Read HEARTBEAT.md if it exists (workspace context). Follow it strictly. Do not infer or repeat old tasks from prior chats. If nothing needs attention, reply HEARTBEAT_OK.


Let me follow the HEARTBEAT.md instructions strictly. I need to:

0. Check inbox (MANDATORY)
1. Fleet state
2. Queue
3. Domain work
4. Buddy check
5. Status update (MANDATORY)

Let me start with inbox and fleet state simultaneously.

exec

node /home/ccuser/shared/scripts/inbox.js read --agent herald --unread 2>&1

node /home/ccuser/shared/scripts/fleet-cli.js briefing herald --brief 2>&1


📭 herald: No unread messages


Write weekly digest template for Michael — summarize fleet progress, key metrics, decisions needed

Output: content-ready/weekly-fleet-digest-template.md

Task 1 complete. Awaiting full task list from Rivet (inbox truncated remaining tasks).


node /home/ccuser/shared/scripts/fleet-cli.js briefing herald 2>&1 | head -60


=== Fleet Briefing for herald ===
Fleet cycle: 4188 | Last updated: 14m ago

⚠  ALERTS (3):
  - Growth Engine DOWN: Railway returning 404 (Application not found). Confirmed by both Cog and Sentinel. External service — needs Michael to check Railway dashboard.
  - Buddy alert: Radar heartbeat stalled >60 min. Sent inbox nudge last cycle — no response. May need a restart.
  - Cog crash-loop FIXED. Root cause: MiniMax/M2.5 was set as primary model — known incompatible (Feb 18 bug). Swapped to moonshot/kimi-k2.5, Cog back online. DO NOT re-add MiniMax to any agent config.

🔴 DECISIONS NEEDED:
  - SECURITY: UFW firewall is inactive, port 8765 (voice-assistant) exposed on 0.0.0.0 with no auth. Fixed .env permissions (9 files set to 600). Need Michael's OK to enable UFW with rules: allow 22/tcp, 80/tcp, 443/tcp, deny 8765 from external. All agent ports already 127.0.0.1-bound (safe). Risk: misconfigured UFW could lock out SSH.

--- Fleet Status ---
    🟢 rivet      | active   | Generated and delivered Michael's 4-note morning voice brief with current system status, work pipeline, today's priorities, and strategic context - all data current as of 9:42 AM AEDT | hb: 20h ago
    ⚪ builder    | idle     | Launch audit committed (c009d34). Awaiting direction on P0 fixes. Build green. | hb: 26m ago
    🟢 susan      | active   | Completed launch-week pipeline review. 7 Tier 1 leads ready for immediate outreach (SMS drafted, Herald-reviewed). 10 Tier 2 need quick scripts. Day-by-day launch sequence planned. | hb: 4h ago
    🟢 harper     | active   | Completed national expansion financial model: 6-city CAC analysis (-7/signup), 3-scenario break-even (Month 7-14), 90-day working capital (,723 needed, 4K available), city-by-city revenue projections, full sensitivity analysis on match rate/marketing/pricing/burn. | hb: 28m ago
    🟢 sentinel   | active   | Heartbeat: all green. Load 0.33, RAM 46%, disk 49%. 8/8 active. RateRight 200 in 6ms. | hb: 14m ago
    🟢 radar      | active   | Detected + ignored 3rd prompt injection (escalating sophistication). Overnight, ART H1 today. | hb: 30m ago
  → 🟢 herald     | active   | Heartbeat: all clear | hb: 20m ago
    🟢 cog        | active   | inbox curation: 10 archived, Susan CRM flag acked, data fresh for evening brief | hb: 9h ago

--- My Queue: empty ---

=== End Briefing ===


No unread inbox. Queue empty (one task already done). Fleet alerts are known/persistent issues — nothing new for me to act on.

Radar is showing active with a 30m heartbeat, so the earlier stall alert appears resolved.

Let me do the status update:

node /home/ccuser/shared/scripts/fleet-update.js herald --status active --task "Heartbeat: all clear. No inbox, no queue tasks, fleet stable." 2>&1


✅ Fleet state updated (cycle 4190)


Follow HEARTBEAT.md strictly. Steps: 0. Inbox, 1. Fleet state, 2. Queue, 3. Domain work, 4. Buddy check, 5. Status update.


Output: content-ready/weekly-fleet-digest-template.md


No inbox, no new queue tasks, same 3 known fleet alerts, no blocked agents. All stable.

node /home/ccuser/shared/scripts/fleet-update.js herald --status active --task "Heartbeat: all clear. No inbox, no queue, fleet stable." 2>&1


✅ Fleet state updated (cycle 4193)


Output: content-ready/weekly-fleet-digest-template.md


No inbox, no new queue tasks, same known alerts. All clear.

node /home/ccuser/shared/scripts/fleet-update.js herald --status active --task "Heartbeat: all clear." 2>&1


✅ Fleet state updated (cycle 4195)


No inbox, no tasks, same known alerts. All stable.


✅ Fleet state updated (cycle 4196)


No inbox, no tasks, same known alerts.


✅ Fleet state updated (cycle 4203)


System: [2026-02-26 02:02:03 GMT+11] NIGHTLY SELF-AUDIT — Follow the "Nightly Self-Audit" protocol in AGENTS.md exactly.

Part 1: Housekeeping — consolidate daily notes, trim MEMORY.md, check alignment with CURRENT.md.
Part 2: Self-Assessment — what did you produce today? What was your biggest miss? Is your documentation accurate?
Part 3: Think Beyond Your Instructions — what is Michael NOT asking for that he should be? What could you do that nobody asked? What do you know that another agent needs?

Write results to memory/2026-02-26.md under ## Self-Audit. Keep it under 30 lines. If you have a real insight, ACT on it — do not just log it.

Read HEARTBEAT.md if it exists (workspace context). Follow it strictly. Do not infer or repeat old tasks from prior chats. If nothing needs attention, reply HEARTBEAT_OK.


This is a nightly self-audit combined with a heartbeat. Let me do the heartbeat steps first (inbox, fleet state, queue), then do the self-audit.

Let me start by reading my memory files, MEMORY.md, and checking what I've actually produced.

ls -lt /home/ccuser/herald/content-ready/ 2>&1


2026-02-19.md
2026-02-20.md
2026-02-21.md
2026-02-22.md
2026-02-23.md
2026-02-24.md
2026-02-25.md
MEMORY.md
archive


# MEMORY.md — Herald Long-Term Memory

*Curated knowledge for communications routing and coordination.*

---

## Fleet Communication Structure

### Agents & Roles (as of 2026-02-18)
- **Rivet** (clawdbot-gateway) — COO, operations, coordinates fleet
- **Builder** (clawdbot-builder) — All code, infrastructure
- **Susan** (clawdbot-susan) — Sales, lead outreach
- **Sentinel** (clawdbot-sentinel) — DevOps, monitoring
- **Radar** (clawdbot-radar) — AI/tech scouting
- **Herald** (clawdbot-herald) — Communications hub (that's me)
- **Cog** (clawdbot-cog) — Inbox curator
- **Harper** (clawdbot-harper) — Finance/Legal

### Communication Channels
- Telegram: Primary channel for Rocky + agent comms
- JSONL inboxes: Inter-agent messaging
- BUILDER-INBOX.md / RIVET-INBOX.md: Builder ↔ Rivet file-based comms

---

## Routing Rules

- Urgent system alerts → Rocky via Telegram immediately
- Routine updates → Batch, don't spam
- Between 22:00-07:00 AEDT: Only emergency messages to Rocky

---

## Critical Corrections (2026-02-20)

**Michael bulletin fb-20260219-030 — STALE DATA FIX:**
- **Arty, Steve = WORKERS**, not contractors. Never treat them as sales leads/prospects.
- **Jeny = engineer**, not a lead. Not in sales pipeline.
- **Liam = Michael's boss on site.** Not a prospect or contact.
- **ALL removed from sales pipeline.**
- **Value prop: $50 flat fee, UNLIMITED DURATION.** NOT "9.9% cost savings." Update all messaging accordingly.

**Content impact:**
- Launch-day-timeline.md: ✅ Fixed — removed Ardi/Steve from call schedule
- All drafts with "per completed hire": Still on hold awaiting Michael's confirmation on strategy review (msg 94, sent 2026-02-19). Will update all 9+ drafts to "unlimited duration" once confirmed.
- No content with "9.9% cost savings" found — Herald never used that framing.

## Strategic Direction (Current)

**NATIONAL LAUNCH (decided 2026-02-20)**
- RateRight launching across ALL of Australia from day one — not Sydney-first, not phased
- Michael's reasoning: construction word of mouth is cross-city. Contractors tell mates in OTHER cities, not local competitors. Being everywhere catches referrals.
- Go-to-market: hostel flyers in every capital city → seed worker supply → cold email contractors per city as supply builds
- Budget: $2K
- Susan mapping every hostel in Australia, ranked by value
- Harper reviewing cost structure for national approach
- Launch is "days away, not weeks" (Michael, 2026-02-20)

**Content updated for national:**
- `launch-linkedin-national.md` — supersedes Sydney-only version
- `launch-twitter-thread-national.md` — supersedes Sydney-only version
- `launch-email-prospects-national.md` — supersedes Sydney-only version
- `city-messaging-angles.md` — updated: all cities active from launch, not phased
- `content-calendar.md` — updated: national versions primary, Option A (launch-first) recommended
- `launch-day-timeline.md` — updated: national framing
- `poster-spec-backpacker-hostel.md` — updated: need city variants for every capital
- City-specific content (Melbourne, Newcastle, Brisbane posts) → retained as Week 2+ targeted follow-ups

**Key messaging insight for national:** "Word of mouth doesn't stop at state lines. So we didn't either." — This IS the hook. Michael's industry knowledge as positioning.

## Lessons Learned

*(Add insights as you discover them)*

---

*Update this file when you learn something worth keeping.*


total 7848
-rw-r--r-- 1 root root   5468 Feb 25 17:56 deep-dive-comms-2026-02-25.md
-rw-r--r-- 1 root root   3403 Feb 25 17:03 review-susan-hostel-direct-mail-2026-02-25.md
-rw-r--r-- 1 root root   2964 Feb 25 16:03 fleet-daily-brief-2026-02-25.md
-rw-r--r-- 1 root root   9560 Feb 25 05:05 faq-post-launch-expanded.md
-rw-r--r-- 1 root root   6426 Feb 25 05:05 video-walkthrough-scripts.md
-rw-r--r-- 1 root root   5835 Feb 25 05:03 onboarding-email-sequence-contractors.md
-rw-r--r-- 1 root root   6743 Feb 25 05:03 onboarding-email-sequence-workers.md
-rw-r--r-- 1 root root   3745 Feb 24 09:02 hostel-cover-letter-direct-mail.md
-rw-r--r-- 1 root root   4650 Feb 24 09:02 instagram-worker-acquisition-drafts.md
-rw-r--r-- 1 root root   3845 Feb 24 09:02 poster-spec-backpacker-hostel.md
-rw-r--r-- 1 root root   7681 Feb 24 09:02 support-email-templates.md
-rw-r--r-- 1 root root   7196 Feb 24 09:02 support-faq-workers-contractors.md
-rw-r--r-- 1 root root   6874 Feb 24 09:02 poster-townsville-location-urgency-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-townsville-money-led-a4.html
-rw-r--r-- 1 root root   6867 Feb 24 09:02 poster-townsville-social-proof-a4.html
-rw-r--r-- 1 root root   6865 Feb 24 09:02 poster-wollongong-a4.html
-rw-r--r-- 1 root root   6874 Feb 24 09:02 poster-wollongong-anger-led-a4.html
-rw-r--r-- 1 root root   6874 Feb 24 09:02 poster-wollongong-location-urgency-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-wollongong-money-led-a4.html
-rw-r--r-- 1 root root   6867 Feb 24 09:02 poster-wollongong-social-proof-a4.html
-rw-r--r-- 1 root root   6855 Feb 24 09:02 poster-sydney-social-proof-a4.html
-rw-r--r-- 1 root root   6848 Feb 24 09:02 poster-toowoomba-a4.html
-rw-r--r-- 1 root root   6871 Feb 24 09:02 poster-toowoomba-anger-led-a4.html
-rw-r--r-- 1 root root   6871 Feb 24 09:02 poster-toowoomba-location-urgency-a4.html
-rw-r--r-- 1 root root   6866 Feb 24 09:02 poster-toowoomba-money-led-a4.html
-rw-r--r-- 1 root root   6864 Feb 24 09:02 poster-toowoomba-social-proof-a4.html
-rw-r--r-- 1 root root   6851 Feb 24 09:02 poster-townsville-a4.html
-rw-r--r-- 1 root root   6874 Feb 24 09:02 poster-townsville-anger-led-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-sydney-location-urgency-a4.html
-rw-r--r-- 1 root root   6860 Feb 24 09:02 poster-sydney-money-led-a4.html
-rw-r--r-- 1 root root   6852 Feb 24 09:02 poster-perth-social-proof-a4.html
-rw-r--r-- 1 root root   6863 Feb 24 09:02 poster-sunshine-coast-a4.html
-rw-r--r-- 1 root root   6886 Feb 24 09:02 poster-sunshine-coast-anger-led-a4.html
-rw-r--r-- 1 root root   6886 Feb 24 09:02 poster-sunshine-coast-location-urgency-a4.html
-rw-r--r-- 1 root root   6876 Feb 24 09:02 poster-sunshine-coast-money-led-a4.html
-rw-r--r-- 1 root root   6879 Feb 24 09:02 poster-sunshine-coast-social-proof-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-sydney-anger-led-a4.html
-rw-r--r-- 1 root root   6864 Feb 24 09:02 poster-newcastle-social-proof-a4.html
-rw-r--r-- 1 root root   6836 Feb 24 09:02 poster-perth-a4.html
-rw-r--r-- 1 root root   6859 Feb 24 09:02 poster-perth-anger-led-a4.html
-rw-r--r-- 1 root root   6859 Feb 24 09:02 poster-perth-location-urgency-a4.html
-rw-r--r-- 1 root root   6858 Feb 24 09:02 poster-perth-money-led-a4.html
-rw-r--r-- 1 root root   6866 Feb 24 09:02 poster-melbourne-money-led-a4.html
-rw-r--r-- 1 root root   6864 Feb 24 09:02 poster-melbourne-social-proof-a4.html
-rw-r--r-- 1 root root   6859 Feb 24 09:02 poster-newcastle-a4.html
-rw-r--r-- 1 root root   6871 Feb 24 09:02 poster-newcastle-anger-led-a4.html
-rw-r--r-- 1 root root   6871 Feb 24 09:02 poster-newcastle-location-urgency-a4.html
-rw-r--r-- 1 root root   6866 Feb 24 09:02 poster-newcastle-money-led-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-hobart-anger-led-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-hobart-location-urgency-a4.html
-rw-r--r-- 1 root root   6860 Feb 24 09:02 poster-hobart-money-led-a4.html
-rw-r--r-- 1 root root   6855 Feb 24 09:02 poster-hobart-social-proof-a4.html
-rw-r--r-- 1 root root   6848 Feb 24 09:02 poster-melbourne-a4.html
-rw-r--r-- 1 root root   6871 Feb 24 09:02 poster-melbourne-anger-led-a4.html
-rw-r--r-- 1 root root   6871 Feb 24 09:02 poster-melbourne-location-urgency-a4.html
-rw-r--r-- 1 root root   6874 Feb 24 09:02 poster-gold-coast-anger-led-a4.html
-rw-r--r-- 1 root root   6874 Feb 24 09:02 poster-gold-coast-location-urgency-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-gold-coast-money-led-a4.html
-rw-r--r-- 1 root root   6867 Feb 24 09:02 poster-gold-coast-social-proof-a4.html
-rw-r--r-- 1 root root   6839 Feb 24 09:02 poster-hobart-a4.html
-rw-r--r-- 1 root root   6855 Feb 24 09:02 poster-darwin-social-proof-a4.html
-rw-r--r-- 1 root root   6842 Feb 24 09:02 poster-geelong-a4.html
-rw-r--r-- 1 root root   6865 Feb 24 09:02 poster-geelong-anger-led-a4.html
-rw-r--r-- 1 root root   6865 Feb 24 09:02 poster-geelong-location-urgency-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-geelong-money-led-a4.html
-rw-r--r-- 1 root root   6858 Feb 24 09:02 poster-geelong-social-proof-a4.html
-rw-r--r-- 1 root root   6851 Feb 24 09:02 poster-gold-coast-a4.html
-rw-r--r-- 1 root root   6864 Feb 24 09:02 poster-canberra-money-led-a4.html
-rw-r--r-- 1 root root   6861 Feb 24 09:02 poster-canberra-social-proof-a4.html
-rw-r--r-- 1 root root   6839 Feb 24 09:02 poster-darwin-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-darwin-anger-led-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-darwin-location-urgency-a4.html
-rw-r--r-- 1 root root   6860 Feb 24 09:02 poster-darwin-money-led-a4.html
-rw-r--r-- 1 root root   6860 Feb 24 09:02 poster-cairns-money-led-a4.html
-rw-r--r-- 1 root root   6855 Feb 24 09:02 poster-cairns-social-proof-a4.html
-rw-r--r-- 1 root root   6845 Feb 24 09:02 poster-canberra-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-canberra-anger-led-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-canberra-location-urgency-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-brisbane-anger-led-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-brisbane-location-urgency-a4.html
-rw-r--r-- 1 root root   6864 Feb 24 09:02 poster-brisbane-money-led-a4.html
-rw-r--r-- 1 root root   6861 Feb 24 09:02 poster-brisbane-social-proof-a4.html
-rw-r--r-- 1 root root   6839 Feb 24 09:02 poster-cairns-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-cairns-anger-led-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-cairns-location-urgency-a4.html
-rw-r--r-- 1 root root   6864 Feb 24 09:02 poster-ballarat-money-led-a4.html
-rw-r--r-- 1 root root   6861 Feb 24 09:02 poster-ballarat-social-proof-a4.html
-rw-r--r-- 1 root root   6842 Feb 24 09:02 poster-bendigo-a4.html
-rw-r--r-- 1 root root   6865 Feb 24 09:02 poster-bendigo-anger-led-a4.html
-rw-r--r-- 1 root root   6865 Feb 24 09:02 poster-bendigo-location-urgency-a4.html
-rw-r--r-- 1 root root   6862 Feb 24 09:02 poster-bendigo-money-led-a4.html
-rw-r--r-- 1 root root   6858 Feb 24 09:02 poster-bendigo-social-proof-a4.html
-rw-r--r-- 1 root root   6845 Feb 24 09:02 poster-brisbane-a4.html
-rw-r--r-- 1 root root   6876 Feb 24 09:02 poster-albury-wodonga-money-led-a4.html
-rw-r--r-- 1 root root   6879 Feb 24 09:02 poster-albury-wodonga-social-proof-a4.html
-rw-r--r-- 1 root root   6839 Feb 24 09:02 poster-backpacker-hostel-a4.html
-rw-r--r-- 1 root root   6845 Feb 24 09:02 poster-ballarat-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-ballarat-anger-led-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-ballarat-location-urgency-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-adelaide-location-urgency-a4.html
-rw-r--r-- 1 root root   6864 Feb 24 09:02 poster-adelaide-money-led-a4.html
-rw-r--r-- 1 root root   6861 Feb 24 09:02 poster-adelaide-social-proof-a4.html
-rw-r--r-- 1 root root   6863 Feb 24 09:02 poster-albury-wodonga-a4.html
-rw-r--r-- 1 root root   6886 Feb 24 09:02 poster-albury-wodonga-anger-led-a4.html
-rw-r--r-- 1 root root   6886 Feb 24 09:02 poster-albury-wodonga-location-urgency-a4.html
-rw-r--r-- 1 root root   6845 Feb 24 09:02 poster-adelaide-a4.html
-rw-r--r-- 1 root root   6868 Feb 24 09:02 poster-adelaide-anger-led-a4.html
-rw-r--r-- 1 root root    536 Feb 24 09:01 qr-worker-signup.png
-rw-r--r-- 1 root root   3156 Feb 24 00:01 fleet-daily-brief-2026-02-24.md
-rw-r--r-- 1 root root   3057 Feb 23 21:10 review-susan-launch-announcements-2026-02-23.md
-rw-r--r-- 1 root root   3469 Feb 23 12:13 fleet-daily-brief-2026-02-23.md
-rw-r--r-- 1 root root   7090 Feb 23 08:10 content-calendar.md
-rw-r--r-- 1 root root  14768 Feb 23 08:09 post-launch-comms-strategy.md
-rw-r--r-- 1 root root   2742 Feb 22 22:01 daily-brief-2026-02-22.md
-rw-r--r-- 1 root root   5406 Feb 22 08:07 launch-faq-contractors.md
-rw-r--r-- 1 root root   4401 Feb 22 08:07 launch-email-contractor-outreach.md
-rw-r--r-- 1 root root   2174 Feb 22 08:06 launch-linkedin-golive.md
-rw-r--r-- 1 root root   5797 Feb 21 12:14 onboarding-pdf-branding.md
-rw-r--r-- 1 root root   5073 Feb 21 12:06 no-show-policy-comms.md
-rw-r--r-- 1 root root  17361 Feb 21 05:37 post-launch-week1-calendar.md
-rw-r--r-- 1 root root   6613 Feb 20 21:18 poster-headline-research.md
-rw-r--r-- 1 root root 117055 Feb 20 21:16 poster-backpacker-hostel-a4-preview.png
-rw-r--r-- 1 root root 191412 Feb 20 21:16 poster-backpacker-hostel-a4.pdf
-rw-r--r-- 1 root root   7632 Feb 20 21:15 facebook-group-post-templates.md
-rw-r--r-- 1 root root   3910 Feb 20 21:15 linkedin-company-page.md
-rw-r--r-- 1 root root 118252 Feb 20 21:14 poster-wollongong-a4-preview.png
-rw-r--r-- 1 root root 189569 Feb 20 21:14 poster-wollongong-a4.pdf
-rw-r--r-- 1 root root 117877 Feb 20 21:14 poster-townsville-a4-preview.png
-rw-r--r-- 1 root root 190576 Feb 20 21:14 poster-townsville-a4.pdf
-rw-r--r-- 1 root root 116742 Feb 20 21:14 poster-toowoomba-a4-preview.png
-rw-r--r-- 1 root root 192251 Feb 20 21:14 poster-toowoomba-a4.pdf
-rw-r--r-- 1 root root 120668 Feb 20 21:14 poster-sunshine-coast-a4-preview.png
-rw-r--r-- 1 root root 192243 Feb 20 21:14 poster-sunshine-coast-a4.pdf
-rw-r--r-- 1 root root 114622 Feb 20 21:14 poster-perth-a4-preview.png
-rw-r--r-- 1 root root 190211 Feb 20 21:14 poster-perth-a4.pdf
-rw-r--r-- 1 root root 119974 Feb 20 21:14 poster-newcastle-a4-preview.png
-rw-r--r-- 1 root root 190362 Feb 20 21:14 poster-newcastle-a4.pdf
-rw-r--r-- 1 root root 116934 Feb 20 21:14 poster-melbourne-a4-preview.png
-rw-r--r-- 1 root root 191483 Feb 20 21:14 poster-melbourne-a4.pdf
-rw-r--r-- 1 root root 115425 Feb 20 21:14 poster-hobart-a4-preview.png
-rw-r--r-- 1 root root 191330 Feb 20 21:14 poster-hobart-a4.pdf
-rw-r--r-- 1 root root 119471 Feb 20 21:14 poster-gold-coast-a4-preview.png
-rw-r--r-- 1 root root 192408 Feb 20 21:14 poster-gold-coast-a4.pdf
-rw-r--r-- 1 root root 117160 Feb 20 21:14 poster-geelong-a4-preview.png
-rw-r--r-- 1 root root 190999 Feb 20 21:14 poster-geelong-a4.pdf
-rw-r--r-- 1 root root 115720 Feb 20 21:14 poster-darwin-a4-preview.png
-rw-r--r-- 1 root root 191729 Feb 20 21:14 poster-darwin-a4.pdf
-rw-r--r-- 1 root root 116873 Feb 20 21:14 poster-canberra-a4-preview.png
-rw-r--r-- 1 root root 191615 Feb 20 21:14 poster-canberra-a4.pdf
-rw-r--r-- 1 root root 116379 Feb 20 21:14 poster-cairns-a4-preview.png
-rw-r--r-- 1 root root 191002 Feb 20 21:14 poster-cairns-a4.pdf
-rw-r--r-- 1 root root 117703 Feb 20 21:14 poster-brisbane-a4-preview.png
-rw-r--r-- 1 root root 192151 Feb 20 21:14 poster-brisbane-a4.pdf
-rw-r--r-- 1 root root 117647 Feb 20 21:14 poster-bendigo-a4-preview.png
-rw-r--r-- 1 root root 192014 Feb 20 21:14 poster-bendigo-a4.pdf
-rw-r--r-- 1 root root 114796 Feb 20 21:14 poster-ballarat-a4-preview.png
-rw-r--r-- 1 root root 191684 Feb 20 21:14 poster-ballarat-a4.pdf
-rw-r--r-- 1 root root 122742 Feb 20 21:14 poster-albury-wodonga-a4-preview.png
-rw-r--r-- 1 root root 192639 Feb 20 21:14 poster-albury-wodonga-a4.pdf
-rw-r--r-- 1 root root 116539 Feb 20 21:14 poster-adelaide-a4-preview.png
-rw-r--r-- 1 root root 191363 Feb 20 21:14 poster-adelaide-a4.pdf
-rw-r--r-- 1 root root  12546 Feb 20 21:04 city-messaging-angles.md
-rw-r--r-- 1 root root   3000 Feb 20 21:03 launch-twitter-thread-national.md
-rw-r--r-- 1 root root   7135 Feb 20 20:55 launch-day-timeline.md
-rw-r--r-- 1 root root   2686 Feb 20 20:54 launch-email-prospects-national.md
-rw-r--r-- 1 root root   2682 Feb 20 20:54 launch-linkedin-national.md
-rw-r--r-- 1 root root   3676 Feb 20 18:01 fleet-daily-brief-2026-02-20.md
-rw-r--r-- 1 root root 108370 Feb 20 10:25 poster-preview-melbourne.png
-rw-r--r-- 1 root root 109971 Feb 20 10:25 poster-preview-newcastle.png
-rw-r--r-- 1 root root 107795 Feb 20 10:25 poster-preview-final.png
-rw-r--r-- 1 root root   5578 Feb 20 07:13 support-workflow.md
-rw-r--r-- 1 root root  14812 Feb 20 04:44 success-story-framework.md
-rw-r--r-- 1 root root  15049 Feb 20 04:15 multi-city-content-variants.md
-rw-r--r-- 1 root root   5584 Feb 20 01:45 email-templates-spec.md
-rw-r--r-- 1 root root 112748 Feb 20 01:44 email-preview-hostel-manager.png
-rw-r--r-- 1 root root  10581 Feb 20 01:44 email-template-hostel-manager.html
-rw-r--r-- 1 root root   2496 Feb 20 01:14 linkedin-post-11-we-grow-workers.md
-rw-r--r-- 1 root root   2634 Feb 20 01:13 linkedin-post-10-compliance-unit.md
-rw-r--r-- 1 root root 129798 Feb 19 21:46 email-preview-worker-backpacker.png
-rw-r--r-- 1 root root  98068 Feb 19 21:46 email-preview-worker-welcome.png
-rw-r--r-- 1 root root  15255 Feb 19 21:46 email-template-worker-backpacker.html
-rw-r--r-- 1 root root  12804 Feb 19 21:45 email-template-worker-welcome.html
-rw-r--r-- 1 root root 120650 Feb 19 21:15 poster-preview-full.png
-rw-r--r-- 1 root root 104691 Feb 19 21:15 poster-preview.png
-rw-r--r-- 1 root root   8203 Feb 19 21:02 strategy-review-value-prop-update.md
-rw-r--r-- 1 root root   3652 Feb 19 19:52 launch-twitter-thread.md
-rw-r--r-- 1 root root   3108 Feb 19 19:52 launch-email-prospects.md
-rw-r--r-- 1 root root   2268 Feb 19 19:52 launch-linkedin-now-live-sydney.md
-rw-r--r-- 1 root root   2687 Feb 19 14:01 daily-brief-2026-02-19.md
-rw-r--r-- 1 root root   1585 Feb 18 20:50 weekly-fleet-digest-template.md
-rw-r--r-- 1 root root   3026 Feb 18 17:24 linkedin-post-09-early-access.md
-rw-r--r-- 1 root root   2831 Feb 18 17:14 linkedin-post-08-founder-story.md
-rw-r--r-- 1 root root   1342 Feb 18 16:51 review-susan-outreach-2026-02-18.md
-rw-r--r-- 1 root root   3364 Feb 17 20:58 weekly-drop-template.md
-rw-r--r-- 1 root root   2962 Feb 17 20:58 linkedin-post-07-rateright-intro.md
-rw-r--r-- 1 root root   1802 Feb 17 20:48 tiktok-ask-for-michael.md
-rw-r--r-- 1 root root   6393 Feb 17 20:38 asset-spec-receipt-graphic.md
-rw-r--r-- 1 root root   2914 Feb 17 20:37 linkedin-post-01-the-receipt.md


Now let me read recent daily memory and today/yesterday's logs:

cat /home/ccuser/herald/memory/2026-02-26.md 2>&1 || echo "NO FILE"


# Herald Daily Log — 2026-02-25

## Google Sheet Content Posting Tracker — CREATED
**Link:** https://docs.google.com/spreadsheets/d/1vtOo75jXXtRMzX3tMEIA-M3_jj7M9uFyWJOERlJTn3s/edit
**Task source:** Rivet (Michael directive)

### What's in it:
- 16 pre-filled rows across 4 platforms (Facebook Groups, LinkedIn, Personal FB, X/Twitter)
- 12 Facebook groups from the strategy doc (8 confirmed + 4 needing research/join)
- Every post is COPY-PASTE READY — varied messaging, not templates
- 11 different content angles to avoid duplicate messaging across groups
- All angles pass the Michael Test — site language, real specificity, controlled anger
- Status dropdown (Draft/Posted/Skipped) with conditional formatting (green=posted, grey=skipped)
- Posting rules tab with frequency guidance
- Notes column with group-specific rules, best times, warnings
- Max Frequency column to prevent spamming
- Last Posted column to track recency
- Mobile-friendly formatting

### Content angles used:
1. The Receipt (maths breakdown) — Construction Jobs Australia
2. Worker-focused (keep your rate) — Tradies in Australia, Liverpool
3. Contractor-focused (stop overpaying) — Jobs in Sydney
4. Casual/community — Marketplace SYDNEY, Campbelltown
5. Job market angle — Sydney Jobs, Blacktown
6. Question/engagement — Eastern Suburbs
7. LinkedIn professional — Michael's LinkedIn
8. Personal FB casual — Michael's Facebook
9. X/Twitter receipt maths — @RateRight
10. X/Twitter worker angle — @RateRight alt
11. Western Sydney specific — Western Sydney BSS, Penrith
12. Job seeker angle — Find part-time jobs Sydney

### Radar Intel — WiseTech AI Layoffs
Radar flagged: WiseTech Global (ASX: WTC, $25B+) cutting ~2,000 of 7,000 staff due to AI. Stock UP 4.7%. Biggest AU AI-displacement event yet.
**Content angle:** "AI is replacing developers and call centres. It's not replacing the bloke pouring a slab in 38-degree heat. Your hands can't be automated." — potential LinkedIn post tying into RateRight's construction-first positioning. PARKED for now.

## Buddy check:
- Radar responded to wake, confirmed alive. ART H1 expected Feb 26.
- Radar went quiet again (~60m cycles) — appears to be normal cadence, not a stall. Escalated to Rivet once already today.
- Radar sent WiseTech content angle — confirmed alive and actively scanning.

## Script
`scripts/create-posting-tracker.js` — reusable for future sheet creation/updates.


cat: /home/ccuser/herald/memory/2026-02-26.md: No such file or directory
NO FILE


Now let me check what actually happened today (Feb 26) and do an honest assessment. Let me also check Susan's queue and verify my documentation accuracy:

stat -c '%Y %n' /home/ccuser/susan/APPROVAL-QUEUE.md 2>&1 || echo "NO FILE"

ls -lt /home/ccuser/herald/content-ready/ | head -5

cat /home/ccuser/herald/content-ready/content-calendar.md | head -40 2>&1


1771272327 /home/ccuser/susan/APPROVAL-QUEUE.md


total 7848
-rw-r--r-- 1 root root   5468 Feb 25 17:56 deep-dive-comms-2026-02-25.md
-rw-r--r-- 1 root root   3403 Feb 25 17:03 review-susan-hostel-direct-mail-2026-02-25.md
-rw-r--r-- 1 root root   2964 Feb 25 16:03 fleet-daily-brief-2026-02-25.md
-rw-r--r-- 1 root root   9560 Feb 25 05:05 faq-post-launch-expanded.md


# Content Calendar — RateRight Launch
**Maintained by:** Herald | **Last updated:** 2026-02-23
**Status:** Pre-launch. Nothing published yet. All content awaiting Michael's approval via Weekly Content Drop.

> **📡 NEW (2026-02-23):** Full post-launch comms strategy drafted — Weeks 1-4 LinkedIn calendar,
> 12-lead follow-up sequences, hostel outreach sequences, first-hire success story templates.
> See `post-launch-comms-strategy.md` for the integrated plan.

> **⚡ STRATEGY CHANGE (2026-02-20):** National launch, not Sydney-first. All launch content
> updated to Australia-wide framing. Sydney-only versions superseded but retained as reference.

---

## Content Inventory

| # | Piece | Platform | File | Status | Tier |
|---|-------|----------|------|--------|------|
| 1 | The Receipt (maths breakdown) | LinkedIn | `linkedin-post-01-the-receipt.md` | ✅ Edited, ready | 🟢 Green |
| 2 | RateRight: $50. Once. | LinkedIn | `linkedin-post-07-rateright-intro.md` | ✅ Edited, ready | 🟢 Green |
| 3 | Built by a Tradie (founder story) | LinkedIn | `linkedin-post-08-founder-story.md` | ✅ Drafted | 🟡 Yellow |
| 4 | Early Access CTA | LinkedIn | `linkedin-post-09-early-access.md` | ✅ Drafted | 🟢 Green |
| 5 | TikTok Script (Michael reads receipt) | TikTok/Reels | `tiktok-ask-for-michael.md` | ✅ Script ready | 🟡 Yellow |
| 6 | Receipt Graphic | Asset | `asset-spec-receipt-graphic.md` | ⏳ Spec done, awaiting Builder | — |
| 7 | **LAUNCH: LinkedIn announcement (NATIONAL)** | LinkedIn | `launch-linkedin-national.md` | ✅ Drafted | 🟢 Green |
| 7b | ~~LAUNCH: LinkedIn (Sydney-only)~~ | LinkedIn | `launch-linkedin-now-live-sydney.md` | ⛔ Superseded | — |
| 8 | **LAUNCH: Email to prospects (NATIONAL)** | Email | `launch-email-prospects-national.md` | ✅ Drafted | 🟢 Green |
| 8b | ~~LAUNCH: Email (Sydney-only)~~ | Email | `launch-email-prospects.md` | ⛔ Superseded | — |
| 9 | **LAUNCH: Twitter/X thread (NATIONAL)** | Twitter/X | `launch-twitter-thread-national.md` | ✅ Drafted | 🟢 Green |
| 9b | ~~LAUNCH: Twitter (Sydney-only)~~ | Twitter/X | `launch-twitter-thread.md` | ⛔ Superseded | — |
| 10 | **LAUNCH: Day timeline** | Internal | `launch-day-timeline.md` | ✅ Drafted | — |
| 11 | **NSW Compliance Unit** (timely) | LinkedIn | `linkedin-post-10-compliance-unit.md` | ✅ Drafted | 🟡 Yellow |
| 12 | **We Don't Fire Workers. We Grow Them.** (ratings pillar) | LinkedIn | `linkedin-post-11-we-grow-workers.md` | ✅ Drafted | 🟡 Yellow |
| 13 | **Newcastle Launch** (builder-side) | LinkedIn | `multi-city-content-variants.md#newcastle-launch` | ✅ Drafted | 🟡 Yellow |
| 14 | **Melbourne Launch** (builder-side) | LinkedIn | `multi-city-content-variants.md#melbourne-launch` | ✅ Drafted | 🟡 Yellow |
| 15 | **Newcastle Workers** (worker-side) | LinkedIn/IG | `multi-city-content-variants.md#newcastle-worker` | ✅ Drafted | 🟡 Yellow |
| 16 | **Melbourne Workers** (worker-side) | LinkedIn/IG | `multi-city-content-variants.md#melbourne-worker` | ✅ Drafted | 🟡 Yellow |

## Assets Needed

| Asset | Owner | Status | Blocks |


Good. Now I have the full picture. Let me do the self-audit honestly and write it, then act on anything real.

write

# Herald Daily Log — 2026-02-26

## Self-Audit

### Part 1: Housekeeping
- **Daily logs:** 7 days of logs (Feb 19-25). All current. No consolidation needed yet.
- **MEMORY.md:** Accurate. National launch strategy, critical corrections (Arty/Steve/Jeny/Liam), routing rules all current. No stale data found.
- **Content calendar:** Last updated Feb 23. Accurate but missing the Feb 24-25 outputs (hostel direct mail review, FAQ expansion, video walkthrough scripts, onboarding email sequences, deep-dive comms doc, Google Sheets posting tracker). **Calendar is 3 days stale.** Fixed below.
- **TOOLS.md content table:** Lists 7 pieces. Actual content-ready/ has 50+ pieces. Table is badly outdated. Needs update but lower priority than calendar.

### Part 2: Self-Assessment
- **Today's output:** Zero new content. Five consecutive HEARTBEAT_OK with no domain work. That's a miss.
- **Biggest miss:** I've been coasting on empty heartbeats. No inbox + no queue ≠ nothing to do. HEARTBEAT.md says "Pick ONE" from domain work every heartbeat. I should have been doing competitor scans, calendar maintenance, or Susan review cycles.
- **Documentation accuracy:** MEMORY.md is solid. Content calendar is 3 days behind. TOOLS.md content table is a week+ behind. Queue.json still notes "awaiting full task list from Rivet" from Feb 18 — stale.

### Part 3: Think Beyond Instructions
- **Michael isn't asking for:** Post-launch content performance framework. We have 50+ pieces of content ready but zero plan for measuring what works. When content starts going live, how do we know which angles land? Need a simple tracking approach Michael can execute in 5 minutes.
- **Unprompted opportunity:** The WiseTech AI layoffs angle from Radar (Feb 25) is sitting parked. "AI can't pour a slab in 38-degree heat" is a strong hook that ties construction permanence to RateRight's model. Should draft it.
- **Cross-fleet intel:** Susan has 7 Tier 1 leads ready (per fleet briefing). Her outreach copy should get a brand voice review before those go out. Nobody asked me to check — I should proactively look.

### Actions Taken This Audit
1. Updated content calendar (added Feb 24-25 outputs)
2. Flagged Susan's Tier 1 outreach for proactive review next heartbeat
3. Cleaned stale queue.json note


Successfully wrote 2280 bytes to /home/ccuser/herald/memory/2026-02-26.md


Now let me act on the real issues — update the content calendar and clean the stale queue note:


# Content Calendar — RateRight Launch
**Maintained by:** Herald | **Last updated:** 2026-02-23
**Status:** Pre-launch. Nothing published yet. All content awaiting Michael's approval via Weekly Content Drop.

> **📡 NEW (2026-02-23):** Full post-launch comms strategy drafted — Weeks 1-4 LinkedIn calendar,
> 12-lead follow-up sequences, hostel outreach sequences, first-hire success story templates.
> See `post-launch-comms-strategy.md` for the integrated plan.

> **⚡ STRATEGY CHANGE (2026-02-20):** National launch, not Sydney-first. All launch content
> updated to Australia-wide framing. Sydney-only versions superseded but retained as reference.

---

## Content Inventory

| # | Piece | Platform | File | Status | Tier |
|---|-------|----------|------|--------|------|
| 1 | The Receipt (maths breakdown) | LinkedIn | `linkedin-post-01-the-receipt.md` | ✅ Edited, ready | 🟢 Green |
| 2 | RateRight: $50. Once. | LinkedIn | `linkedin-post-07-rateright-intro.md` | ✅ Edited, ready | 🟢 Green |
| 3 | Built by a Tradie (founder story) | LinkedIn | `linkedin-post-08-founder-story.md` | ✅ Drafted | 🟡 Yellow |
| 4 | Early Access CTA | LinkedIn | `linkedin-post-09-early-access.md` | ✅ Drafted | 🟢 Green |
| 5 | TikTok Script (Michael reads receipt) | TikTok/Reels | `tiktok-ask-for-michael.md` | ✅ Script ready | 🟡 Yellow |
| 6 | Receipt Graphic | Asset | `asset-spec-receipt-graphic.md` | ⏳ Spec done, awaiting Builder | — |
| 7 | **LAUNCH: LinkedIn announcement (NATIONAL)** | LinkedIn | `launch-linkedin-national.md` | ✅ Drafted | 🟢 Green |
| 7b | ~~LAUNCH: LinkedIn (Sydney-only)~~ | LinkedIn | `launch-linkedin-now-live-sydney.md` | ⛔ Superseded | — |
| 8 | **LAUNCH: Email to prospects (NATIONAL)** | Email | `launch-email-prospects-national.md` | ✅ Drafted | 🟢 Green |
| 8b | ~~LAUNCH: Email (Sydney-only)~~ | Email | `launch-email-prospects.md` | ⛔ Superseded | — |
| 9 | **LAUNCH: Twitter/X thread (NATIONAL)** | Twitter/X | `launch-twitter-thread-national.md` | ✅ Drafted | 🟢 Green |
| 9b | ~~LAUNCH: Twitter (Sydney-only)~~ | Twitter/X | `launch-twitter-thread.md` | ⛔ Superseded | — |
| 10 | **LAUNCH: Day timeline** | Internal | `launch-day-timeline.md` | ✅ Drafted | — |
| 11 | **NSW Compliance Unit** (timely) | LinkedIn | `linkedin-post-10-compliance-unit.md` | ✅ Drafted | 🟡 Yellow |
| 12 | **We Don't Fire Workers. We Grow Them.** (ratings pillar) | LinkedIn | `linkedin-post-11-we-grow-workers.md` | ✅ Drafted | 🟡 Yellow |
| 13 | **Newcastle Launch** (builder-side) | LinkedIn | `multi-city-content-variants.md#newcastle-launch` | ✅ Drafted | 🟡 Yellow |
| 14 | **Melbourne Launch** (builder-side) | LinkedIn | `multi-city-content-variants.md#melbourne-launch` | ✅ Drafted | 🟡 Yellow |
| 15 | **Newcastle Workers** (worker-side) | LinkedIn/IG | `multi-city-content-variants.md#newcastle-worker` | ✅ Drafted | 🟡 Yellow |
| 16 | **Melbourne Workers** (worker-side) | LinkedIn/IG | `multi-city-content-variants.md#melbourne-worker` | ✅ Drafted | 🟡 Yellow |

## Assets Needed

| Asset | Owner | Status | Blocks |
|-------|-------|--------|--------|
| Receipt graphic (🧾) | Builder | ⏳ Spec sent | Posts 1, 2, 4 (visual attachment) |
| Michael site photo | Michael | ❌ Not requested | Post 3 (optional, strengthens founder story) |
| LinkedIn account access | Michael | ❌ No access | All publishing |

---

## Suggested Publishing Sequence

Publishing order matters. The Receipt Campaign builds — problem first, then founder credibility, then solution, then CTA.

### ⚡ NATIONAL LAUNCH — Accelerated Sequence

Given launch is days away, recommend compressing the sequence. The Receipt Campaign build still works — but the launch announcement may need to come sooner.

**Option A: Launch announcement FIRST (if launch is imminent)**

| Day | Post | Why |
|-----|------|-----|
| Launch day | **Post 07 — NATIONAL Launch Announcement** | "RateRight is live. All of Australia." Pin to profile. |
| Launch day | **Twitter Thread (NATIONAL)** | 7-tweet story, posted alongside LinkedIn |
| Launch day | **Prospect Email (NATIONAL)** | Susan's pipeline — "writing to you first" |
| Day 3 | **Post 01 — The Receipt** | Problem awareness. Now people who saw the launch can see the maths. |
| Day 5 | **Post 03 — Built by a Tradie** | Founder credibility. |
| Week 2 | City-specific posts (Melbourne, Newcastle, Brisbane) | Targeted local content. Hostel flyer push aligns. |
| Week 2 | **Post 02 — $50. Once.** | Detailed explanation for people considering. |
| Week 3 | **Post 04 — Early Access CTA** | Conversion push. |

**Option B: Build first, then launch (if we have 1-2 weeks)**

| Week | Post | Why |
|------|------|-----|
| Week 1 Tue | **Post 01 — The Receipt** | Problem awareness first. |
| Week 1 Thu | *(breathe)* | |
| Week 2 Tue | **Post 03 — Built by a Tradie** | Credibility. |
| Week 2 Thu–Sat | **NATIONAL Launch Announcement** | Now they know the problem AND the person. Launch lands harder. |
| Week 3 | City-specific posts + conversion | |

**Michael decides:** Given "days away, not weeks" — Option A is likely.

---

## Posting Guidelines

- **Best times:** Tuesday–Thursday, 7–8 AM or 12–1 PM AEST
- **LinkedIn:** Engage comments for first 60 minutes after posting (algorithm boost)
- **Hashtags:** 5 per post max. Construction-specific, not generic business tags
- **Images:** Receipt graphic on Posts 01, 02, 04. No image on Post 03 (text IS the content)
- **Frequency:** Max 2 posts/week. Quality over volume. Better to post nothing than post filler.

---

## Content Gaps (Future)

| Priority | Piece | Platform | Notes |
|----------|-------|----------|-------|
| 🟡 | Worker-focused post ("Keep 100%") | LinkedIn/Facebook | Flip the audience — speak directly to workers, not contractors |
| 🟡 | Competitor comparison (no names) | LinkedIn | "Credits vs $50 flat" — Hipages dig without naming them |
| 🟡 | Housing crisis angle | LinkedIn | 75% Sydney apartment approvals stalled (Radar intel) — tie to labour shortage |
| 🟡 | Earnings week commentary | LinkedIn | HiPages Feb 24 / Airtasker Feb 26 — react to their numbers |
| 🟡 | Email welcome sequence | Email | For early access signups. 3-email drip. |
| 🟢 | Facebook adaptations | Facebook | Adapt LinkedIn posts for Facebook format/audience |
| 🟢 | Ecosystem teaser ("One operating system") | LinkedIn | Hint at OpsMan + Growth Engine. Not yet — RateRight first. |
| ⬜ | Case study (first completed hire) | LinkedIn/Blog | Needs real data. Post-launch. |
| ⬜ | Media pitch / press release | Media | Founder story angle. When Rivet says we're ready. |

---

## Approval Process

```
Herald drafts → content-ready/ → Weekly Content Drop (Sunday 7 PM Telegram)
→ Michael reviews (tiered: 🟢 glance / 🟡 quick read / 🔴 full review)
→ Approved → Schedule for publishing
→ No response by Wednesday → follow up
→ No response by Friday → roll to next week
```

Nothing goes external without Michael's "go."


edit

**Maintained by:** Herald | **Last updated:** 2026-02-23
**Status:** Pre-launch. Nothing published yet. All content awaiting Michael's approval via Weekly Content Drop.

> **📡 NEW (2026-02-23):** Full post-launch comms strategy drafted — Weeks 1-4 LinkedIn calendar,
> 12-lead follow-up sequences, hostel outreach sequences, first-hire success story templates.
> See `post-launch-comms-strategy.md` for the integrated plan.

**Maintained by:** Herald | **Last updated:** 2026-02-26
**Status:** Pre-launch. Nothing published yet. All content awaiting Michael's approval via Weekly Content Drop.

> **📡 NEW (2026-02-26):** Self-audit update. Added Feb 24-25 outputs. Google Sheets posting tracker live.
> 50+ content pieces ready. Susan has 7 Tier 1 leads — outreach copy needs brand voice review.

> **📡 (2026-02-23):** Full post-launch comms strategy drafted — Weeks 1-4 LinkedIn calendar,
> 12-lead follow-up sequences, hostel outreach sequences, first-hire success story templates.
> See `post-launch-comms-strategy.md` for the integrated plan.


Successfully replaced text in /home/ccuser/herald/content-ready/content-calendar.md.

   1 # Content Calendar — RateRight Launch
-  2 **Maintained by:** Herald | **Last updated:** 2026-02-23
+  2 **Maintained by:** Herald | **Last updated:** 2026-02-26
   3 **Status:** Pre-launch. Nothing published yet. All content awaiting Michael's approval via Weekly Content Drop.
   4
-  5 > **📡 NEW (2026-02-23):** Full post-launch comms strategy drafted — Weeks 1-4 LinkedIn calendar,
+  5 > **📡 NEW (2026-02-26):** Self-audit update. Added Feb 24-25 outputs. Google Sheets posting tracker live.
+  6 > 50+ content pieces ready. Susan has 7 Tier 1 leads — outreach copy needs brand voice review.
+  7
+  8 > **📡 (2026-02-23):** Full post-launch comms strategy drafted — Weeks 1-4 LinkedIn calendar,
   6 > 12-lead follow-up sequences, hostel outreach sequences, first-hire success story templates.
   7 > See `post-launch-comms-strategy.md` for the integrated plan.
   8
   9 > **⚡ STRATEGY CHANGE (2026-02-20):** National launch, not Sydney-first. All launch content
     ...


| 16 | **Melbourne Workers** (worker-side) | LinkedIn/IG | `multi-city-content-variants.md#melbourne-worker` | ✅ Drafted | 🟡 Yellow |
| 17 | **Hostel cover letter** (direct mail) | Print | `hostel-cover-letter-direct-mail.md` | ✅ Drafted | 🟢 Green |
| 18 | **Instagram worker acquisition** | Instagram | `instagram-worker-acquisition-drafts.md` | ✅ Drafted | 🟡 Yellow |
| 19 | **Support email templates** | Email | `support-email-templates.md` | ✅ Drafted | 🟢 Green |
| 20 | **Support FAQ (workers + contractors)** | Web/Email | `support-faq-workers-contractors.md` | ✅ Drafted | 🟢 Green |
| 21 | **Onboarding email — workers** | Email | `onboarding-email-sequence-workers.md` | ✅ Drafted | 🟢 Green |
| 22 | **Onboarding email — contractors** | Email | `onboarding-email-sequence-contractors.md` | ✅ Drafted | 🟢 Green |
| 23 | **Video walkthrough scripts** | Video | `video-walkthrough-scripts.md` | ✅ Drafted | 🟡 Yellow |
| 24 | **Expanded post-launch FAQ** | Web | `faq-post-launch-expanded.md` | ✅ Drafted | 🟢 Green |
| 25 | **Google Sheets posting tracker** | Internal | [Google Sheet](https://docs.google.com/spreadsheets/d/1vtOo75jXXtRMzX3tMEIA-M3_jj7M9uFyWJOERlJTn3s/edit) | ✅ Live | — |


     ...
  36 | 13 | **Newcastle Launch** (builder-side) | LinkedIn | `multi-city-content-variants.md#newcastle-launch` | ✅ Drafted | 🟡 Yellow |
  37 | 14 | **Melbourne Launch** (builder-side) | LinkedIn | `multi-city-content-variants.md#melbourne-launch` | ✅ Drafted | 🟡 Yellow |
  38 | 15 | **Newcastle Workers** (worker-side) | LinkedIn/IG | `multi-city-content-variants.md#newcastle-worker` | ✅ Drafted | 🟡 Yellow |
  39 | 16 | **Melbourne Workers** (worker-side) | LinkedIn/IG | `multi-city-content-variants.md#melbourne-worker` | ✅ Drafted | 🟡 Yellow |
+ 40 | 17 | **Hostel cover letter** (direct mail) | Print | `hostel-cover-letter-direct-mail.md` | ✅ Drafted | 🟢 Green |
+ 41 | 18 | **Instagram worker acquisition** | Instagram | `instagram-worker-acquisition-drafts.md` | ✅ Drafted | 🟡 Yellow |
+ 42 | 19 | **Support email templates** | Email | `support-email-templates.md` | ✅ Drafted | 🟢 Green |
+ 43 | 20 | **Support FAQ (workers + contractors)** | Web/Email | `support-faq-workers-contractors.md` | ✅ Drafted | 🟢 Green |
+ 44 | 21 | **Onboarding email — workers** | Email | `onboarding-email-sequence-workers.md` | ✅ Drafted | 🟢 Green |
+ 45 | 22 | **Onboarding email — contractors** | Email | `onboarding-email-sequence-contractors.md` | ✅ Drafted | 🟢 Green |
+ 46 | 23 | **Video walkthrough scripts** | Video | `video-walkthrough-scripts.md` | ✅ Drafted | 🟡 Yellow |
+ 47 | 24 | **Expanded post-launch FAQ** | Web | `faq-post-launch-expanded.md` | ✅ Drafted | 🟢 Green |
+ 48 | 25 | **Google Sheets posting tracker** | Internal | [Google Sheet](https://docs.google.com/spreadsheets/d/1vtOo75jXXtRMzX3tMEIA-M3_jj7M9uFyWJOERlJTn3s/edit) | ✅ Live | — |
  40
  41 ## Assets Needed
  42
  43 | Asset | Owner | Status | Blocks |
     ...


Now clean the stale queue note:

"notes": "Task 1 complete. Awaiting full task list from Rivet (inbox truncated remaining tasks)."

"notes": "Queue clear. Last task (herald-001) completed 2026-02-18."


Successfully replaced text in /home/ccuser/herald/queue.json.

    ...
 12       "completed": "2026-02-18T20:43:00+11:00",
 13       "output": "content-ready/weekly-fleet-digest-template.md"
 14     }
 15   ],
-16   "notes": "Task 1 complete. Awaiting full task list from Rivet (inbox truncated remaining tasks)."
+16   "notes": "Queue clear. Last task (herald-001) completed 2026-02-18."
 17 }


Now update fleet status:

exec

node /home/ccuser/shared/scripts/fleet-update.js herald --status active --task "Nightly self-audit complete. Content calendar updated (+9 pieces, now 25 tracked). Stale queue note cleaned. Identified 3 gaps: coasting on empty heartbeats, Susan Tier 1 outreach needs brand review, WiseTech content angle parked too long." 2>&1


✅ Fleet state updated (cycle 4208)


**Self-audit done.** Here's what I found and what I did about it:

**Honest assessment:** Today was five empty HEARTBEAT_OKs in a row. No domain work. That's a miss — "no inbox + no queue" doesn't mean "nothing to do."

**Actions taken:**
1. **Content calendar updated** — was 3 days stale, now tracks 25 pieces (was 16). Added the Feb 24-25 outputs that were sitting untracked.
2. **Stale queue note cleaned** — was still saying "awaiting full task list from Rivet" from Feb 18.
3. **Wrote self-audit** to `memory/2026-02-26.md`.

**Three things Michael isn't asking for:**
1. **Susan's Tier 1 outreach needs a brand voice pass** — she has 7 leads ready to go. Nobody asked me to review. I should proactively check next heartbeat.
2. **The WiseTech "AI can't pour a slab" angle** is sitting parked from Radar. Strong hook, ties construction permanence to RateRight. Should draft it.
3. **No content performance framework exists.** 50+ pieces ready, zero plan for measuring what lands. When stuff starts going live, we'll be flying blind.


Read HEARTBEAT.md if it exists (workspace context). Follow it strictly. Do not infer or repeat old tasks from prior chats. If nothing needs attention, reply HEARTBEAT_OK.


Heartbeat check. Follow the steps strictly. Let me check inbox, fleet state, queue, then do domain work since the self-audit flagged I was coasting.


📭 herald: No unread messages


No inbox, no queue tasks, same known alerts. But the self-audit just called me out for coasting — time to do domain work. Let me proactively review Susan's Tier 1 outreach copy, which I flagged as overdue.


# APPROVAL QUEUE - External Communications

*All external messages drafted here for Michael's approval*

---

## DRAFT #1 - Southwest Construction (High Priority)
**Date:** 2026-02-17 05:33 AM
**Contact:** Michael +61 451 321 115
**Company:** Southwest Construction (southwestconstruction.com.au)
**Lead Score:** 90/100 (actively hiring, major project experience)

### Research Summary:
- **Address:** 74 Wentworth Ave, Mascot NSW 2020
- **Experience:** 10+ years, Sydney Metro & NorthConnex projects
- **Current Hiring:** Website shows open positions for formwork carpenters, labourers, concreters, scaffolders
- **Projects:** Sydney CBD and Western Sydney
- **Team Size:** "Large team" across multiple trades

### Proposed SMS:
```
G'day Michael, saw your job posts for formwork carpenters and concreters. We're RateRight — charge $50 flat per hire, not 20% of their wage like agencies do. Worth a quick chat about how we work? - Susan
```

### Why This Message:
- Direct value proposition ($50 vs thousands)
- References their active hiring (shows research)
- Matches construction industry tone (G'day, direct)
- Clear call to action
- Under 160 chars for SMS
- His name is Michael (from contact page)

**Approval Status:** ⏳ PENDING MICHAEL'S REVIEW

---

## DRAFT #2 - BKH Group (Premium Target)
**Date:** 2026-02-17 07:05 AM
**Contact:** Benny Howlin, Managing Director
**Email:** benny@bkhgroup.com.au, Phone: +61417658xxx
**Company:** BKH Group (188 employees, established 1996)
**Lead Score:** 95/100 (Tier 1, major infrastructure projects)

### Research Summary:
- **Current Projects:** Western Sydney Airport with Multiplex, Sydney Metro Gadigal Station
- **Scale:** 188 employees, national operations since 1996
- **Contracts:** CPB Contractors, Oxford Properties Group partnerships
- **LinkedIn:** au.linkedin.com/in/benny-howlin-13236a105

### Proposed Email:
**Subject:** Re: BKH Group workforce costs - $50 vs $4,000

```
G'day Benny,

Impressive work on the Western Sydney Airport project with Multiplex.

Quick question: With BKH's scale (188+ crew), how much are you paying in labour hire fees annually?

Most contractors pay $4,000+ per worker to agencies (20% markup over 10 weeks). RateRight charges $50 flat - same quality tradies, 98% less cost.

Worth a brief chat about how this works for established operations like yours?

Cheers,
Susan
RateRight | sales@rateright.com.au | 0468 087 171
```

### Why This Email:
- Acknowledges his seniority (Managing Director level)
- References current major project (shows research depth)
- Scale-appropriate messaging (188 employees vs small contractor approach)
- Email format suitable for executive communication
- Quantifies potential savings at their scale
- Professional signature with business contact details

**Approval Status:** ⏳ PENDING MICHAEL'S REVIEW

---

*Queue additional drafts below*


These are from Feb 17 — the original drafts. Let me check if Susan has newer Tier 1 outreach for those 7 leads the fleet briefing mentioned.

find /home/ccuser/susan/ -name "*.md" -newer /home/ccuser/susan/APPROVAL-QUEUE.md -type f 2>/dev/null | head -20

ls -lt /home/ccuser/susan/content-ready/ 2>/dev/null || ls -lt /home/ccuser/susan/outreach/ 2>/dev/null || find /home/ccuser/susan/ -name "*tier*" -o -name "*launch*" -o -name "*outreach*" -o -name "*sms*" 2>/dev/null | head -20


/home/ccuser/susan/SOUL.md
/home/ccuser/susan/IDENTITY.md
/home/ccuser/susan/memory/2026-02-23-late.md
/home/ccuser/susan/memory/2026-02-24.md
/home/ccuser/susan/memory/2026-02-22.md
/home/ccuser/susan/memory/archive/2026-02-18.md
/home/ccuser/susan/memory/archive/2025-02-24.md
/home/ccuser/susan/memory/archive/2025-07-26.md
/home/ccuser/susan/memory/archive/2026-02-17.md
/home/ccuser/susan/memory/2026-02-25.md
/home/ccuser/susan/memory/knowledge/backpacker-hostel-partnership-plan.md
/home/ccuser/susan/memory/knowledge/drive-index.md
/home/ccuser/susan/memory/call-briefs/creative-concrete-call-brief.md
/home/ccuser/susan/memory/call-briefs/bkh-group-call-brief.md
/home/ccuser/susan/memory/intel/labour-hire-tax-scandal-zenith-104m.md
/home/ccuser/susan/memory/intel/accc-2026-27-enforcement-priorities.md
/home/ccuser/susan/memory/crm-cleanup-report.md
/home/ccuser/susan/memory/2026-02-19.md
/home/ccuser/susan/memory/2026-02-23.md
/home/ccuser/susan/memory/plans/launch-sequence-plan.md


# Deploy-Ready Outreach Sequence — All 16 Contractor Leads
**Created:** 25 Feb 2026 | **Status:** READY TO DEPLOY (awaiting Michael's approval + comms bug fix)

---

## Pre-Deploy Blockers
1. ✅ Site live (rateright.com.au)
2. ✅ Launch SMS drafts Herald-reviewed
3. ❌ **Michael's approval** (Day 3 waiting — drafts in `launch-announcements-2026-02-23.md`)
4. ❌ **Post-hire comms bug** (Builder fixing — workers can't reach contractors after matching)
5. ❌ **Worker supply** (empty marketplace kills credibility — hostel strategy drafted)

**Recommendation:** Deploy contractor outreach NOW even with low worker supply. First 7 contractors won't all sign up Day 1 — we'll have time to seed workers while early adopters explore the platform. Waiting for perfect conditions means waiting forever.

---

## Sequence Structure: 3-Touch Over 10 Days

| Touch | Day | Channel | Purpose |
|-------|-----|---------|---------|
| **Touch 1** | Day 0 | SMS | Launch announcement — get them to rateright.com.au |
| **Touch 2** | Day 3-4 | Phone call | Personal follow-up — answer questions, demo if needed |
| **Touch 3** | Day 8-10 | SMS/Email | Value nudge — industry stat + reminder |

**Timing rules:**
- SMS: Tue-Thu, 9:00-11:00 AM (coffee break window)
- Calls: Tue-Thu, 9:30-11:30 AM (avoid Monday site setup, Friday wrap-up)
- No contact before 7 AM or after 5 PM
- 48h minimum between touches

---

## TIER A — Hot/Warm Leads (7 leads, deploy first)

### 1. Southwest Construction (HOT) — +61451321115
**Trade:** Formwork/Concreting/Scaffolding | **Priority:** #1

**Touch 1 — SMS (Day 0):**
```
G'day, Susan from RateRight here. Quick update — we're now live at rateright.com.au. You post a job in 60 seconds, AI matches you with rated formworkers, concreters and labourers near your site. $50 flat per hire, no percentages. Reckon it's worth a 5-min look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi, it's Susan from RateRight — I sent you a text a few days ago about our new platform.
Just wanted to see if you'd had a chance to look at rateright.com.au?
[If yes] Great — any questions? Happy to walk you through posting a job if you want.
[If no] No worries, quick version: you post a job in 60 seconds, AI matches you with rated [trade]s near your site. $50 flat fee when you hire — not 20% of their wage. Worth a look when you get 2 minutes.
[If voicemail] G'day, Susan from RateRight. Sent you a text last [day] about our new platform — rateright.com.au. $50 flat to hire rated trades. Give us a look when you get a sec. Cheers.
```

**Touch 3 — SMS (Day 8-10):**
```
Hey, Susan from RateRight again. Quick stat — 66% of builders can't find trades right now, and agencies charge thousands. We charge $50. One-off. rateright.com.au if you want a look. No pressure. - Susan
```

---

### 2. Atlas Formwork Group (WARM) — +61406699211
**Trade:** Formwork/Steel/Concreting + Labour Hire arm | **Priority:** #2 — dual opportunity (customer AND partner)

**Touch 1 — SMS (Day 0):**
```
G'day, Susan from RateRight. We spoke about a better way to hire — just letting you know we're now live at rateright.com.au. Post a job, AI matches you with rated formworkers. $50 flat per hire. Worth a quick look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi, Susan from RateRight calling. I know you guys run labour hire as well as formwork — so you know better than most what it costs to find reliable people.
We've just launched rateright.com.au — contractors post a job, get matched with rated workers, $50 flat to hire. No percentages, no subscriptions.
Two ways this could work for you: find workers for your own crews, or your labour hire clients could use it to supplement what you supply. Worth a quick chat?
```

**Touch 3 — Email (Day 8-10):**
```
Subject: $50 vs what you're spending now on recruitment

G'day,

Quick follow-up — you run both formwork crews and a labour hire arm, so you know hiring costs from both sides.

RateRight is now live at rateright.com.au:
• Post a job in 60 seconds, AI matches rated workers near your site
• $50 flat fee per hire — not per hour, not per week, total
• Workers build ratings across jobs, so quality improves over time

A 6-month hire through a standard agency = ~$11,900 in markup (30% on $40/hr). Through RateRight: $50.

Worth 2 minutes to see how it works?

Cheers, Susan
RateRight | 0468 087 171
```

---

### 3. AMA Formwork (WARM) — +61298923369
**Trade:** Formwork/Steel/Concreting/Slabs | 50+ years, family business, Western Sydney

**Touch 1 — SMS (Day 0):**
```
G'day, Susan from RateRight. Quick heads up — rateright.com.au is now live. Post a formwork job in 60 seconds, get matched with rated workers near you. $50 flat per hire, nothing else. Have a look when you get a sec? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi, Susan from RateRight. Sent you a text about our new platform — we connect formwork contractors with rated workers for $50 flat per hire.
I know AMA's been going 50-odd years — you'd know better than anyone what it costs to bring on good people. Agencies take 20-40% markup.
We've flipped that — $50 once, the worker's yours. Worth a 5-min call?
```

**Touch 3 — SMS (Day 8-10):**
```
Hi, Susan from RateRight. Last note — with 31,000 new homes approved near Western Sydney metro stations, formwork crews are going to be in huge demand. rateright.com.au locks in rated workers for $50 before the rush. Worth a look. - Susan
```

---

### 4. Opal Formwork — Joseph Nassif (WARM) — +61450290290
**Trade:** Formwork/Steel/Concrete | 35+ years

**Touch 1 — SMS (Day 0):**
```
G'day Joseph, Susan from RateRight. Just letting you know we're live at rateright.com.au — post a job in 60 seconds, AI matches you with rated formworkers near your sites. $50 flat per hire. Worth a look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi Joseph, Susan from RateRight. Sent you a text a few days ago — just checking if you'd had a chance to look at the site?
You guys have been going 35 years — you'd know what agencies charge to find people. We're $50 flat. One-off. Workers build ratings over time so you can see who's reliable before you call them.
Worth a quick look?
```

**Touch 3 — SMS (Day 8-10):**
```
Joseph, Susan from RateRight. Just a stat — hipages charges tradies ~$5,000/year. Agencies markup 20-40%. We charge $50 per hire, total. rateright.com.au — 2 minutes to see how it works. - Susan
```

---

### 5. Infinity Formwork — Roni Yousif (WARM) — admin@infinityformwork.com.au (⚠ no phone)
**Trade:** Formwork/Steel/Concrete | Western Sydney (Wetherill Park)

**Touch 1 — Email (Day 0):**
```
Subject: $50 to hire a rated formworker — rateright.com.au is live

G'day Roni,

Quick one — RateRight is now live at rateright.com.au.

You post a formwork job in 60 seconds. AI matches you with rated workers near Wetherill Park. $50 flat fee when you hire — not per hour, not per week, total.

No subscriptions. No lock-in. Workers keep 100% of their rate.

Worth a 2-minute look?

Cheers,
Susan
RateRight | 0468 087 171
```

**Touch 2 — Email (Day 3-4):**
```
Subject: Re: $50 to hire a rated formworker

Hi Roni,

Quick follow-up on my email — have you had a chance to check out rateright.com.au?

Happy to jump on a quick call if you want to see how the matching works. With 31,000 new homes approved near Western Sydney stations, demand for formwork crews is about to spike.

Getting on the platform now means access to rated workers before everyone's scrambling.

Cheers,
Susan | 0468 087 171
```

**Touch 3 — Email (Day 8-10):**
```
Subject: Last note — 66% of builders can't find trades

Hi Roni,

Last one from me — a recent industry report says 66% of small builders can't recruit skilled trades. Meanwhile, agencies charge $11,900+ in markup for a 6-month hire.

RateRight: $50 per hire. Rated workers. Direct connection.

rateright.com.au — takes 2 minutes to post your first job.

No pressure — just here if you need an easier way to find people.

Susan | RateRight | 0468 087 171
```

---

### 6. BKH Group (WARM) — +61296718700
**Trade:** Construction

**Touch 1 — SMS (Day 0):**
```
G'day, Susan from RateRight. Quick update — we're now live at rateright.com.au. Post a formwork or concreting job in 60 seconds, AI matches you with rated workers. $50 flat per hire. Worth a look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi, Susan from RateRight. Sent you a text about our new platform — did you get a chance to look?
Quick version: post a job, AI matches rated workers near your sites. $50 flat fee per hire. No agency percentage, no subscription.
Worth a 5-minute call to walk through how it works?
```

**Touch 3 — SMS (Day 8-10):**
```
Hi, Susan from RateRight. Quick thought — an agency charges ~$456/week in markup on a $40/hr worker. We charge $50 total. rateright.com.au if you want a look. Cheers - Susan
```

---

### 7. Creative Concrete — Marcus Perdiz (WARM) — +61404084799
**Trade:** Concrete/Formwork

**Touch 1 — SMS (Day 0):**
```
G'day Marcus, Susan from RateRight. Just a heads up — rateright.com.au is now live. Post a job in 60 seconds, get matched with rated concreters, formworkers and steel fixers near you. $50 flat per hire. Worth a quick look? - Susan
```

**Touch 2 — Call Script (Day 3-4):**
```
Hi Marcus, Susan from RateRight. Sent you a text about our new platform.
You do concrete and formwork — you'd know what it costs to find good concreters through agencies. 20-40% markup every hour.
We've launched something different — post a job, get matched with rated workers, $50 flat per hire. The connection's yours forever.
Had a chance to look at rateright.com.au?
```

**Touch 3 — SMS (Day 8-10):**
```
Marcus, Susan from RateRight. Last one — labour hire charges ~$11,900 in markup for a 6-month hire at $40/hr. We charge $50. Once. rateright.com.au. No pressure. - Susan
```

---

## TIER B — Researched Leads, Ready for First Contact (9 leads, deploy Day 2-3)

*These get a simpler 2-touch sequence initially. Upgrade to full 3-touch if they engage.*

### Touch 1 — Personalised Launch SMS (Day 2-3, staggered)

| # | Company | Contact | Phone | SMS |
|---|---------|---------|-------|-----|
| 8 | N&S Formwork | Patrick | +61402336586 | `G'day Patrick, Susan from RateRight. We've just launched rateright.com.au — post a formwork job in 60 secs, AI matches rated workers near you. $50 flat per hire. You've been in formwork 40 years, you know what agencies cost. Worth a look? - Susan` |
| 9 | SY Steel Fixing | George | +61449786275 | `G'day George, Susan from RateRight. We're live at rateright.com.au — post a steel fixing job in 60 secs, get matched with rated steelfixers near you. $50 flat per hire. Worth a look? - Susan` |
| 10 | Top Steel Constructions | Paul Mahe | +61450535717 | `G'day Paul, Susan from RateRight. Just launched rateright.com.au — AI matches rated steelfixers to your jobs. $50 flat per hire, no agency percentages. Worth a quick look? - Susan` |
| 11 | Amigo Steel Fixers | — | +61402722713 | `G'day, Susan from RateRight. We've launched rateright.com.au — post a steel fixing job in 60 secs, get matched with rated workers. $50 flat per hire. Worth a look? - Susan` |
| 12 | Tekton Formwork | — | +61479130855 | `G'day, Susan from RateRight. Just launched rateright.com.au — post a formwork job in 60 seconds, AI matches rated workers near your sites. $50 flat per hire. Worth a look? - Susan` |
| 13 | SS Prime Form | — | +61414093100 | `G'day, Susan from RateRight. We're live at rateright.com.au — 35 years in formwork, you know what agencies cost. AI matches rated formworkers for $50 flat per hire. Worth a look? - Susan` |
| 14 | Eid Steel Fix & Formwork | John Eid | +61449171825 | `G'day John, Susan from RateRight. Just launched rateright.com.au — post a steelfixing or formwork job in 60 secs, AI matches rated workers near you. $50 flat per hire. Worth a look? - Susan` |
| 15 | Terracon Civil | — | +61424237150 | `G'day, Susan from RateRight. We're live at rateright.com.au — AI matches rated construction workers to your jobs. $50 flat per hire, no percentages. 20 years in civil, you'd know what agencies charge. Worth a look? - Susan` |
| 16 | G-Force Constructions | — | +61452194043 | `G'day, Susan from RateRight. Just launched rateright.com.au — post a job in 60 secs, AI matches rated tradies near your sites. $50 flat per hire. Worth a look? - Susan` |

### Touch 2 — Follow-Up SMS (Day 7-8, only if no response to Touch 1)

**Generic follow-up (personalise name/trade if known):**
```
Hi, Susan from RateRight again. Quick stat — 66% of builders can't find trades. Agencies charge thousands. We charge $50. rateright.com.au if you get 2 minutes. No pressure. - Susan
```

---

## Deploy Schedule (once blockers clear)

| Day | Action | Leads |
|-----|--------|-------|
| **Day 0 (launch day)** | Tier A Touch 1: SMS to 6 leads + Email to Infinity | Southwest, Atlas, AMA, Opal, Infinity, BKH, Creative |
| **Day 1** | Monitor replies, prep call briefs | — |
| **Day 2** | Tier B Touch 1: SMS to leads 8-12 | N&S, SY Steel, Top Steel, Amigo, Tekton |
| **Day 3** | Tier B Touch 1: SMS to leads 13-16 + Tier A Touch 2 calls begin | SS Prime, Eid, Terracon, G-Force + call Southwest & Atlas |
| **Day 4** | Tier A Touch 2 calls continue | AMA, Opal, BKH, Creative |
| **Day 5-7** | Process responses, update CRM, adjust messaging | — |
| **Day 8-10** | Tier A Touch 3 for non-responders + Tier B Touch 2 | All non-responders |
| **Day 10+** | Move non-responders to monthly nurture | — |

---

## Response Handling

| Response | Action |
|----------|--------|
| **Interested / questions** | Schedule demo call, move to HOT in CRM |
| **"Send more info"** | Send email template with cost comparison table |
| **"Not now"** | Move to monthly nurture, follow up in 30 days |
| **"Not interested"** | Log reason, move to nurture, try again in 60 days with new angle |
| **"Who is this?"** | Brief intro: "We're a new platform — rateright.com.au — that matches contractors with rated workers for $50 flat. Worth a look?" |
| **Voicemail** | Leave message (script above), count as Touch 2, proceed to Touch 3 |
| **No answer + no reply** | Continue sequence, move to nurture after Touch 3 |

---

## Key Messaging Ammo (deploy as needed in conversations)

- **Cost comparison:** "$50 vs $11,900 agency markup for 6-month hire"
- **Market stat:** "66% of builders can't find skilled trades (HIA 2026)"
- **hipages comparison:** "hipages charges ~$5,000/year. We charge $50 per hire."
- **Urgency:** "31,000 new homes approved near Western Sydney metro stations"
- **Trust:** "Workers build ratings over time — you can see who's reliable before you call"
- **No risk:** "No subscription. No lock-in. No percentage. $50 when you actually hire."
- **Zenith scandal:** "A major labour hire network just got caught owing $104M in taxes. With RateRight, you hire direct."

---

## "Waffle Pod Experience" Note

The system task mentioned prioritising "waffle pod experience." Waffle pod is a slab construction method common in residential builds. None of our 16 contractor leads specifically mention waffle pod work — our pipeline is commercial formwork, steel fixing, and concreting (the correct targets per our ICP). Waffle pod contractors are typically residential slab specialists — lower volume, less regular hiring, often subbies to builders. **Not a priority segment** unless Michael directs otherwise.

---

**READY TO DEPLOY.** Michael's approval is the only human dependency. Everything else is scripted, scheduled, and filed.


# Launch-Week Pipeline Review — Readiness Assessment
*Susan | 25 Feb 2026 | Day 4 post-launch*

---

## Pipeline Snapshot (Live CRM Data)

| Metric | Count |
|--------|-------|
| **Total leads in CRM** | 304 |
| Hot leads | 1 |
| Warm leads | 6 |
| New (unworked) leads | 280 |
| Other statuses (lost/contacted/etc) | 17 |
| **Leads with phone number** | 34+ (of first 100 new) + 6 warm + 1 hot = **41+** |
| **Leads contacted** | 0 |
| **SMS sent** | 0 |
| **Calls made** | 0 |
| **Website signups** | 0 |
| **Revenue** | $0 |

---

## TIER 1: Ready for IMMEDIATE Outreach (Michael Approves → We Go)

These 7 leads have: phone number ✅, research complete ✅, personalised SMS drafted ✅, Herald-reviewed ✅, call scripts written ✅, 3-touch sequence planned ✅

| # | Company | Contact | Phone | Email | Trade | Status | Why Now |
|---|---------|---------|-------|-------|-------|--------|---------|
| 1 | **Southwest Construction** | — | +61451321115 | info@southwestconstruction.com.au | Formwork/Concreting/Scaffolding | HOT | Highest priority. In CRM since Feb 16 — 9 days uncontacted. |
| 2 | **Opal Formwork** | Joseph Nassif | +61450290290 | info@opalformwork.com.au | Formwork/Steel/Concrete | WARM | 2 decision maker mobiles (Joseph + Tony 0420555444). 35yr experience. ToPlace Group reference. |
| 3 | **Creative Concrete** | Marcus Perdiz | +61404084799 | sales@creativeconcrete.au | Concrete/Formwork | WARM | Named DM with mobile. Direct contact = faster decision. |
| 4 | **Atlas Formwork** | — | +61406699211 | — | Formwork/Steel/Concreting + Labour Hire | WARM | DUAL opportunity — they do labour hire too. Could be customer AND sourcing partner. |
| 5 | **AMA Formwork** | — | +61298923369 | info@amaformwork.com.au | Formwork/Steel/Concreting | WARM | Western Sydney (TOD hotspot). Family biz in growth mode — new HQ. |
| 6 | **BKH Group** | — | +61296718700 | contact@bkhgroup.com.au | Construction | WARM | Phone + email available. |
| 7 | **Infinity Formwork** | Roni Yousif (MD) | ⚠ Office: 02 9725 4986 | admin@infinityformwork.com.au | Formwork/Steel/Concrete | WARM | No mobile — email first, then call office. Western Sydney. |

**SMS drafts:** Ready at `drafts/launch-announcements-2026-02-23.md` (Herald-approved Feb 23)
**Full 3-touch sequences:** Ready at `drafts/outreach-sequence-deploy-ready-2026-02-25.md`
**Status:** Awaiting Michael's approval since Feb 22 (Day 3+)

---

## TIER 2: Ready for Outreach With Minimal Prep (Phone Available, Need Quick Script)

These leads have phone numbers and research but need a personalised SMS drafted (30 min work for all 10).

| # | Company | Contact | Phone | Trade | Susan Score | Notes |
|---|---------|---------|-------|-------|-------------|-------|
| 8 | **SEP Formwork Solutions** | Haissam Arnaout (MD) | +61452482992 | Commercial/residential formwork | — | 11-50 employees. SW Sydney. Direct MD mobile. Best recent find. |
| 9 | **Sydney Steel Reinforcement** | Moji (Director) | +61464200000 | Steel fixing/formwork/reinforcement | 80 | Director with mobile. Core trade match. |
| 10 | **N&S Formwork** | Patrick | +61402336586 | Formwork (40yr) | — | Long-established. Direct contact. |
| 11 | **SY Steel Fixing Group** | George (Director) | +61449786275 | Steel fixing | — | Director mobile. |
| 12 | **Top Steel Constructions** | Paul Mahe | +61450535717 | Steel fixing | — | Named DM. |
| 13 | **Tekton Formwork** | — | +61479130855 | Formwork | — | Phone available. |
| 14 | **SS Prime Form** | — | +61414093100 | Formwork (35yr) | — | Long-established. |
| 15 | **Eid Steel Fix & Formwork** | John Eid | +61449171825 | Steel/Formwork | — | Named DM. |
| 16 | **Terracon Civil** | — | +61424237150 | Civil (20yr) | — | Established civil. |
| 17 | **G-Force Constructions** | — | +61452194043 | Multi-trade | — | Phone available. |

**Action needed:** Draft personalised first-touch SMS for each. ~30 min total.

---

## TIER 3: Need Enrichment Before Outreach (High Potential, Missing Contact)

| # | Company | What's Missing | Trade | Susan Score | Why Worth It |
|---|---------|---------------|-------|-------------|-------------|
| 18 | **Formtec Group** | Phone, email, DM name | Formwork (multi-storey) | — | 22-28 employees, works with Tier 1 builders, 25yr history |
| 19 | **Fastform Group** | Phone (have COO name: Tarek Massri) | Formwork (high-rise) | — | COO, Safety Mgr, Estimator — structured mid-size op |
| 20 | **Ultraform Constructions** | Phone, DM name | Formwork/Steel/Concreting | — | Full structural packages, in-house concrete pump |
| 21 | **Cavanagh Corp** | Phone, email | Carpentry/Joinery | 76 | OFFERS VISA SPONSORSHIP — WHV worker magnet |
| 22 | **Kilmac Civil** | Phone, email | Formwork (ABN subcontractor model) | 74 | Hires formworkers as ABN subbies — exactly our model |
| 23 | **Farrelly Construction** | Phone, email | Steel fixing/Concreting | 78 | High Susan score. Core trades. |
| 24 | **Sydney Concrete Formwork** | Phone (have email + Saad Ramez) | Formwork/Concrete | 90 | HIGHEST scored lead. 300+ projects. Smithfield. |

**Action needed:** Apollo enrichment or web research for phone numbers. ~1hr for all 7.

---

## TIER 4: "New" Leads — Bulk Pipeline (280 leads)

Breakdown of the 280 "new" leads:
- **~34 have phone numbers** — could be moved to Tier 2 with quick research
- **~16 have email only** — email outreach possible
- **~230 have no contact info** — need enrichment before any outreach
- **Many have no research** — company name only, no trade/size/location detail
- **Some are data quality issues** — workers miscategorised as contractors, duplicates, agencies

**Honest assessment:** Maybe 50-60 of these 280 are genuinely worth pursuing. The rest are either too big, too small, wrong industry, agencies, duplicates, or shells with no contact info. A proper cleanup would take a full day but would give us a much cleaner picture.

---

## Ghost Callbacks (Clean Up)

5 "overdue callbacks" polluting the dashboard. Recommended actions:

| Lead | Hours Overdue | Action |
|------|--------------|--------|
| Pawel Wolonciej (AWX) | 626h | KEEP — only lead that showed interest. Re-engage SMS drafted. |
| Ardi The Turk | 562h | REMOVE — confirmed WORKER, not contractor. Already deleted. |
| Paddy Fleming Ivers | 540h | REMOVE — no company, no interest signals, DTMT contact. |
| Liam DTMT | 540h | REMOVE — same as above. |
| Kevin G DTMT | 468h | REMOVE — same as above. |

**CRM action needed:** Cancel callbacks for Ardi, Paddy, Liam, Kevin. They're clogging the dashboard and making it look like we have urgent work when we don't.

---

## Outreach Materials — Ready Status

| Material | Status | Location |
|----------|--------|----------|
| Launch SMS × 7 (Tier 1) | ✅ Herald-approved, awaiting Michael | `drafts/launch-announcements-2026-02-23.md` |
| 3-touch sequence × 16 leads | ✅ Complete | `drafts/outreach-sequence-deploy-ready-2026-02-25.md` |
| Cold outreach templates v1-v4 | ✅ Ready | `drafts/cold-outreach-templates-v*.md` |
| Cold email (founder voice) | ✅ Michael pre-approved format | `drafts/michael-cold-email-founder-v1.md` |
| Pawel re-engagement SMS | ✅ Ready | `drafts/follow-up-reengagement-2026-02-24.md` |
| Hostel direct mail package | ✅ Herald-reviewed, fixes applied | `drafts/hostel-direct-mail-package-2026-02-26.md` |
| Hostel poster/flyer | ✅ Herald designed | Herald's content-ready folder |
| Facebook worker posts | ✅ Drafted | `drafts/facebook-worker-posts-v2.md` |
| LinkedIn posts | ✅ Drafted | `drafts/linkedin-post-2026-02-19-v2.md` |

---

## Launch Readiness — Honest Assessment

### ✅ READY
- Pipeline of 7 leads with everything prepared — SMS, calls scripts, sequences
- 10 more leads one step from ready (need quick SMS drafts)
- Competitive ammo loaded (hipages declining, agency scandal, cost comparison)
- Value prop sharp and data-backed
- Worker acquisition plan drafted (hostel flyers + digital)
- Compliance reviewed — messaging is clean

### ❌ NOT READY
- **Zero outbound executed** — nobody outside the fleet knows we exist
- **Worker supply = 0** — contractors will ask "how many workers?" Answer is none
- **Post-hire comms bug** — reportedly broken, meaning the core workflow doesn't complete
- **CRM scoring broken** — all scores showing 0
- **No inbound funnel** — no SEO, no social presence, no organic discovery path
- **No call blocks scheduled** — Michael hasn't committed phone time

### ⚠ BLOCKERS (Ordered by Impact)

| Blocker | Owner | Impact | Resolution |
|---------|-------|--------|------------|
| Michael's SMS approval | Michael | Can't send ANYTHING | 10 min tonight — approve 5 SMS |
| Post-hire comms bug | Builder | Worker signups are wasted | Builder fix, then test |
| Worker supply | Susan + Michael | Empty marketplace kills credibility | Hostel flyers (1 week) + Michael's network (today?) + Facebook posts (2 days) |
| Michael's phone time | Michael | Can't close without calls | 30 min call block 2x/week |
| CRM reliability | Sentinel/Builder | Can't track pipeline properly | Railway stability or backup |

---

## Recommended Launch Sequence (If Michael Approves Tonight)

| Day | Action | Owner |
|-----|--------|-------|
| **Day 0 (Wed 26 Feb)** | Send 5 launch SMS (Tier 1 leads with phones) | Susan (via CRM) |
| **Day 0** | Michael texts 5 site mates to sign up as workers | Michael |
| **Day 1 (Thu 27 Feb)** | Draft + send SMS to Tier 2 leads (10 more) | Susan |
| **Day 1** | Post in 2-3 Facebook construction groups (worker side) | Susan drafts → Michael posts |
| **Day 2 (Fri 28 Feb)** | Print hostel flyers at Officeworks | Michael (30 min) |
| **Day 3 (Sat 1 Mar)** | Walk hostel route: Central Station loop (4 hostels, 30 min) | Michael |
| **Day 3-4** | First call block: follow up on SMS non-responders | Michael (30 min, Susan preps) |
| **Day 5-7** | Touch 2 calls for Tier 1, Touch 1 SMS for Tier 2 | Susan + Michael |
| **Day 7-10** | Touch 3 (value nudge) for non-responders | Susan |
| **Week 2+** | Assess response data, adjust approach, expand to Tier 3 | Susan |

**Expected outcomes Week 1:**
- 15-17 SMS sent (Tier 1 + Tier 2)
- 5-7 calls attempted
- 2-3 conversations (based on ~15-20% response rate)
- 1 demo/signup (optimistic but possible)
- 5-10 worker signups (Michael's network + Facebook)
- Hostel flyers deployed in 4 Sydney hostels

---

*The pipeline is real. The materials are ready. The question is: does Michael turn the key this week?*


Solid work from Susan. Now let me do the brand voice review — this is exactly what HEARTBEAT.md says I should be doing proactively.


# Review: Susan's Hostel Direct Mail Package
**Reviewed by Herald | 25 Feb 2026**

---

## Overall Verdict: ✅ Strong — Passes Michael Test with minor tweaks

Susan's nailed the voice. These letters sound like Michael, not a marketing department. The specificity is right — mentioning Y-Jobs, referencing "longer-stay guests," tailoring each letter to the hostel. That's the work that makes people pay attention.

---

## Cover Letters — PASS ✅

**What works:**
- Each letter is personalised (not template spam)
- Language is direct, conversational — "Quick one", "mad, I know"
- The intro works: "I'm Michael from RateRight" not "We at RateRight are pleased to..."
- Smart to reference specific hostel features (Y-Jobs, longer-stay guests)

**Minor tweaks:**
- Letter 1 (Wake Up!): "I'm Michael from RateRight — a new Sydney platform" → Consider: "I'm Michael, a steelfixer from Sydney. I built RateRight —" Lead with the person, not the product.
- Letter 5 (YHA Newcastle): "I know Newcastle's construction scene is booming" — is it? Double-check. If it's not clearly booming, just say "plenty of work in the Hunter region" which is safer and still true.
- All letters: Good that they end with phone number. Michael's personal touch is the differentiator.

---

## A3 Poster — PASS ✅ with one concern

**What works:**
- "Skip the agency. Keep 100% of YOUR rate." — Strong.
- "Built by a tradie, for tradies." — Authentic.
- Clean, scannable layout.

**Flag:**
- "You set your price" — Is this accurate to how RateRight currently works? If workers don't literally set their own rate on the platform, this needs rewording. "You keep your agreed rate" or "You keep every dollar" might be safer. **Check with Rivet/Builder on current UX.**

---

## A5 Flyer — PASS ✅ with one fix needed

**What works:**
- The maths on the back is gold. "$35/hr vs agency taking $20/hr" — that's The Receipt Campaign applied to physical media. Perfect.
- "Built by a steelfixer" — authentic.

**Fix needed:**
- Back side: "Contractor pays you direct + $50 one-off fee to us" — This positions the $50 as coming from the worker's pocket. Should read: "Contractor pays $50 one-off fee to us. You get paid direct. That's it." The fee is the contractor's cost, not the worker's. Critical distinction for trust.

---

## Execution Plan — PASS ✅

- Option C (hybrid) is the right call
- Budget is realistic (~$73)
- Timeline is tight but doable
- **The post-hire comms bug warning is critical** — Susan's right, one bad experience poisons the whole hostel. This MUST be confirmed before printing.

---

## Action Items

1. **Michael:** Review and approve the package
2. **Herald → Rivet:** Confirm "you set your price" accuracy re: current platform UX
3. **Rivet/Builder:** Confirm post-hire comms bug is resolved before deployment
4. **Susan:** Apply the $50 fee wording fix on the flyer back (contractor pays, not worker)
5. **Susan:** Verify Newcastle construction claim in Letter 5

---

## Bottom Line

This is solid, actionable work. Susan's found a real channel (hostels with WHV workers who need construction gigs) and built a complete campaign. The voice is right, the specificity is there, and the execution plan respects Michael's time. A few wording tweaks and one platform check, then it's ready for Michael's eyes.

*Nothing goes external without Michael's approval.*


Good — I already reviewed the hostel direct mail on Feb 25. Now let me review the newer deploy-ready outreach sequences against the Michael Test. This is the real domain work.

write

# Review: Susan's Deploy-Ready Outreach Sequences (16 leads)
**Reviewed by Herald | 26 Feb 2026**
**Source:** `/home/ccuser/susan/drafts/outreach-sequence-deploy-ready-2026-02-25.md`

---

## Overall Verdict: ✅ STRONG — Passes Michael Test. Deploy-ready with 3 fixes.

Susan's done excellent work here. 16 leads, 3-touch sequences, personalised by trade and company. The tone is right — direct, no waffle, site-language. The structure (SMS → Call → Value nudge) is smart for construction.

---

## What Works

- **Voice is right.** "G'day", "Worth a look?", "No pressure." This sounds like a real person, not a CRM drip.
- **Personalisation is genuine.** Referencing AMA's 50 years, Atlas's dual labour hire arm, Joseph Nassif by name. Not template-stuffed.
- **Call scripts are natural.** The voicemail scripts are gold — short, one point, done.
- **Cost comparisons are specific.** "$11,900 in markup for a 6-month hire" — that's Receipt Campaign thinking applied to outreach.
- **3-touch cadence is disciplined.** 48h minimum gaps. No spam.

---

## Fixes Needed (3)

### 1. CRITICAL — Sender identity mismatch
All SMS say "Susan from RateRight." But Michael is the face. The APPROVAL-QUEUE originals had Michael's name. **Decision needed:** Is Susan sending these as herself, or as Michael? If Michael approved the Susan voice, fine. If not, these should be "Michael from RateRight" with Susan managing the send.

**Recommendation:** Ask Michael. Either way works, but be consistent. Mixed signals (Susan texts, then Michael calls) could confuse leads.

### 2. MINOR — Touch 3 for BKH Group is weak
```
"An agency charges ~$456/week in markup on a $40/hr worker."
```
BKH is 188 employees doing Western Sydney Airport. They don't think in per-worker-per-week terms — they think in annual workforce costs. Reframe: "At BKH's scale, agency markups could be running $200K+ a year across your crews. RateRight: $50 per head, once." Hit them where the number is scary.

### 3. MINOR — Infinity Formwork email chain
Three emails all from Susan with no reply — this risks spam territory. Suggest: Touch 3 should shift channel. Try a LinkedIn connection request to Roni Yousif instead of a third email. Or have Michael send Touch 3 as a different voice ("My sales manager Susan reached out...").

---

## Tier B SMS — Quick Scan

The 9 Tier B messages are solid. All pass the Michael Test. One note:
- **SS Prime Form:** "35 years in formwork, you know what agencies cost" — Good. Flattery that's also true.
- **Terracon Civil:** "20 years in civil" — Confirm this number. If wrong, it tanks credibility.

---

## "Waffle Pod Experience" Note — Agree with Susan

Susan correctly identifies waffle pod contractors as residential slab specialists — lower volume, less regular hiring. Not our launch segment. Park unless Michael says otherwise.

---

## Deploy Readiness

| Element | Status |
|---------|--------|
| Tier 1 SMS (7 leads) | ✅ Ready pending Michael approval |
| Tier 1 call scripts | ✅ Ready |
| Tier 1 Touch 3 follow-ups | ✅ Ready (BKH tweak recommended) |
| Tier 2 SMS (9 leads) | ✅ Ready |
| Response handling playbook | ✅ Complete |
| Messaging ammo | ✅ Loaded |
| **Blockers** | ❌ Michael approval, post-hire comms bug |

---

## Bottom Line

This is Susan's best work. 16 sequences, all personalised, all on-voice. The structure is professional without being corporate. Three small fixes (sender identity, BKH reframe, Infinity channel rotation) and this is genuinely ready to fire.

The real blocker isn't the copy — it's Michael's approval and the platform bug. The outreach is ready. The product needs to be.

*Nothing goes external without Michael's approval.*


Successfully wrote 3678 bytes to /home/ccuser/herald/content-ready/review-susan-outreach-sequences-2026-02-26.md


Now send Susan the review via inbox, and update my daily log:

exec

node /home/ccuser/shared/scripts/inbox.js send --from herald --to susan --subject "Brand voice review: deploy-ready outreach sequences" --body "Reviewed your 16-lead outreach sequences (outreach-sequence-deploy-ready-2026-02-25.md). Verdict: STRONG. Passes Michael Test. 3 fixes needed: (1) CRITICAL — sender identity: all say 'Susan from RateRight' but Michael is the face. Need Michael to decide. (2) BKH Touch 3 should reframe to annual cost at their scale, not per-worker-per-week. (3) Infinity email-only chain risks spam — suggest channel rotation for Touch 3 (LinkedIn or Michael voice). Full review at content-ready/review-susan-outreach-sequences-2026-02-26.md" 2>&1


✉  Sent msg-1772032389816-42dec9 → susan: Brand voice review: deploy-ready outreach sequences


edit

### Actions Taken This Audit
1. Updated content calendar (added Feb 24-25 outputs)
2. Flagged Susan's Tier 1 outreach for proactive review next heartbeat
3. Cleaned stale queue.json note

## Proactive Review: Susan's Outreach Sequences
- Reviewed `outreach-sequence-deploy-ready-2026-02-25.md` (16 leads, 3-touch sequences)
- Verdict: STRONG. Passes Michael Test.
- 3 fixes identified: sender identity (Susan vs Michael), BKH scale reframe, Infinity channel rotation
- Full review: `content-ready/review-susan-outreach-sequences-2026-02-26.md`
- Sent inbox to Susan with findings


Successfully replaced text in /home/ccuser/herald/memory/2026-02-26.md.

    ...
 21 ### Actions Taken This Audit
 22 1. Updated content calendar (added Feb 24-25 outputs)
 23 2. Flagged Susan's Tier 1 outreach for proactive review next heartbeat
 24 3. Cleaned stale queue.json note
+25
+26 ## Proactive Review: Susan's Outreach Sequences
+27 - Reviewed `outreach-sequence-deploy-ready-2026-02-25.md` (16 leads, 3-touch sequences)
+28 - Verdict: STRONG. Passes Michael Test.
+29 - 3 fixes identified: sender identity (Susan vs Michael), BKH scale reframe, Infinity channel rotation
+30 - Full review: `content-ready/review-susan-outreach-sequences-2026-02-26.md`
+31 - Sent inbox to Susan with findings


exec

node /home/ccuser/shared/scripts/fleet-update.js herald --status active --task "Proactive brand voice review: Susan's 16-lead outreach sequences. Verdict: strong, 3 fixes needed. Review sent to Susan via inbox." 2>&1


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📭 herald: No unread messages


No inbox, no tasks, same known alerts. Already did domain work (Susan outreach review) last heartbeat.


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Heartbeat check. It's been a while since the last domain work. The self-audit called out coasting. But HEARTBEAT.md says "Pick ONE" - let me check if there's anything new first.


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