# RateRight — Business Overview

## The Company

**RateRight Pty Ltd** | ABN 62 841 523 907 | Sydney, Australia
Founded by Michael (construction industry veteran, 30 years steelfixer/formworker/supervisor).

**Mission:** Workers keep as much money as possible. Contractors get value and reliability. The fee stays as low as it can go while keeping the lights on.

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## What We Do

RateRight is a **construction hiring marketplace**. We connect contractors who need workers with workers who need jobs.

- **$50 flat fee** per completed hire. That's it.
- **Workers pay nothing.** Zero fees, ever.
- **We do matching, not hiring.** We're a platform facilitator — we don't employ anyone.

### Why $50?

Recruitment agencies charge 20-40% markup. A $10,000 hire costs $2,000-$4,000 through an agency.
Through RateRight? $50. Every time. Regardless of the worker's rate.

hipages charges $50-150 per **lead** (not even a hire). We charge $50 per **completed hire**.

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## Three Products, One Ecosystem

### 1. RateRight — Hire (Live, in production)
The marketplace. Contractors post jobs, workers apply, AI matches them.
- Voice-to-job posting (contractors speak the job, AI fills the form)
- Voice profile builder (workers fill profiles by voice)
- AI-powered matching and ranking
- Rating system builds trust over time
- **Revenue model:** $50 per completed hire

### 2. OpsMan — Operate (In development, 8-agent fleet IS the prototype)
Operations management for construction companies. The operating system for construction businesses.
- Our own 8-agent AI fleet demonstrates this concept
- Each specialist agent handles a domain (sales, finance, legal, DevOps, intel, comms, operations)
- Contractors would get their own version — AI agents running their business operations
- Admin reduction: "Fill it once, use it everywhere" (onboarding packs, compliance docs)
- **Revenue model:** SaaS subscription (TBD)

### 3. Growth Engine — Grow (Live, powering internal sales + future product)
CRM and sales intelligence platform.
- **Internal use:** Powers our own sales pipeline (lead generation, enrichment, outreach tracking)
- **Future product:** Contractors get their own Growth Engine to find clients, manage pipeline, grow their business
- Integrations: Notion, Slack, Gmail, Google Sheets, Twilio, AI analysis
- Post-call AI analysis splits intel into personal vs business files
- **Revenue model:** Included in OpsMan subscription or standalone SaaS

### 4. Phone AI — Qualify (Live)
Voice receptionist for inbound leads.
- VAPI-powered (GPT-4o + custom personality)
- Qualifies leads, logs to CRM
- Handles after-hours and overflow calls
- **Revenue model:** Included in OpsMan subscription

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## Target Market

### Contractors (Demand Side)
- Small to medium construction companies (1-50 employees)
- Sydney metro initially, then NSW, then national
- Pain point: Finding reliable workers without paying agency markup
- Decision maker: Owner/operator or site supervisor
- Age range: 25-55, typically trades background with ABN

### Workers (Supply Side)
- Construction tradies (steelfixers, formworkers, carpenters, labourers, etc.)
- Backpackers seeking construction work
- International workers seeking consistent employment and potential sponsorship
- Pain point: Inconsistent work, labour hire takes a cut, no reputation building

### Worker Value Proposition (Deeper)
Not just "find a job" — it's "get noticed, get consistent work, get sponsored."
- Labour hire: you're a number, different site every day
- RateRight: build a profile, earn ratings, contractor keeps you for weeks/months, potentially sponsors your visa
- The story "I got sponsored through RateRight" is worth more than any ad

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## Competitive Landscape

| Competitor | Model | Our Advantage |
|-----------|-------|---------------|
| Recruitment agencies | 20-40% markup | $50 flat fee |
| hipages | $50-150 per lead | $50 per completed hire |
| Seek/Indeed | Job board listings | AI matching + voice UX |
| Labour hire companies | Ongoing margin | Workers keep their full rate |

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## Business Economics

- **Breakeven:** ~$100-150/month fixed costs. 2-3 hires/month covers it.
- **Burn rate:** ~$700/month (down from $6,461 after infrastructure optimization)
- **Team:** Michael (founder) + 8 AI agents. No human employees.
- **Funding:** Self-funded with family support. No external investors.

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## Go-to-Market Strategy

- **Organic first.** No paid ads until proven conversion and 50+ workers on platform.
- **Worker acquisition:** Backpacker hostels, TAFE, trade groups, Facebook communities
- **Contractor acquisition:** Growth Engine pipeline, Google Ads when ready (search intent: "hire steelfixer Sydney")
- **Content:** AI-drafted, Michael-approved before anything goes public

### Launch Priority Order
1. Get the site working perfectly ✅ (QA complete, all 16 bugs fixed)
2. Move from rivet.rateright.com.au → rateright.com.au
3. Payments working end-to-end
4. Marketing and growth

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## Legal Position

- **Sham contracting:** LOW RISK — construction tradies excluded from employee-like provisions
- **Labour hire licensing:** NO LICENCE NEEDED in any state (we don't pay workers, we match)
- **White Card verification:** NOT our responsibility — marketplace facilitator only
- **Trust model:** Ratings-based. Low scores deprioritized. 2 non-payment reports = suspended.

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*RateRight — The simplest way to hire construction workers in Australia.*