# LinkedIn & Facebook Groups — Construction Outreach Research
*Compiled: 24 Feb 2026 by Susan*

Where should Michael post to reach contractors and workers? Two angles:
1. **Contractor groups** — find clients who need to hire
2. **Worker groups** — attract workers to the platform (supply side)

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## FACEBOOK GROUPS — Construction / Labour

### For Reaching WORKERS (Supply Side)
These are where backpackers and labourers look for work daily:

| Group | Members | What's Posted |
|-------|---------|---------------|
| **Sydney Labourers Wanted** | 20,000+ | Daily general labour jobs in Sydney suburbs |
| **Sydney Job Seekers** | Large | Recruiters + hiring managers posting casual/labour roles |
| **Sydney Jobs Hiring Public Group** | Active | Jobs posted directly by employers in NSW |
| **Sydney Jobs Board** | Active | Labour, trade, and gig opportunities daily |
| **Labour Hire Sydney** | Active | Agency job posts for general labourers |
| **Construction Jobs Australia – No Experience** | Large | Entry-level construction roles (perfect for WHV holders) |

### For Reaching CONTRACTORS (Demand Side)
| Group | Type | Why Post Here |
|-------|------|---------------|
| **Sydney Labour Hire** | Industry | Contractors and agencies looking for workers |
| **Construction Workers Sydney** | Trade | Mix of workers and small contractors |
| **Tradies Connect Australia** | National | Tradies sharing work and referrals |
| **Australian Builders Forum** | National | Builders discussing projects, hiring |

### Recommended Facebook Strategy:
1. **Join as "Rocky from RateRight"** — personal profile, not company page
2. **Provide value first** — answer questions, share tips about hiring
3. **Organic posts** — "We just launched a platform that..." rather than ads
4. **Worker-side posts** — "Looking for construction work? Free to sign up at rateright.com.au"
5. **Contractor-side posts** — "Tired of paying 20-40% markup to hire a labourer? $50 flat."

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## LINKEDIN GROUPS — Construction Industry

### Top Groups for Construction Professionals (Australia-focused)

| Group | Focus | Why Join |
|-------|-------|---------|
| **Australian Construction, Resources & Engineering Network** | Australia's LARGEST dedicated construction/engineering network on LinkedIn | Key issues, opportunities, industry discussions — high visibility |
| **Civil Construction Projects in Australia** | Civil construction | Project news, opportunities, industry updates — contractors are here |
| **Plant & Equipment Hire Professionals Australia** | Plant/equipment | Contractors who hire equipment also hire workers |
| **Construction Procurement Specialists** | Procurement | Experts sharing best practices — decision makers |
| **Urban Development HUB** | Urban development | Design to construction professionals |
| **The Earthmover & Civil Contractor** | Earthmoving/civil | 54+ years in operation, CCF's official magazine group |
| **Construction Who's Who** | Global EPC | Top 5 EPC networking group globally — includes Aus members |
| **Construction News & Networking** | Industry news | Private group, journalists + industry, event promos |
| **Australian Owned Contractors** | Australian contractors | Company page — good for engagement |

### Recommended LinkedIn Strategy:
1. **Michael's personal profile** — most effective (founder story resonates)
2. **Post types that work:**
   - "I spent 30 years as a steelfixer. Here's why I built RateRight." (origin story)
   - "$50 vs $4,000. The real cost of hiring through an agency." (numbers)
   - "Day 1 on site at 5:30am. This is who we built RateRight for." (photos from site)
   - "We just went live at rateright.com.au" (announcement)
3. **Engage in group discussions** — don't just post, comment on others' posts
4. **Connect with small-medium contractor owners** — they're the decision makers
5. **Share on company page + personal** — personal gets 5-10x more reach

### LinkedIn Content Calendar Suggestion:
| Day | Post Type | Topic |
|-----|-----------|-------|
| Monday | Founder story | Behind-the-scenes building RateRight |
| Wednesday | Industry insight | Construction hiring costs, trends |
| Friday | Product | Feature spotlight, user story, or milestone |

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## PRIORITY ACTIONS FOR MICHAEL

### Immediate (This Week):
1. ✅ Join **Australian Construction, Resources & Engineering Network** on LinkedIn
2. ✅ Join **Civil Construction Projects in Australia** on LinkedIn
3. ✅ Join 2-3 Facebook groups from the worker list above
4. ✅ Write first LinkedIn post — origin story angle

### Short-Term (Next 2 Weeks):
5. Post in 1-2 Facebook groups introducing RateRight (value-first, not salesy)
6. Engage in 5+ LinkedIn group discussions (comment, not just post)
7. Connect with 20 small contractor owners on LinkedIn

### Ongoing:
8. 2-3 LinkedIn posts per week from personal profile
9. Monitor Facebook groups for contractor hiring pain points
10. Share worker success stories as they come in

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## NOTE ON hipages
Michael's correction: hipages is a **completely different model** — they connect homeowners with tradies for home improvement jobs. NOT a competitor to RateRight which connects construction contractors with workers/labourers. Removed from competitor monitoring.