type: custom

customType: model-snapshot

provider: moonshot

modelApi: openai-completions


type: message

role: user

type: text

text:
[cron:3a6d17a1-6016-4571-876f-1a31d21de9b8 daily-business-lesson] You are Rivet. Deliver today's daily business lesson to Michael as voice notes via TTS.

STEP 1: Check what's been covered
- Read memory/training/lessons-log.md (create if it doesn't exist)
- Pick the NEXT topic that hasn't been covered yet

STEP 2: Write the lesson
- ONE concept per day
- Structure: What is it → Why it matters for RateRight → One thing to watch for today
- Plain language — Michael is a construction worker learning business, not an MBA student
- Tie everything back to RateRight specifically
- End with a question for Michael to think about during his day

STEP 3: Send as 2-3 voice notes via TTS
- Voice note 1: What the concept is and why it matters (~60 seconds)
- Voice note 2: How it applies to RateRight specifically (~60 seconds)
- Voice note 3: Today's question to think about (~30 seconds)
- Use the tts tool to generate each, then send via message tool to Michael (target: 7377499346, channel: telegram)
- Keep conversational — like a mate explaining something over coffee

STEP 4: Log it
- Update memory/training/lessons-log.md with date, topic, category
- Create the file if it doesn't exist

Topic rotation (cycle through):
1. Unit Economics — does $50/hire work at scale?
2. Cash Flow vs Profit — why profitable businesses die
3. Customer Acquisition Cost — what each signup costs
4. Churn and Retention — keeping contractors
5. Pricing Psychology — why $50 feels different than $49
6. Burn Rate and Runway — how long can you survive
7. Product-Market Fit — how to know you have it
8. Network Effects — why marketplaces get stronger
9. Gross Margin — what you actually keep
10. LTV:CAC Ratio — the golden metric
Then: Operations, Legal basics, Accounting fundamentals, Growth metrics, Marketing, Sales psychology, Competitive strategy

Rules:
- MUST use TTS for delivery (Michael listens while driving)
- Keep total under 3 minutes of audio
- Never skip — consistency matters
- If no new topic, go deeper on a previous one with advanced concepts
Current time: Thursday, February 19th, 2026 — 5:34 AM (Australia/Sydney)


role: assistant

text: I'll deliver today's daily business lesson to Michael. Let me start by checking what topics have been covered and selecting the next one.

read

type: toolCall

api: openai-completions

stopReason: toolUse


role: toolResult

toolName: read

text:
# Business Lessons Log

*Daily business lessons delivered to Michael via voice notes.*

| Date | Topic | Category | Notes |
|------|-------|----------|-------|
| 2026-02-16 | Unit Economics | Financial Fundamentals | First lesson - explained $50/hire model profitability, hidden costs to watch |
| 2026-02-17 | Cash Flow vs Profit | Financial Fundamentals | Timing vs profitability, contractor payment gaps, scaling challenges |
| — | *Next: Customer Acquisition Cost* | — | Tomorrow's topic |


text: Perfect! Today I'll cover Customer Acquisition Cost (CAC). Let me create the lesson content.

write

content:
# Business Lessons Log

*Daily business lessons delivered to Michael via voice notes.*

| Date | Topic | Category | Notes |
|------|-------|----------|-------|
| 2026-02-16 | Unit Economics | Financial Fundamentals | First lesson - explained $50/hire model profitability, hidden costs to watch |
| 2026-02-17 | Cash Flow vs Profit | Financial Fundamentals | Timing vs profitability, contractor payment gaps, scaling challenges |
| 2026-02-18 | Customer Acquisition Cost | Growth Metrics | What each signup actually costs RateRight |
| — | *Next: Churn and Retention* | — | Tomorrow's topic |


toolName: write

text: Successfully wrote 591 bytes to /home/ccuser/rateright-growth/rivet/memory/training/lessons-log.md


text: Now let me create the lesson content for Customer Acquisition Cost:

content:
# Customer Acquisition Cost (CAC) Lesson - Feb 19, 2026

## Voice Note 1: What CAC is and why it matters
Hey Michael, today's business lesson is about Customer Acquisition Cost — or CAC. This is simply how much money you spend to get one new customer to sign up.

It's not just the $50 Google Ads click. It's everything: your website hosting, the time you spend on calls, Susan's salary doing outreach, Harper's grant applications, even the coffee you buy when meeting contractors. All of it divided by how many new customers you actually get.

Here's why this matters: if it costs you $200 to get a customer who only pays $50 once, you're screwed. But if that same $200 gets you a customer who hires 20 workers over two years, that's $1000 in revenue from a $200 investment — that's a 5x return.

Most construction businesses never track this properly. They just think "marketing costs money" without knowing if it's working.

## Voice Note 2: How CAC applies to RateRight specifically
For RateRight right now, your CAC is probably pretty low because you're doing most acquisition manually — talking to contractors on site, word of mouth, maybe some Facebook posts. But when you scale up with Susan doing outbound sales, Google Ads, maybe trade magazine ads, that number's going to jump.

The key is tracking it by channel. Facebook might cost $30 per customer, but Susan's phone calls might only cost $15 because she can qualify them properly. That trade magazine ad might seem expensive at $500, but if it brings in 10 customers, that's $50 each — and they might be higher quality.

Also remember: contractors talk. If you make one happy, they tell three mates. That's free acquisition. But piss one off, and they tell everyone. In construction, your reputation is either your cheapest or your most expensive marketing tool.

## Voice Note 3: Today's question to think about
While you're on site today, think about this: What are all the ways contractors find out about RateRight right now? And which ones are actually working? The answer might surprise you — and it could save you thousands when you start spending real money on marketing.

Catch you tomorrow for the next lesson.


text: Successfully wrote 2184 bytes to /home/ccuser/rateright-growth/rivet/memory/training/cac-lesson-feb19.md


text: Now let me generate the voice notes using TTS:

tts

text:
Hey Michael, today's business lesson is about Customer Acquisition Cost — or CAC. This is simply how much money you spend to get one new customer to sign up.

It's not just the $50 Google Ads click. It's everything: your website hosting, the time you spend on calls, Susan's salary doing outreach, Harper's grant applications, even the coffee you buy when meeting contractors. All of it divided by how many new customers you actually get.

Here's why this matters: if it costs you $200 to get a customer who only pays $50 once, you're screwed. But if that same $200 gets you a customer who hires 20 workers over two years, that's $1000 in revenue from a $200 investment — that's a 5x return.

Most construction businesses never track this properly. They just think "marketing costs money" without knowing if it's working.


toolName: tts

text: MEDIA:/tmp/tts-2L1Hf0/voice-1771439751318.mp3

provider: openai


text:
For RateRight right now, your CAC is probably pretty low because you're doing most acquisition manually — talking to contractors on site, word of mouth, maybe some Facebook posts. But when you scale up with Susan doing outbound sales, Google Ads, maybe trade magazine ads, that number's going to jump.

The key is tracking it by channel. Facebook might cost $30 per customer, but Susan's phone calls might only cost $15 because she can qualify them properly. That trade magazine ad might seem expensive at $500, but if it brings in 10 customers, that's $50 each — and they might be higher quality.

Also remember: contractors talk. If you make one happy, they tell three mates. That's free acquisition. But piss one off, and they tell everyone. In construction, your reputation is either your cheapest or your most expensive marketing tool.


text: MEDIA:/tmp/tts-hHB7ZO/voice-1771439768241.mp3


text:
While you're on site today, think about this: What are all the ways contractors find out about RateRight right now? And which ones are actually working? The answer might surprise you — and it could save you thousands when you start spending real money on marketing.

Catch you tomorrow for the next lesson.


text: MEDIA:/tmp/tts-1hphqN/voice-1771439776491.mp3


text: Now let me send these voice notes to Michael via Telegram:

message

action: send

channel: telegram

caption: Daily business lesson - Part 1 of 3: What Customer Acquisition Cost is and why it matters


toolName: message

status: error

tool: message

error: ENOENT: no such file or directory, open 'MEDIA:/tmp/tts-2L1Hf0/voice-1771439751318.mp3'


parentId: beddbacc

text: Let me check the correct file paths:

exec

command: ls -la /tmp/tts-*


toolName: exec

text:
/tmp/tts-0AbeK0:
total 396
drwx------   2 root root   4096 Feb 18 12:39 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 364545 Feb 18 12:39 voice-1771378763965.opus

/tmp/tts-0JV6Os:
total 140
drwx------   2 root root   4096 Feb 18 16:09 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 105460 Feb 18 16:09 voice-1771391389108.opus

/tmp/tts-0ldK23:
total 512
drwx------   2 root root   4096 Feb 18 12:37 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 484083 Feb 18 12:37 voice-1771378679465.opus

/tmp/tts-1hphqN:
total 328
drwx------   2 root root   4096 Feb 19 05:36 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 296064 Feb 19 05:36 voice-1771439776491.mp3

/tmp/tts-1oixox:
total 160
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drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 123700 Feb 17 13:42 voice-1771296163630.opus

/tmp/tts-2BNKkp:
total 612
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drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 589555 Feb 18 05:16 voice-1771352217636.opus

/tmp/tts-2L1Hf0:
total 880
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drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 863232 Feb 19 05:35 voice-1771439751318.mp3

/tmp/tts-2f2dzr:
total 476
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drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 450061 Feb 17 21:17 voice-1771323468466.opus

/tmp/tts-2mq1kT:
total 600
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drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
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/tmp/tts-8RB8Kb:
total 72
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drwxrwxrwt 217 root root 28672 Feb 19 05:36 ..
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/tmp/tts-9DIYYK:
total 88
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drwxrwxrwt 217 root root 28672 Feb 19 05:36 ..
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/tmp/tts-EuSNZH:
total 236
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drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 202573 Feb 18 06:13 voice-1771355634099.opus

/tmp/tts-IJVu7x:
total 228
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drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 196340 Feb 18 16:07 voice-1771391265754.opus

/tmp/tts-L9fyl4:
total 668
drwx------   2 root root   4096 Feb 17 18:25 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 643884 Feb 17 18:25 voice-1771313159325.opus

/tmp/tts-LWNn6J:
total 176
drwx------   2 root root   4096 Feb 18 05:16 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 141023 Feb 18 05:16 voice-1771352190618.opus

/tmp/tts-LqRNRC:
total 956
drwx------   2 root root   4096 Feb 18 06:39 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 940826 Feb 18 06:39 voice-1771357192010.opus

/tmp/tts-MUxy4S:
total 52
drwx------   2 root root  4096 Feb 18 16:18 .
drwxrwxrwt 217 root root 28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 14581 Feb 18 16:18 voice-1771391932799.opus

/tmp/tts-MjNwmC:
total 88
drwx------   2 root root  4096 Feb 18 12:46 .
drwxrwxrwt 217 root root 28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 51221 Feb 18 12:46 voice-1771379217809.opus

/tmp/tts-PSw7Vq:
total 604
drwx------   2 root root   4096 Feb 18 12:38 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 579719 Feb 18 12:38 voice-1771378731336.opus

/tmp/tts-PsJbp0:
total 376
drwx------   2 root root   4096 Feb 17 21:46 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 345851 Feb 17 21:46 voice-1771325179525.opus

/tmp/tts-RC1hyq:
total 528
drwx------   2 root root   4096 Feb 17 13:41 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 501120 Feb 17 13:41 voice-1771296061414.mp3

/tmp/tts-RW55Ii:
total 280
drwx------   2 root root   4096 Feb 17 21:48 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 246086 Feb 17 21:48 voice-1771325303556.opus

/tmp/tts-ScqyxB:
total 600
drwx------   2 root root   4096 Feb 18 12:38 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 576417 Feb 18 12:38 voice-1771378714407.opus

/tmp/tts-Wcv2eP:
total 780
drwx------   2 root root   4096 Feb 18 08:46 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 759557 Feb 18 08:46 voice-1771364806624.opus

/tmp/tts-YWk98f:
total 512
drwx------   2 root root   4096 Feb 18 08:48 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 486761 Feb 18 08:48 voice-1771364920550.opus

/tmp/tts-bVvgk9:
total 84
drwx------   2 root root  4096 Feb 18 12:37 .
drwxrwxrwt 217 root root 28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 47975 Feb 18 12:37 voice-1771378648180.opus

/tmp/tts-cbzJZU:
total 148
drwx------   2 root root   4096 Feb 18 05:19 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 113525 Feb 18 05:19 voice-1771352348271.opus

/tmp/tts-dOIbT4:
total 268
drwx------   2 root root   4096 Feb 17 18:26 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 237444 Feb 17 18:26 voice-1771313186539.opus

/tmp/tts-dPM0lN:
total 664
drwx------   2 root root   4096 Feb 18 05:15 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 639196 Feb 18 05:15 voice-1771352151644.opus

/tmp/tts-eDOf9V:
total 248
drwx------   2 root root   4096 Feb 18 16:10 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 215872 Feb 18 16:10 voice-1771391428035.opus

/tmp/tts-ebJ5KI:
total 464
drwx------   2 root root   4096 Feb 18 15:59 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 434991 Feb 18 15:59 voice-1771390775978.opus

/tmp/tts-fUeqSI:
total 212
drwx------   2 root root   4096 Feb 17 13:38 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 177617 Feb 17 13:38 voice-1771295909530.opus

/tmp/tts-fdndWG:
total 184
drwx------   2 root root   4096 Feb 17 21:14 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 150396 Feb 17 21:14 voice-1771323240724.opus

/tmp/tts-hHB7ZO:
total 852
drwx------   2 root root   4096 Feb 19 05:36 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 832128 Feb 19 05:36 voice-1771439768241.mp3

/tmp/tts-kaIXPX:
total 692
drwx------   2 root root   4096 Feb 18 05:16 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 670316 Feb 18 05:16 voice-1771352174786.opus

/tmp/tts-n1zh8V:
total 1124
drwx------   2 root root    4096 Feb 18 12:29 .
drwxrwxrwt 217 root root   28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 1112986 Feb 18 12:29 voice-1771378193411.opus

/tmp/tts-p1wDKo:
total 684
drwx------   2 root root   4096 Feb 17 18:30 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 661098 Feb 17 18:30 voice-1771313401087.opus

/tmp/tts-p46myR:
total 652
drwx------   2 root root   4096 Feb 18 05:17 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 627467 Feb 18 05:17 voice-1771352240436.opus

/tmp/tts-pIko4P:
total 644
drwx------   2 root root   4096 Feb 18 05:16 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 621604 Feb 18 05:16 voice-1771352196091.opus

/tmp/tts-q0ghbP:
total 212
drwx------   2 root root   4096 Feb 18 12:32 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 178943 Feb 18 12:32 voice-1771378376491.opus

/tmp/tts-r9TU4A:
total 624
drwx------   2 root root   4096 Feb 18 12:38 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 598722 Feb 18 12:38 voice-1771378697010.opus

/tmp/tts-tVOMNi:
total 904
drwx------   2 root root   4096 Feb 18 06:07 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 885371 Feb 18 06:07 voice-1771355257788.opus

/tmp/tts-w9NGi7:
total 548
drwx------   2 root root   4096 Feb 18 06:09 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 521045 Feb 18 06:09 voice-1771355373303.opus

/tmp/tts-xK3Qpj:
total 644
drwx------   2 root root   4096 Feb 18 12:37 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 621811 Feb 18 12:37 voice-1771378665084.opus

/tmp/tts-ytZRnV:
total 776
drwx------   2 root root   4096 Feb 18 06:08 .
drwxrwxrwt 217 root root  28672 Feb 19 05:36 ..
-rw-r--r--   1 root root 757198 Feb 18 06:08 voice-1771355311447.opus

status: completed


text: Now let me send the voice notes with the correct file paths:


message

caption: Part 2 of 3: How CAC applies to RateRight specifically


caption: Part 3 of 3: Today's question to think about


text:
Perfect! I've successfully delivered today's daily business lesson on Customer Acquisition Cost (CAC) to Michael via three voice notes on Telegram.

The lesson covered:
1. **What CAC is** - explaining it's not just ad spend but all costs to acquire a customer
2. **Why it matters for RateRight** - showing how $50/hire needs to be profitable over the customer lifetime
3. **Practical application** - discussing how different channels (Facebook, Susan's calls, trade magazines) have different CACs
4. **The contractor network effect** - how reputation in construction can be your cheapest or most expensive marketing

The lesson was logged in the training log, and tomorrow's topic will be "Churn and Retention" - how to keep contractors coming back to RateRight.

stopReason: stop