# Growth Engine CRM - Complete User Guide
## Mae & Vena Onboarding | RateRight

**Last Updated:** January 28, 2026

---

## Welcome to RateRight 🔧

You're joining a construction marketplace that's disrupting the labour hire industry. Traditional agencies take 30-40% from workers. We take 9.9% total (7% platform + 2.9% payment processing). Contractors post jobs for FREE.

**Your mission:** Build our pipeline. Get contractors posting jobs. Get workers signing up.

---

## 🔗 Key Links

| What | URL |
|------|-----|
| **Sign-up link (send to leads)** | rateright.com.au/register |
| Website | rateright.com.au |
| Growth Engine CRM | (check your email for login) |

---

## Quick Start Checklist

- [ ] Log into Growth Engine CRM (check email for login details)
- [ ] Read this guide fully
- [ ] Test your headset and internet
- [ ] Review today's call list
- [ ] Make your first call!

---

## Understanding RateRight's Value Proposition

### For Contractors (They pay NOTHING)

- Post jobs for free
- See exactly what you're paying - no hidden agency markup
- Workers set their own rates
- Access verified tradies instantly
- No lock-in contracts

**Key message:**
> "You're probably paying agencies 30-40% on top of worker rates right now. With RateRight, you pay nothing. The worker sets their rate, you see it, you hire them directly. We only take a small percentage from the worker's side."

### For Workers (9.9% total fee)

- Set your own rate
- Keep more of your money (agencies take 30-40%, we take 9.9%)
- Get paid faster
- Choose your own jobs
- You're in control

**Key message:**
> "You know what agencies are taking from you? 30-40% of what the contractor pays. With RateRight, you set your rate, keep 90%, and get paid direct. No middleman taking half your wage."

---

## Growth Engine CRM - How It Works

### Dashboard Overview

When you log in, you'll see:
- **Call List** - Prioritised leads to call (hottest at top)
- **Today's Stats** - Calls made, conversations, wins
- **Pipeline** - Total leads, hot/warm/cold breakdown

### Lead Statuses

| Status | Meaning | Action |
|--------|---------|--------|
| 🔥 Hot | Very interested, ready to sign up | Call immediately |
| ⚠️ Warm | Interested but needs follow-up | Call within 24-48hrs |
| ❄️ Cold | New lead, not yet contacted | Work through list |
| ✅ Won | Signed up! | Celebrate 🎉 |
| ❌ Lost | Not interested / wrong fit | Move on |
| 📞 Callback | Asked to call back later | Note the time, call back |

### CRM Features You Need to Know

1. **AI Intel Briefs** - Before calling any lead, click on them to see:
   - Company research
   - Talking points
   - Predicted objections with counter-responses
   - Similar wins (what worked with leads like this)

2. **Call Logging** - After EVERY call:
   - Outcome: Connected / No Answer / Voicemail / Wrong Number
   - Result: Interested / Not Interested / Callback / Signed Up
   - Notes: Key points from conversation

3. **SMS Templates** - Send follow-up texts directly from CRM

4. **Score System** - Leads scored 0-100 based on:
   - Recent replies (+40 for positive)
   - Buying signals (+30 for "I need workers")
   - Inbound calls (+20 each)
   - Time since last contact (penalty if too long)

---

## 🔥 YOUR FIRST LEADS - Call These First!

**Priority 1 - OVERDUE CALLBACKS:**

| Name | Trade | Status | Action |
|------|-------|--------|--------|
| Steavey Lf Concreter | Concrete | 60hrs overdue | Call immediately - interested before! |

**Priority 2 - HOT LEADS (Score 70+):**

| Name | Trade | Why Hot |
|------|-------|---------|
| Rory Welsh | Carpenter | Replied "Yes" - interested! |
| Ardi The Turk | General Builder | Said "find me good job" - wants work |

**Priority 3 - FRESH LEADS (Never contacted):**

| Name | Trade | Company |
|------|-------|---------|
| Pat Gallagher | Steel Fixing | Steelfixer |
| Anthony Brosnan | Carpenter | LF Construction |
| Mick Cashman | Steel Fixing | Steelfixing contractor |
| Phil OLeary | Steel Fixing | Steelfixing contractor |
| Kevin B L D | Formwork | Formwork And Labour Hire |

**DO NOT CALL:**
- Tony McCabe - He's a friend of Michael's, family situation. Michael will handle.
- Michael Rocky - This is the founder (Michael himself)!

---

## Call Scripts

### Script 1: Contractor Cold Call

**Opening:**
> "Hi, is this [Name]? Great - I'm [Your name] from RateRight. We're a new platform helping Sydney builders find tradies without the agency markup. Have you got 2 minutes?"

**If yes:**
> "Quick question - are you using labour hire agencies at the moment for any of your crews?"

**If they use agencies:**
> "What are they charging you on top of the worker's rate? ... Yeah, that's pretty standard - 30-40% markup is what we hear.
>
> Here's why I'm calling - RateRight is free for contractors. Zero markup. Workers set their own rate, you see exactly what you're paying, and we only take a small cut from their side. You pay nothing extra.
>
> Would you be open to trying it on your next hire?"

**If interested:**
> "Great - I'll send you a link to sign up. Takes 2 minutes. You can post a job today and see who's available. Any questions, call me back on this number."

**If not interested:**
> "No worries at all. Mind if I ask - is it timing, or is there something specific that doesn't fit for you?"

### Script 2: Worker Cold Call

**Opening:**
> "Hi, is this [Name]? I'm [Your name] from RateRight. I saw you're looking for work - are you still available for shifts?"

**If yes:**
> "Cool - what trade are you? ... And what rate are you looking for?
>
> Have you used labour hire agencies before? ... What do you reckon they're taking off the top?
>
> Here's the deal with RateRight - you set your own rate. We take 9.9% total, that's it. No agency taking 30-40%. You keep more, you choose your jobs, you're in control.
>
> Want me to send you the sign-up link? rateright.com.au/register"

### Script 3: Callback / Follow-up

> "Hi [Name], it's [Your name] from RateRight - we spoke [when]. You asked me to call back about [topic]. Is now still a good time?"

---

## Objection Handling

### "I'm already with an agency"
> "Totally understand - most contractors are. Quick question though: do you know what percentage they're adding on top of the worker's rate? ...
>
> The reason I ask is we're hearing 30-40% is pretty standard. With RateRight, you'd pay zero markup - same worker quality, more money in your pocket. Worth trying on your next hire?"

### "What's the catch?"
> "Fair question. No catch - we make money from a small percentage on the worker's side, not yours. Contractors post jobs free, see the real rate, hire direct. The only thing we ask is you give us a go on your next job."

### "I don't need workers right now"
> "No problem - when's your next project kicking off? ...
>
> Cool, I'll give you a call closer to then. But honestly, worth signing up now so you're ready when you need someone. Takes 2 minutes and you can see who's available in your area."

### "I've never heard of you"
> "Yeah, we're new - that's why I'm calling! We're a Sydney startup taking on the big labour hire agencies. Same idea as Uber did to taxis - cut out the middleman, everyone wins. Early users are getting the best tradies before word spreads."

### "Send me an email"
> "Sure thing - what's your email? ... Great, I'll send that through now. Mind if I give you a quick call in a couple of days to walk you through it?"

---

## 🇦🇺 Aussie Tradie Talk - Cultural Tips

You're calling from the Philippines to Australian tradies. Here's how to connect:

### Common Aussie Slang

| They Say | They Mean |
|----------|-----------|
| "Yeah, nah" | No |
| "Nah, yeah" | Yes |
| "Flat out" | Very busy |
| "Smoko" | Break time (tea/smoke break) |
| "Arvo" | Afternoon |
| "Reckon" | Think/believe |
| "No worries" | It's fine / You're welcome |
| "Sweet as" | Great / Perfect |
| "She'll be right" | It'll be fine |
| "Tradie" | Tradesperson |
| "Chippy" | Carpenter |
| "Sparky" | Electrician |
| "Brickie" | Bricklayer |
| "Steelie" | Steel fixer |
| "Subbie" | Subcontractor |
| "Site" | Construction site |
| "Knock off" | Finish work |
| "Hourly rate" | Often called "rate" or "what you're on" |

### Communication Style

1. **Be direct** - Aussies don't like waffle. Get to the point.
2. **Be casual** - "Hey mate" is fine. Don't be too formal.
3. **Use humour** - Light banter is normal, but don't force it
4. **Don't oversell** - Tradies hate being "sold to". Just explain the deal.
5. **Respect their time** - They're often on site. Keep it short.

### Best Times to Call (Sydney Time)

| Time | Status |
|------|--------|
| 6:30-7:00am | Heading to site - quick answers only |
| 7:00-9:00am | On site, might not answer |
| 9:00-11:00am | Deep in work - avoid |
| 12:00-1:00pm | Lunch break - good time! |
| 1:00-3:00pm | Back at work - avoid |
| 3:00-5:00pm | Winding down - good time! |
| After 6:00pm | Family time - avoid |

---

## Sydney Construction Market - What's Happening

### Hot Areas Right Now

1. **Western Sydney Airport (Badgerys Creek)** - Massive project, everyone's hiring
2. **Parramatta** - High-rise boom, lots of formwork/concrete
3. **Northern Beaches** - Residential renovation hot spot
4. **South West Sydney** - New housing developments
5. **CBD** - Commercial fit-outs

### Trades in High Demand

1. **Steel Fixers** - Always needed, good rates ($45-65/hr)
2. **Formworkers** - Tied to steel fixing, big demand
3. **Concreters** - Residential and commercial
4. **Carpenters** - Especially for residential
5. **Scaffolders** - Supporting all trades

### Companies Actively Hiring (from job ads)

- BriX Projects - Steel fixers, concreters
- HLH Group - Carpenters, labourers
- TGA Construction - Concrete/formwork ($100-140k)
- Kilmac Civil - Formworkers
- Multiple scaffolding companies

---

## First Week Goals

| Day | Target |
|-----|--------|
| Day 1 | 20 calls, learn the system |
| Day 2 | 30 calls, 5+ conversations |
| Day 3 | 40 calls, 2+ interested leads |
| Day 4 | 50 calls, 1+ sign-up |
| Day 5 | 50 calls, refine what's working |

**Focus on:**
- Making calls (volume matters early)
- Logging everything properly
- Learning what objections come up
- Asking Michael if you're stuck

---

## Daily Routine

**Start of day:**
1. Log into Growth Engine
2. Check your call list (hottest leads first)
3. Review any callbacks due today
4. Set your target for the day

**During calls:**
1. Work through list top to bottom
2. Log every call immediately
3. Send follow-up SMS after good conversations
4. Note objections you're hearing

**End of day:**
1. Log final stats
2. Update any pending callbacks
3. Note what worked / what didn't
4. Message Michael with questions

---

## ⏰ Shifts & Pay

**Morning Shift:** 6am - 2pm Manila (8am - 4pm Sydney)
**Afternoon Shift:** 12pm - 8pm Manila (2pm - 10pm Sydney)

Both shifts overlap 2pm-4pm Sydney - that's prime knock-off time for tradies.

**Pay Structure:**
- $750 AUD/month base
- Worker signs up: $1 AUD
- Worker profile completed: +$1 AUD
- Worker Stripe connected: +$1 AUD
- Contractor signs up: $3 AUD
- First month: paid bi-weekly. After: paid monthly.

Top performers earn significantly more through bonuses.

---

## Communication

**With Michael:**
- WhatsApp for quick questions: +61 426 246 472
- Don't wait if you're stuck - ask

**With the team:**
- Slack for team updates
- Daily wins/blockers in #daily-updates

---

## Troubleshooting

**CRM won't load:**
- Refresh the page
- Clear browser cache
- Try a different browser
- Message Markus on Slack

**Call not connecting:**
- Check your internet
- Try from your phone instead
- Log it as "technical issue" and move to next lead

**Don't know how to answer a question:**
- Be honest: "Good question - let me find out and get back to you"
- Note it down, ask Michael, call them back

---

## Tips for Success

1. **Volume wins early** - More calls = more learning = more results
2. **Log everything** - If it's not logged, it didn't happen
3. **Don't fear rejection** - Most calls won't convert. That's normal.
4. **Listen more than talk** - Find their pain, then offer the solution
5. **Follow up** - The money is in the follow-up. Most people need 3+ touches.
6. **Ask questions** - If you're unsure, ask Michael. No dumb questions.
7. **Smile when you dial** - They can hear it in your voice

---

## You've Got This 💪

You're joining RateRight at the ground floor. The first hires. The ones who build this thing.

Every call you make, every sign-up you get, directly grows the company. There's real opportunity here for people who show up and deliver.

Let's go.

---

**Questions?** Ask Michael or check Slack.

*Last updated: January 28, 2026*