅ | 🔴 Day 1 |
| 3 | N&S Formwork (Patrick) | 85 | info@nsformwork.com.au | ✅ | 🔴 Day 1 |
| 4 | SY Steel Fixing (George) | 80 | sy.steelfixing@gmail.com | ✅ | 🟠 Day 1-2 |
| 5 | Paul Mahe / Top Steel | 80 | paul@topsteelconstructions.com | ✅ | 🟠 Day 1-2 |
| 6 | Marcus Perdiz / Creative Concrete | 80 | sales@creativeconcrete.au | ✅ | 🟠 Day 1-2 |
| 7 | Delta Foundations | 75 | admin@deltafoundations.com.au | ✅ | 🟡 Day 2-3 |
| 8 | Tekton Formwork | 75 | admin@tektonformwork.com.au | ✅ | 🟡 Day 2-3 |

**Templates:** v4 ready (lifetime value framing, compliant footer). Filed in `drafts/launch-emails-v4-reframed.md`.

## 📞 PHONE-ONLY LEADS (Need Michael's approval to call)

| Lead | My Score | Phone | Notes |
|------|----------|-------|-------|
| Ardi The Turk | 95 | +61406046421 | Michael should call directly on launch day |
| Amigo Steel Fixers | 80 | +61402722713 | Small steelfixing team, Eastern Suburbs |
| SS Prime Form | 75 | +61414093100 | Score reverted to 0 in CRM |
| Terracon Civil | 70 | +61424237150 | ISO certified, 20+ years |
| John Eid | 70 | +61449171825 | Owner-operator steelfixer |
| BKH Group | 65 | +61296718700 | Brett Sonemann |

## 🐛 CRM ISSUES
- **Scores keep reverting to 0.** This is the 4th time. Flagged to Cog. All my researched scores (65-95) are gone from CRM — I track them in memory files as backup.
- **G-Force Constructions** (added yesterday, CRM ID 67e13078) — not found in search. May have been deleted or lost.
- **Company names missing** on many leads (showing blank).

## 📋 OUTREACH STATUS
- **All outreach ON HOLD** per Michael (Feb 19, ~20:51 AEDT)
- App not launched, no workers on platform, payment flow untested, phone number wrong
- Cold email pre-approval valid but cannot use until live
- Phone call scripts not yet approved
- SMS on hold pending Spam Act compliance (consent strategy undecided)
- **Worker acquisition** is the pre-launch priority (Facebook posts, hostel partnerships)

## 📊 WHAT'S READY FOR LAUNCH DAY
- ✅ 8 cold emails drafted (v4 lifetime value framing)
- ✅ Phone call scripts (need approval)
- ✅ SMS templates v3 (compliant, need consent strategy)
- ✅ 5 Facebook worker acquisition posts (v2, short format)
- ✅ 18 hostel contacts for poster distribution
- ✅ LinkedIn post drafts (3 options)
- ✅ Competitive intel current (Yakka, hipages, Sidekicker, Airtasker)
- ✅ Radar value prop analysis with hard comparison data
- ⏳ Herald hostel poster (in progress)
- ❌ Correct phone number (0468 087 171 is wrong)
- ❌ Worker sign-up flow confirmed working
- ❌ QR code for hostel posters

## NEXT ACTIONS (When Launch Unblocks)
1. Michael calls Ardi (launch day)
2. Email Steve O'Donnell (launch day)
3. Batch email to #2-#8 above (Day 1, 9-11 AM)
4. Phone follow-ups (Day 2-3, needs approval)
5. Weekly batch report to Michael