Question: Australia construction labour hire app platform 2026 Yakka Labour Sidekicker SEEK competitors Dragon Group Labourly

<<<EXTERNAL_UNTRUSTED_CONTENT id="1680a9bc5d7b2fef">>>
Source: Web Search
---
### Overview of Construction Labour Hire Apps/Platforms in Australia (2026)

Australia's construction labour hire market relies heavily on digital platforms for matching skilled workers (e.g., labourers, tradespeople, operators) with short-term gigs, especially amid ongoing infrastructure booms like Sydney Metro and renewable energy projects. These apps focus on on-demand hiring, compliance (e.g., ABN, white card verification), GPS check-ins, and instant payments. Key players include general gig apps with construction verticals and niche labour hire specialists. Below, I break down the mentioned platforms (Yakka, Labourly, Sidekicker, SEEK) plus competitors like Dragon Group, based on their 2026 status from public data, app stores, and industry reports (e.g., from Airtasker benchmarks and labour hire associations).

#### Core Platforms Mentioned
| Platform | Description | Key Features (2026) | Construction Focus | Pricing Model | User Base/Strengths |
|----------|-------------|---------------------|--------------------|---------------|---------------------|
| **Yakka** (yakka.com.au) | Leading construction-specific labour hire app for blue-collar trades. | GPS timesheets, skill-matching AI, safety compliance tools, instant pay. Expanded to renewables/solar installs. | High (tradies, labourers, formworkers). | Free for workers; 10-15% markup for hirers. | 200k+ users; strong in NSW/VIC. Trusted for large sites (e.g., CPB Contractors). |
| **Labourly** (labourly.com.au) | Niche app for casual labour hire, emphasizing construction and events. | Video profiles, real-time availability, integrated payroll (e.g., KeyPay). AI now predicts no-shows. | Very high (civil, commercial builds). | Subscription for hirers (~$50/mo); 12% fee. | 50k+ users; popular in QLD for FIFO mining/construction crossovers. |
| **Sidekicker** (sidekicker.com) | General gig economy app with strong construction/labour vertical. | Flexible shifts, ratings system, insurance coverage. Added AR skill demos in 2025. | Medium-high (pick & pack to site labour). | No worker fees; 20% hirer commission. | 300k+ users; broad appeal but less specialized than Yakka. |
| **SEEK** (seek.com.au) | Dominant job board with native labour hire app (GigSeek launched 2024). | Massive database, AI matching, enterprise integrations (e.g., Procore). | Medium (mix of permanent/casual construction roles). | Pay-per-post or subscription ($99+/mo). | 10M+ monthly users; best for scaled hiring but slower for same-day gigs. |

#### Competitors (Including Dragon Group)
Dragon Group (dragongroup.com.au) is a major player in labour hire, with a mobile-first platform competing directly with Yakka/Labourly. Here's how it stacks up against others:

| Competitor | Description | Key Differentiators (2026) | Construction Focus | Edge Over Mentions |
|------------|-------------|----------------------------|--------------------|---------------------|
| **Dragon Group** | National labour hire firm with app for on-demand construction workers. | Bulk hiring tools, white card automation, 24/7 support. Partnerships with Lendlease. | Very high (high-rise, infrastructure). | Cheaper rates (8-12% fees); stronger in commercial high-volume. |
| **Hireup** (now construction-focused pivot) | Disability-to-general labour app, expanded to trades. | Vetted workers, loyalty bonuses. | Medium (accessible sites). | Inclusivity mandates win gov contracts. |
| **Airtasker** (airtasker.com) | Broad task marketplace with construction category. | Fixed-price bids, user reviews. | Low-medium (small jobs like fencing). | Cheapest for one-offs; less reliable for skilled labour. |
| **Gumtree Jobs/App** | Classifieds-style with labour gigs. | Free postings, local focus. | Low (casual day labour). | Budget option but high no-show risk. |
| **WorkFast** (workfast.com.au) | Specialized in warehousing/construction temps. | Same-day dispatch, drug testing. | High (logistics crossover). | Faster scaling for peaks (e.g., Olympics prep). |

#### Market Comparison & Trends (2026)
- **Market Leaders**: Yakka and Dragon Group dominate construction-specific hires (combined ~40% share per IBISWorld data). SEEK leads overall volume but lags in speed.
- **Sidekicker vs. Specialists**: Sidekicker excels in user-friendliness (4.8/5 App Store rating) but charges higher fees; better for mixed gigs.
- **Growth Drivers**: Post-2025 regs mandate digital timesheets (Fair Work Act updates), boosting apps. AI matching reduced mismatches by 30% industry-wide.
- **User Ratings & Adoption**:
  | Platform | App Store Rating | Active Construction Listings (est. Mar 2026) |
  |----------|------------------|---------------------------------------------|
  | Yakka    | 4.7              | 5k+ weekly                                  |
  | Labourly | 4.5              | 2k+                                         |
  | Sidekicker | 4.8           | 1k+ (construction subset)                   |
  | SEEK Gig | 4.6              | 10k+ (all casual)                           |
  | Dragon   | 4.4              | 3k+                                         |

- **Choosing One**: For pure construction, pick Yakka/Dragon for reliability; Sidekicker for ease; SEEK for volume. Labourly suits regional/QD needs.

Sources: Aggregated from official sites, App Store/Google Play data, AFR reports (e.g., gig economy growth to $10B by 2027), and labour hire directories like the National Labour Hire Association (as of early 2026). Platforms evolve quickly—check apps directly for latest features.
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Question: Australia construction labour hire app platform 2026 Yakka Labour Sidekicker SEEK competitors Dragon Group Labourly


Question: SEEK acquired Sidekicker December 2025

Question: Yakka Labour pricing Australia construction labour hire app

Question: Labourly construction labour hire app Australia


Question: SEEK acquired Sidekicker December 2025

<<<EXTERNAL_UNTRUSTED_CONTENT id="0c799a2c4a3f3055">>>
Source: Web Search
---
Yes, SEEK acquired Sidekicker in December 2025. Here's a concise overview with supporting details:

### Key Facts
- **Announcement Date**: December 1, 2025.
- **Acquirer**: SEEK Limited (ASX: SEK), Australia's largest online employment marketplace.
- **Target**: Sidekicker Pty Ltd, a Melbourne-based on-demand staffing platform connecting businesses with over 20,000 freelance professionals (e.g., chefs, baristas, hospitality workers) via its app.
- **Deal Value**: Approximately A$100 million (AUD), funded through SEEK's existing cash reserves. This included upfront cash and potential earn-outs based on performance.
- **Strategic Rationale**:
  - Expands SEEK's gig economy and on-demand staffing offerings, complementing its core job board.
  - Sidekicker operates in Australia and New Zealand, with ~A$150 million in annual revenue (FY2025) and strong growth in casual/flexible work sectors.
  - Enhances SEEK's tech stack with Sidekicker's AI-driven matching and instant booking features.

### Timeline and Milestones
| Date              | Event |
|-------------------|-------|
| Dec 1, 2025      | Acquisition announced; regulatory approvals sought (ACCC cleared it quickly). |
| Dec 15, 2025     | Deal completed; Sidekicker integrated as a SEEK subsidiary. |
| Jan 2026 onward  | Rebranding discussions; full integration expected by mid-2026. |

### Evidence and Sources
- **Official Confirmation**: SEEK's ASX announcement (Dec 1, 2025) and investor presentation detailed the terms. Sidekicker's blog post echoed this.
- **Media Coverage**:
  - Australian Financial Review (AFR): "SEEK snaps up Sidekicker for $100m to chase gig economy boom" (Dec 1, 2025).
  - The Australian: Reported on Dec 2, 2025, highlighting competition with platforms like Airtasker and Randstad.
- **Post-Acquisition Updates**: SEEK's Q2 FY2026 earnings (Feb 2026) noted A$20m+ revenue contribution from Sidekicker in the first month.
- **Regulatory Filings**: Australian Securities and Investments Commission (ASIC) records confirm the transaction.

No major issues or antitrust concerns arose, as Sidekicker's niche (blue-collar casuals) didn't overlap significantly with SEEK's white-collar focus. As of early 2026, operations continue seamlessly under SEEK. For full docs, check SEEK's investor relations site or ASX filings.
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Question: SEEK acquired Sidekicker December 2025


Question: Yakka Labour pricing Australia construction labour hire app

<<<EXTERNAL_UNTRUSTED_CONTENT id="5b36d753efd0d94c">>>
Source: Web Search
---
### Yakka Labour Overview
Yakka Labour is an Australian labour hire company specializing in construction, mining, and infrastructure sectors. They provide on-demand skilled tradespeople (e.g., carpenters, electricians, formworkers, riggers) via a mobile app called the **Yakka App**, which streamlines booking, rostering, timesheets, and payments for contractors and clients. It's designed for quick labour matching in high-demand areas like Sydney, Melbourne, Brisbane, and regional projects.

- **Website/App**: Download the Yakka App from the App Store or Google Play, or visit [yakka.com.au](https://yakka.com.au) for client sign-up.
- **Key Features**: GPS-verified check-ins, real-time availability, compliance checks (e.g., white card, inductions), and integrated payroll.

### Pricing for Construction Labour Hire (2026 Estimates)
Pricing is **not publicly fixed** on their site—it's customized based on role, location, duration, urgency, and project scale. Quotes are provided via the app or sales team after a quick needs assessment. Expect **daily or hourly rates** with markups over base awards.

#### Typical Rate Ranges (Construction Trades, excl. GST)
Based on industry data from Yakka's listings, competitor benchmarks (e.g., Hays, Programmed), and Fair Work Australia award rates (updated 2025-2026), here's a breakdown:

| Trade/Skill Level | Hourly Rate (Client Pays) | Daily Rate (8-10 hrs) | Notes |
|-------------------|---------------------------|-----------------------|-------|
| **Unskilled Labourer** (e.g., general hands) | $35–$45 | $280–$360 | Entry-level, traffic control. Base award ~$30/hr. |
| **Skilled Trades (e.g., Carpenter, Bricklayer)** | $50–$70 | $400–$560 | Includes tools/gear. Peak times +20%. |
| **Specialist (e.g., Electrician, Plumber, Rigger)** | $65–$90 | $520–$720 | Licensed, high-demand (e.g., shutdowns). Overtime +50–100%. |
| **Supervisors/Foremen** | $80–$110 | $640–$880 | Leadership roles, site management. |
| **Plant Operators (e.g., Excavator, Crane)** | $60–$85 | $480–$680 | Ticketed machinery, RTIO-compliant. |

- **Yakka Markup**: Typically 20–40% over worker's take-home pay (worker nets ~60–70% after tax/super). Includes insurance, payroll, recruitment.
- **Minimums**: 4–8 hour bookings; travel allowances for regional (e.g., $50–100/day).
- **Additional Fees**:
  - Urgent/after-hours: +25–50%.
  - Long-term contracts: Discounts (e.g., 10% off weekly hires).
  - Superannuation: 11.5% (2026 rate).
  - Public holiday loadings: 150–200% per Fair Work.

#### How Pricing is Calculated
1. **Base**: Building and Construction General On-site Award 2020 (rates indexed annually; ~4–5% rise in 2026).
2. **Factors**:
   - **Location**: Metro cheaper than FIFO/remote (e.g., WA mines +30%).
   - **Volume**: Bulk hires reduce rates.
   - **Duration**: Day hire > weekly > ongoing.
3. **Example Quote**: Hiring 5 carpenters in Sydney for a 1-week shutdown: ~$2,500–$3,500/day total (app generates instant estimate).

#### Evidence & Sources
- **Yakka Site**: yakka.com.au/pricing (app login for personalized quotes; public pages show rate calculators).
- **Fair Work Ombudsman**: [fairwork.gov.au](https://www.fairwork.gov.au/pay-and-wages/minimum-wages/building-and-construction) – Confirms award rates (e.g., C1 tradesperson ~$52/hr base as of July 2025).
- **Industry Reports**: Master Builders Australia 2026 Labour Market Report notes 15–20% YoY increases due to shortages; Hays Recruitment Salary Guide 2026 lists similar ranges.
- **Competitors**: Labour hire peers (e.g., WorkPac, Chandler Macleod) charge comparably, validating these figures.
- **User Reviews**: App Store/Google Play (4.7/5 stars) praise transparent quoting; forums like Reddit r/AusConstruction confirm real-world rates.

For an exact quote, download the Yakka App, input your postcode/project details, or contact sales@yakka.com.au / 1300 925 252. Rates can fluctuate with demand—check app for live availability. If you're a worker, they offer competitive pay + perks like instant pays.
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Question: Yakka Labour pricing Australia construction labour hire app


Question: Labourly construction labour hire app Australia

<<<EXTERNAL_UNTRUSTED_CONTENT id="cbfacc53d8ac834d">>>
Source: Web Search
---
**Labourly** is an Australian-based mobile app and platform designed specifically for the construction industry, focusing on on-demand labour hire, rostering, and workforce management. It connects licensed tradespeople (e.g., carpenters, electricians, labourers) with builders, contractors, and project managers needing short-term or flexible labour across Australia.

### Key Features
- **Labour Matching**: Post jobs with specific skills, location, and availability requirements. Workers bid or apply instantly via the app.
- **Rostering & Timesheets**: Digital check-ins, GPS-verified timesheets, and automated payroll integration to reduce admin.
- **Compliance Tools**: Verifies White Card, licenses, insurances (e.g., WorkCover), and ABNs in real-time to ensure legal hires.
- **Payments**: Fast invoicing and payments (often same-day) with margin-free options for direct hires.
- **Ratings & Reviews**: Builds trust with worker ratings, job history, and verified feedback.
- **Other Perks**: Shift swapping, notifications, and analytics for contractors.

### Availability & Pricing
- **Coverage**: Primarily NSW, VIC, QLD, with expansion to other states. Used on major projects in Sydney, Melbourne, Brisbane.
- **Plans**: Free for workers to join and browse. Contractors pay per hire (typically 5-15% margin) or subscription tiers starting ~$50/month for unlimited posts. No lock-in contracts.
- **Platforms**: iOS and Android apps, plus web dashboard.

### Pros & Cons (Based on User Reviews)
| Aspect | Pros | Cons |
|--------|------|------|
| **Usability** | Intuitive app, quick matching (often <1 hour) | Occasional app glitches during peak times |
| **Reliability** | High compliance rates (95%+ verified workers) | Limited in regional/rural areas |
| **Cost** | Competitive rates ($35-60/hr for skilled labour) | Margins add up for high-volume users |
| **Support** | 24/7 Australian team | Slower response for free-tier users |

Reviews on App Store/Google Play (4.5-4.8 stars avg.): Praised for speed and quality workers; some note better for metro than remote sites. Sites like ProductReview.com.au rate it 4.6/5 from 200+ reviews.

### Alternatives
- **Sidekicker** or **Airtasker**: Broader gig economy, less construction-focused.
- **Hireup** or **ConstructConnect**: More enterprise-level.
- **Hipages** or **ServiceSeeking**: For subcontractors, not daily labour.

To get started: Download from App Store/Google Play or visit [labourly.com.au](https://labourly.com.au). Sign up is free; contractors can post a test job instantly. If you're a worker, upload your quals for instant eligibility.

If this is for a specific need (e.g., hiring in Sydney or comparing costs), provide more details for tailored advice!
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Question: Labourly construction labour hire app Australia


write

# Nightly Strategic Review — 2026-03-04

## Context Used
- CURRENT.md (SSOT)
- fleet bulletins
- TODO.md, COMPANY.md, MEMORY.md
- memory/2026-03-04.md + 2026-03-03.md
- memory/plans/MASTER-STATE-OF-PLAY.md
- BUILDER-INBOX.md + RIVET-INBOX.md
- Quick web scan (construction hiring competitors; directional only, external results low-trust)

---

## 1) Product Blind Spots (end-to-end user flow)

### Worker flow (signup → profile → browse → apply → hire → pay → message)
1. **Cold-start motivation gap (critical):** Worker signs up but sees low immediate reward if jobs are thin in their city. No obvious “next best action” loop (invite mate, complete profile badge, quick win task) to keep them active.
2. **Profile quality variance:** Voice-to-profile is powerful but can produce uneven quality. No clear quality gate/scoring surfaced to worker (“your profile is 62%, do these 3 fixes”).
3. **Application trust gap:** Worker likely can’t see enough contractor quality signals before applying (response time, payout reliability, repeat-hire history, on-site conditions).
4. **No-show / cancellation policy unclear in-app:** What happens if worker can’t make it, or contractor cancels last minute? If policy is unclear, support load spikes Day 1.
5. **Messaging timing blind spot:** Messaging is post-hire, but many workers expect pre-hire clarification. If they can’t ask basics (start time precision, PPE requirements, transport), they churn or no-show.
6. **Reputation recovery gap:** If worker gets poor feedback once, there’s no obvious guided recovery path (coaching prompts, suggested corrective actions).

### Contractor flow (signup → profile → browse/search → hire → pay → message)
1. **Candidate confidence gap:** Contractors need certainty, not just matches. If verification depth and reliability indicators are thin, they default to existing labor channels.
2. **Hire decision friction:** If contractor can’t quickly compare 3-5 workers side-by-side (skills, ratings context, reliability signals), decision time increases and trust drops.
3. **Payment perception risk:** Flat $50 is strong, but if payment trigger moment feels ambiguous (when exactly charged, refund edge cases), first transaction confidence drops.
4. **Post-hire continuity not productized:** Core value is long-term hire at one flat fee, but repeat-hire workflows/favoriting/re-engagement are still not clearly first-class. This weakens compounding retention.
5. **Dispute handling blind spot:** No explicit in-product dispute lane (worker no-show, fit mismatch, safety concerns, payment disagreement). This will hit immediately at launch.
6. **Support discoverability:** If urgent support paths are not obvious in-app (especially 4–6am site starts), complaints go straight to Michael’s phone.

### Cross-flow UX truth
- **The app may be feature-complete, but operational UX is not.** The missing pieces are policy clarity, trust signals, and Day-1 exception handling.

---

## 2) Business Model Stress Test ($50/hire)

### Where it breaks
1. **High-touch support + low ticket size:** One messy hire can consume more than $50 in support/ops time.
2. **Low-frequency contractors:** If contractors hire only occasionally, LTV stays low unless acquisition is cheap and repeat hiring is frictionless.
3. **Dispute/chargeback scenarios:** Even a small chargeback/dispute rate can wipe margin fast at $50 ARPU.
4. **Manual matching overhead:** Wizard-of-Oz period is strategically fine, but margin-negative at scale unless rapidly operationalized.

### Scale breakpoints (directional)
- **Early stage:** Model works if support tickets per hire are low and conversion from signup→hire is strong.
- **Growth stage:** Breaks when exception handling grows faster than successful hires.
- **National stage:** Breaks if city-by-city liquidity is uneven (contractors arrive before workers).

### Circumvention risk (contractor goes around platform)
- **Primary leak:** Contractor meets worker via RateRight, then hires directly next time.
- **Current structural defense:** Unlimited duration for one fee is already strong against recurring-fee leakage.
- **Still weak link:** No strong in-product incentives for staying in-platform (rehire convenience, compliance records, quality history, one-click crew management).

### Weakest link (blunt)
- **Not pricing. Execution quality.** $50 is compelling; failure point is operational reliability + trust mechanics + repeat-hire product loops.

---

## 3) Competitive Landscape (quick check)

## What changed / what matters
1. **SEEK-side gig consolidation remains a distribution threat** (Sidekicker context remains strategically relevant).
2. **Construction-specific labor platforms continue clustering around %/markup economics**, which keeps RateRight’s flat-fee position differentiated.
3. **Internal intel flags Dragon Group + Labourly as immediate local threats** (Sydney/Melbourne relevance).

## Competitive truth
- **Competitors’ moat is distribution + existing trust, not better economics.**
- **Our moat potential is opposite:** radically better economics + construction-specific workflow + speed.
- **Risk:** If distribution doesn’t turn on, best pricing in market is irrelevant.

*(Web results were noisy and partially unverified; used as directional signals only. Internal fleet intelligence weighted higher.)*

---

## 4) Launch Readiness — Hard Blockers RIGHT NOW

1. **Worker liquidity blocker (P0):** Sydney worker supply is still the gating factor. Launching broad without enough active workers creates empty-shelf failure.
2. **Day-1 operations blocker (P0):** No clearly hardened support/dispute/no-show runbook in-product and in operations.
3. **Comms reliability blocker (P0 internal):** Duplicate-reply dedupe patch still in progress; wake-path reliability recently hotfixed and needs stability confirmation.
4. **Decision-quality blocker (P1):** Source-of-truth drift across docs (some files stale/contradictory). This causes wrong prioritization under pressure.
5. **Grant/admin distraction risk (P1):** MVP Ventures deadline pressure + missing financial artifacts can drain focus from launch-critical execution.

### Not blockers (be clear)
- Core product coding velocity is not the primary blocker tonight.
- Pricing proposition is not the blocker.
- Legal base docs exist; operational execution is the blocker.

---

## 5) Opportunities Michael Should Be Thinking About (likely underweighted)

1. **Reliability as positioning:** Win not just on price, but on “6am site reliability system” (attendance confidence, fast replacement, clear escalation).
2. **City-liquidity scoreboard:** Publicly track worker supply by city internally and gate contractor activation by threshold. Prevents demand-before-supply reputational damage.
3. **Anti-circumvention through convenience, not punishment:** Make repeat hiring in-platform materially easier than off-platform (favorites, one-click rehire, profile history, compliance docs).
4. **First-10-success-stories program:** The first 10 durable matches are strategic assets. Capture and operationalize proof immediately.
5. **Partnership timing:** Hostels + trade schools + migration communities are likely higher-yield than paid social until baseline liquidity is proven.
6. **Operational moat:** Most rivals optimize lead volume. RateRight can own “high-confidence placement + low drama” if disputes/support are solved early.

---

## 6) Overnight Work Plan (Rivet + Builder)

### Priority Order

## P0 — Must finish before broader launch push

### Rivet
1. **Create and lock a single Launch Readiness Scorecard (one page)**
   - Metrics: active workers (Sydney), worker-to-job ratio, first-response SLA, no-show replacement SLA, duplicate-reply incident status.
2. **Resolve SSOT drift**
   - Reconcile CURRENT.md, COMPANY.md, TODO.md into one consistent truth state.
3. **Draft Day-1 Incident Decision Matrix**
   - Worker no-show, contractor cancellation, payment dispute, safety incident, messaging failure.
   - For each: owner, response SLA, escalation trigger.
4. **Issue clear city-gate rule**
   - No contractor activation spike unless worker threshold met.

### Builder
1. **Ship trust + exception primitives (highest leverage)**
   - In-app policy visibility for cancellation/no-show/dispute basics.
   - Clear “Need urgent help?” route with contact + expected response time.
2. **Implement repeat-hire accelerators**
   - Favorite worker + one-click rehire entry points (minimal viable version).
3. **Add profile completeness scoring hooks**
   - Surface top 3 missing fields that increase match likelihood.
4. **Instrument conversion and failure events**
   - signup_started, signup_completed, application_submitted, hire_completed, payment_failed, dispute_opened, urgent_support_clicked.

## P1 — Next 24-72h

### Rivet
- Define first-10-success-stories capture workflow with Herald/Susan.
- Prep anti-circumvention retention messaging (convenience framing).

### Builder
- Side-by-side candidate compare view (MVP).
- Contractor trust signals module (response time, successful hires, reliability badges).

---

## Final blunt call
- **RateRight does not have a pricing problem.**
- **RateRight has a launch operations + liquidity synchronization problem.**
- If we fix reliability, trust, and city-gated supply discipline, we can launch strong.
- If we ignore this and chase volume early, we risk permanent word-of-mouth damage in a tight construction network.

# Morning Strategic Brief — 2026-03-04

1) Hard truth: pricing is not the issue — launch ops reliability + worker liquidity are the real blockers.
2) Biggest risk: broad activation before Sydney worker thresholds = empty-shelf reputation damage.
3) Product blind spots are operational: no-show/dispute policy clarity, urgent support path, repeat-hire convenience.
4) $50 model breaks only if support/dispute overhead per hire stays high and exception handling is manual.
5) Weakest link: trust mechanics (confidence signals + clear failure handling), not feature count.
6) Competitive pressure is distribution/trust (SEEK-side consolidation, Dragon/Labourly local threats), not price advantage.
7) P0 tonight (Rivet): unify SSOT docs + launch readiness scorecard + Day-1 incident matrix.
8) P0 tonight (Builder): ship policy visibility, urgent-help path, repeat-hire MVP, event instrumentation.
9) Strategic opportunity: position RateRight as “6am site reliability system,” not just cheap hiring.
10) Rule: city-gated activation only — no contractor push without worker supply threshold.
11) If we launch with reliability discipline, we win trust fast.
12) If we launch for volume first, construction word-of-mouth punishes us permanently.


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